What is the story behind Wang Jie's high-speed technology?

Wang Jie, a graduate student in Master Of Biotechnology Engineering, Sichuan University, is a professional manager, enterprise planner and the founder of "One-hand Management Method" in China. Now he is honorary director, bioengineer and researcher of lashko Institute of Technology (Chengdu) Biology. He is engaged in the research and development of bio-brewing technology and production equipment. He has many years of experience in the wine industry, has unique opinions on liquor brand creativity, packaging design and marketing planning, and is good at quick results. Established an elite team of "quick brand creativity" and joined hands with domestic industry experts and scholars to serve the liquor industry for a long time. At present, he is a director of China Entrepreneurs Association, a biology tutor of China Academy of Sciences, and concurrently holds more than ten social posts.

Students became attached to wine.

From 65438 to 0993, Wang Jie, as the only college student in the town at that time, reported to Sichuan University with the expectation of the whole family. After entering the school, when the teacher asked everyone if they knew the major of bioengineering, the whole class tacitly answered no, and of course, Wang Jie was no exception.

Looking at the students' doubts, the teacher didn't say anything more, but smiled and told everyone that if they didn't do anything else tonight, they would drink, and those who drank too much would sit in front of the classroom later. At that time, the top students were basically the top students in the class. No one was willing to lag behind and tried their best to drink.

"70% of people were drunk that day, and they didn't know that the major was related to winemaking until the next day." Wang Jie recalled.

When his father learned that the college students who had worked so hard for their families were actually majoring in brewing in the university, he felt unbelievable, and then he angrily proposed to let Wang Jie drop out of school and go home. But Wang Jie gritted his teeth and persisted for seven years.

1999, graduated from Wang Jie. In that year, he won the title of national senior brewing engineer and entered Wuliangye.

Work hard, never back down.

On February 28th, 2002, after working in Wuliangye for three years, Wang Jie was selected by the province to be trained by LU ZHOU LAO JIAO CO.,LTD Co., Ltd. to participate in the wine body design of Guojiao 1573.

At the end of 2006, Wang Jie resolutely resigned from the job that everyone envied at that time, and went out to start a business with the retired old leader of the Personnel Department of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. The difficulty at first was beyond imagination. Wang Jie had to do everything by himself, looking for an office, a laboratory, buying equipment, materials, socializing and so on. He can only go home every morning. He was exhausted physically and mentally, and he had the idea of regret more than once.

"I still insist. After all, when I choose to start a business, I believe I will succeed. If I flinch, it means failure. "Wang Jie said. It is precisely because of this persistence that the well-known enterprise in the packaging industry chain-Fast Plastic Technology (Chengdu) Institute of Biology is today.

On March 12, 2007, lashko Technology was formally established, and Wang Jie started his own entrepreneurial dream. With his efforts, the company is slowly on the right track. Accustomed to fighting alone, Wang Jie didn't realize the importance of the team at the moment.

Until 2008, a customer in Wang Jie woke him up with a sentence: "Why are you always busy?" ? It's hard to say, and the benefits are not great. Only excellent teams can bring greater success to your enterprise. "

The recruitment scale has expanded.

Then, Wang Jie began to realize the importance of teamwork and team spirit. In 2008, he posted a job advertisement in Huaxi Dushi Bao, but due to the difficult conditions, the applicants who registered in the early stage left soon.

"Until I met Yang today, our director of rapid technology," said. "He is a simple, honest and hardworking person." It happened shortly after the 5. 12 Wenchuan earthquake, and the office was unsafe. I stayed in the car with Yang for a month.

The dead are gone, but the living are persisting. After the pain of the earthquake passed, Wang Jie continued to expand his staff according to his original plan. Today, Speedway Technology has 756 employees; There are 7 senior engineers and 2 professors. 42 technicians, including senior technician 15; The number of installation staff has reached 72.

The successful formation and expansion of the team has enabled Wang Jie enterprises to have more mature technology and richer production experience. At present, lashko Technology is committed to the research and development of frontier disciplines such as biological brewing engineering, ecological breeding industry, wine packaging design and landscape ceramics, and is in a leading position in the same industry.

Meet the bottleneck and begin to transform.

20 10, Wang Jie won the title of national first-class sommelier; 20 1 1 year, rapid science and technology ushered in a turning point.

"I only care about technology, but I don't understand marketing" is Wang Jie's evaluation of his former self. Wang Jie explained: "To put it bluntly, I was a square person and not round enough. What I thought and did at that time was too simple, which led to the difficult and slow development of the enterprise. "

After discovering the problem, Wang Jie began to reflect. He realized the importance of marketing, and at the same time found himself easily caught in the corner of technology and wrangled with customers. The reason for this problem is that lashko Technology only provides technical services to customers, and there are no other supporting services.

