What sideline does Netease have?

pig raising ... Ding Lei's pigs are about to be released, and Ding Lei's pig raising is better than real estate at 7:3 on November 5, 29. Popular Network-Qilu Evening News

Ding Lei (information piece)

Netease CEO Ding Lei's "pig raising" plan has gradually changed from a slogan to a reality. "In the first few days of November, Netease's pig breeding base in Zhejiang will be selected." Zhou Jiong, deputy general manager of Netease Agricultural Division, confirmed. Ding Lei revealed in an interview that "Dingjia Pig" may enter the store in mid-21.

"Raising pigs makes money." Pan Adio, the chairman of Zhejiang Kangshun Animal Husbandry Co., Ltd. (hereinafter referred to as Zhejiang Kangshun), explained why he switched from real estate to aquaculture. Pan Zhi, the general manager of the company and the son of Pan Ayiao, calculated a pig account for Ding Lei, a "prospective colleague": "After three to five years, the pig farm is like this."

Ding Lei, who invested 1, yuan to earn 2, yuan

Born on the Internet, first came up with the idea of raising pigs when having a hot pot dinner with friends, because "pig blood doesn't look good".

Before him, Pan Adio, the chairman of Zhejiang Kangshun, who was born in real estate, raised pigs, and also had the pure dream of "returning to the roots".

But what really made Pan Adio pay attention to raising pigs was the phrase "earning 2, yuan in the first year of 1, yuan".

During the Spring Festival in February p>28, Pan Adio and two other shareholders returned to their hometown for the Spring Festival. A relative made a fortune in 27, but ran to Pan Adio to borrow money.

"What do you borrow money for?" Pan asked.

"I invested 1, yuan in raising pigs last year, and I made a net profit of 2, yuan. I want to get another big one." This answer from relatives made Pan Adiao joke: "It is better for us to raise pigs so as to make money."

Pan Zhi told reporters that before doing real estate business, there was basically a profit level of 3% ~ 4%. "But the return of earning 2, yuan in the first year of 1, yuan is really high, which is so tempting."

Pan Adio quickly put his ideas into action. The Panjia family also reached a formal conclusion on investing in raising pigs, demanding that "Pan Adio and his son Pan Zhi hand over the real estate business outside to others for operation, and invest 1 million yuan to raise pigs first."

Fixed expenditure accounts for the bulk

At present, there are about 5,3 live pigs in Kangshun, Zhejiang Province, but it costs 7, to 8, yuan a day to eat pigs. Pan Zhi believes that "if there is not enough reward to attract, no matter how rich people are, they can't play with raising pigs".

The reporter took Pan Adio's pig farm as an example to calculate an account for Ding Lei's future pig business.

At first, I expected to invest 1 million yuan, but after entering this industry, Pan Jia soon found that raising pigs was not easy. "The investment of 1 million yuan has almost doubled, with an investment of 18 million yuan, and another 2 million yuan of working capital is needed."

Perhaps this is one of the reasons why Netease's pig-raising behavior has always been "still hiding half her face from us behind her guitar".

The relevant person in charge of Kangshun, Zhejiang told the reporter in detail about all kinds of investment in pig raising, and its 18 million yuan was mainly invested in three fixed investments.

the first item is the construction project. According to the scale design of slaughtering 16, pigs per year, the total investment in the construction project of the pig farm is about 11 million yuan.

Land is often the biggest headache for entrepreneurs and a big investment for enterprises, but pig farms can avoid the limitation of land shortage and difficult approval, and take land at low cost.

the second item is to buy equipment. "Pig breeding has a positioning fence, a heavy tire fence, a delivery room, a nursery room and a fat pig fence. Every place needs professionally manufactured equipment, and this part costs about 3 million yuan."

the third item is pollution control. Aquaculture often brings environmental pollution problems. Therefore, Zhejiang Kangshun invested 4 million yuan to set up an orchard.

the current market will return to its capital in three to five years

"return to its capital in three to five years" has become a common saying in the pig industry.

The first batch of commercial pigs in Kangshun, Zhejiang Province was released on August 25th this year. "So far, we have lost money for one year, but from the point of view of pigs, we are already making money." Pan Zhi's remarks aroused the reporter's curiosity.

Pan Zhi told the reporter that the existing doctors and other major resources in the pig farm are equipped according to the standard of 16, pigs.

"It's basically three to five years, but the knowledge inside is very important. You can return to your capital in three years if you raise it well, and a little better five years is enough, which is well known in the industry." Pan Zhi said that in this way, "Netease's investment of 1 million yuan can also be paid back in 3 ~ 5 years."

1 million capital subsidy 2 million

Zhou Jiong, deputy general manager of Netease's agricultural business department, said that in the first few days of this month, Netease's pig breeding base will be selected, and a new company will be established to take full charge of the agricultural business focusing on pigs. "According to the preliminary plan, the first batch of live pigs will be put on the market in 21, and the annual output will reach 2, at full capacity."

Ding Lei said on the 1st of this month that consumers can eat pigs raised by Netease as early as mid-21.

When Ding Lei enters the pig industry, there will be two incomes that other industries will not have: First, according to the policy, pig breeding enterprises will invest 1 million yuan, and the state will subsidize 2% of the total investment; Second, more importantly, pig breeding enterprises do not need to pay business tax and personal income tax.

It is conservatively estimated in the industry that once the investment scale of pig farms in Ding Lei is determined to be around 1 million yuan, not only will the subsidies be around 2 million yuan, but local governments will also have more supporting and incentive policies. According to national business daily

, the evidence is here. . . . . . .