Wang Jie added: "At that time, customers had to buy everything by themselves. Customers are not only troublesome, but also don't know where to buy many materials. When we meet a new customer, we are all as big as cows. So I think it's time to keep up with the supporting services. "

So, after some preparatory work, lashko Technology began to provide supporting services, raw material procurement, packaging materials and so on. Resources and customers are also increasing. However, Wang Jie's consideration went far beyond this, because there was still a very important thing missing in lashko's skills at that time, and that was positioning.

Find the right position and successfully transform.

"Corporate positioning is critical, and positioning has changed me." At the beginning of industry adjustment, Wang Jie focused on domestic small and medium-sized wine enterprises, and at the same time expanded its business scope, no longer limited to technical services and packaging materials, but provided product marketing strategy formulation for such wine enterprises.

In 20 14, Wang Jie began to build a one-stop platform-providing one-stop service for packaging (boxes, bottles, lids, locks, handbags, cartons, VI, etc.). ) Equipment, R&D, production, promotion and brand planning.

In fact, before the transformation, lashko Technology also served well-known domestic wine enterprises such as Xifeng, Gu Feng and Fang Shuijing. However, at the turning point of the industry, Wang Jie voluntarily gave up the supply business of famous liquor stores that were considered as "fat meat" in the industry, and turned his attention to enterprises with a turnover of no more than 654.38 billion yuan in that year.

In this regard, Wang Jie said: "On the one hand, the various businesses of famous wine companies seem to be very fat, but they need to invest a lot of time in public relations at all levels of customer companies, and they also need to maintain customer relationships through continuous entertainment; Moreover, the capital turnover cycle is longer and the risk is greater; On the other hand, serving small and medium-sized enterprises, although the number of each order is small or even there are many people facing the crisis of survival, the capital turnover is fast and the cooperative relationship is long-term. "

Based on this strategic positioning and transformation, lashko Technology has transformed from a simple packaging material supplier to an enterprise service provider, and gained great reputation among domestic small and medium-sized wine enterprises. Up to now, Jisu Technology has served more than 2,700 small and medium-sized wine enterprises, covering the whole country; Among them, it is mainly in southwest China, such as Sichuan, Chongqing and Yunnan. In addition, Xinjiang, Inner Mongolia, Gansu, Northeast China and other places have cooperated with many small and medium-sized wine enterprises.

Follow the trend and March overseas.

As early as 2008, Wang Jie led Speedtech to contact overseas markets. He believes that this is a natural process: "There is demand in foreign markets, so we began to export technology and equipment abroad through an import and export company in Chengdu." At first, it was Toronto and African countries, mainly exporting wine-making technology and equipment. In fact, the technology and services that Speedway Technology can provide at this stage already include liquor, wine, medicinal liquor, yellow wine, beer and other categories.

In 20 14, Wang Jie formally established lashko Ministry of Technology and Foreign Trade, which mainly exported technology and equipment to European and American countries through Alibaba, Google, Amazon and other platforms, which was considered as a real entry into overseas markets.

It is worth mentioning that Fiji national wine is a packaging design made by Rapid Technology. Moreover, Fiji's ambassador to China visited Speedtech on February 8th, 20 16, and made an inspection tour and cooperation. Finally, the two sides reached a strategic cooperation and signed a contract for three years.

Wang Jie positioned lashko Technology as a "global manufacturer specializing in designing and producing high-end wine bottles". He told Jiushang.com that the export value of lashko Technology in 20 16 is about100000 yuan, and it will increase steadily in 20 17.

Never forget why you started, and your mission will be completed.

Wang Jie summed up his own experience. He said: "If you look for it, you must stick to it. Without goals, it is difficult to succeed. "

In Wang Jie's view, positioning the company to serve small and medium-sized wine enterprises is the key to his success. First, because of the large base of small and medium-sized enterprises, there is no need to worry about finding customer resources, casting a wide net and focusing on training. Even if some small and medium-sized wine enterprises are eliminated, those who survive will become core customers.

Second, because small and medium-sized enterprises will not need much living soil and space, as long as they can stick to and deepen several county-level and even township markets, they will be enough to survive.

Third, because the small and medium-sized micro-wine enterprises have a small annual sales base, it is much less difficult to break through and the enterprises grow rapidly.

Facts have proved the correctness of Wang Jie's idea. In 2007, lashko's technology sales were only 6.5438+0.75 million yuan; The sales in 20 16 has reached 278 million yuan, of which the service and technical level account for about one third. In 8 years, sales increased by about 1588 times; In 20 17, Wang Jie plans to achieve the sales target of 370 million yuan.

Wang Jie is grateful for these achievements. He said: "I think I should compare myself to a parasite in China wine industry, and thank the wine industry for providing me with blood, and also thank the big background and environment for providing me with opportunities."

Wang Jie has been encouraging himself with 24 words-gratitude for the past, love of learning, sharing, dedication, * * * growth, just doing things, and the future of Mo Wen. He said frankly: "In the future, we will continue to serve small and medium-sized micro-wine enterprises, help them get out of various difficulties, let the traditional real economy and craftsman spirit work hard to realize the great Chinese dream, and let China manufacturing go to China to create!"