What does the poster look like? What is a poster?

What is a poster? How to draw a poster? Poster design is one of the manifestations of visual communication, which attracts people's attention at the first time through the composition of the layout and gets instant stimulation. This requires designers to combine the elements of picture, text, color and space completely and show people the propaganda information in an appropriate form.

The name poster originated in Shanghai. The word poster has evolved to 20 13, and its scope is not only a special poster for professional drama performances, but also an advertisement, because it, like advertisements, has the characteristics of introducing an object and an event to the masses.

Poster is a very common form of poster, which requires concise language and novel and beautiful form.

Thickness contrast of composition skills: the so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (just like the paintings of Chinese painting master Qi Baishi's Cabbage and Fruit Fruit).

This style is often used by some packages in packaging composition. For this thickness contrast, there are some contrasts between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring;

Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

What is the size of the poster? 1. General poster size (general poster size) 42cm×57cm (width× height) and Dafang quartzite 57cm×84cm (width× height) II. Poster size, commercial poster size 50cm×70cm (width× height) 57cm×84cm (width× height) III. Standard poster size 13cm× 18cm, 19cm× 20. 70cm× 100cm, 42cm×57cm, 50cm×70cm four. The size of the movie poster is 50cm×70cm (width× height) and 57cm×84cm (width× height). Generous format 78cm× 100cm (width× height) V. Recruitment poster size 90cm× 120cm (width× height) VI. Printing paper specifications Orthographic paper: 787× 1092mm open number (orthographic projection) Size unit (mm) Full open 7865438. 4 quartzite 390×543, 6 quartzite 362×390, 8 quartzite 27 1×390, 16 quartzite 195×27 1 Note: finished product size = paper size-trimming size generous paper: 850. 2 quarto 58 1×844, 3 quarto 387×844, 4 quarto 422×58 1, 6 quarto 387×422 and 8 quarto 290×422 Note: Finished product size = paper size-trimming size Common folio size (unit: mm). 16 folio: 260x184,32 folio: 184x 130 folio size (elegance): 850x 1 168 folio: 570. 32 folio: 203x 140 square paper: 787x1092mm folio (square) size unit (mm) fully opened 78 1× 1086, 2 folio 530x760 and 3 folio. 16 open 195×27 1 note: finished product size = paper size-trimming size; large paper: 850 *1168m open (positive) size unit (mm) fully open 844×/kloc. Note: Finished product size = paper size-trimming size 16 Openness: 2 10×285 Orthogonality: 185×260, 8 Openness: 285×420 Orthogonality: 260 × 385. 2 Opening width: 570×840 Orthogonality: 540×740 Full opening width: 889× 1 194 Small opening width: 787× 1092 Big four-opening paper algorithm formula: large paper size:1/kloc-0. The size after deburring: 1 190mmx885mm, that is, 595mmx442mm, and the maximum printable area: 59 1mm (each side needs to be deburred by 2mm) x430mm (except for the product, each side needs to be deburred by 8mm, which is part of the printer. The algorithm formula of regular four-opening paper is regular paper size:1092 mmx787 mm; The size after burr removal is: 1088mmx783mm, that is: 544mmx39 1mm, and the maximum printable area is 540mmx377mm (as mentioned above). Note: Generally, the burr of flat coated paper is cut 2mm on each side. Seven. The standard size of display board (KT board) KT board is 90cm×240cm or 120cm×240cm. If it is divided into two pieces, it is 90cm× 120cm or 120cm. This is the so-called "standard board" The size formed by a half-divided "standard board" (such as 90cm×60cm, or 120cm×60cm) is the "standard size". Eight, X frame, Yi Labao size X frame size (width× height): 60×160cm80×180cm120× 200cm 27× 42cm (desktop) X frame and Yi Labao are two different things, and Yi Labao is bigger and stronger than X frame. The difference is that there is an X-shaped shelf behind the X-shaped display canvas, which is relatively firm and can be used in the future, and the cost is higher than that in Yi Labao. Yi Labao size (width× height): 60cm×160cm× 200cm 85cm× 200cm100cm× 200cm120cm× 200cm150cm× 200cm. Now there is an adjustable Yi Labao, which is convenient for height adjustment. Of course, you can also use ordinary Yi Labao to cut the support bar to the size you want. Yi Labao standard size: the standard size commonly used by domestic customers in Yi Labao is 80cm×200cm, and the picture is generally 78cm×200cm；; ; The standard size of Yi Labao commonly used by foreign customers is 85cm×200cm, and the picture is generally 85cm× 200cm; These Yi Labao sizes are just customers' habits. You can choose the exact size. 9. Poster production software: documents produced by coreldraw, Illustrator, Freehand and Photoshop software tools; Text needs to be bent or outlined. X. Poster format requirements: 1. CorelDraw should be saved in CDR format, and all characters should be converted into curves (graphics with CorelDraw special effects should be converted into bitmaps, and the resolution of bitmaps should be above 350dpi). 2. freehand, Illustrator, please save it in EPS format (picture file is required); 3. Please save Photoshop in TIF format, and the file resolution is greater than 350dpi. 4. Bleeding size: Leave 3mm at the top, bottom, left and right to prevent white edges. XI。 Please set the color mode of the poster production file to C.M.Y.K 12. Color description: 1. You can't ask for printing color according to the color of the screen or printed manuscript. Please don't use spot colors when filling colors. Be sure to refer to the% color value of CMYK when mixing colors, otherwise the color difference caused will not be returned. 2. When the same document is printed at different times, there will be subtle differences in color, such as coffee, dark green and deep purple. This is normal. 3. Don't use the four-color filling colors of C: 100, M: 100, Y: 100 and K: 100 for black characters. Large color blocks with a total value of four-color fill colors exceeding 250% are easy to cause back printing (sticking). Thirteen. Source files of common printed documents (modifiable), which can be cdr, ai, PSD hierarchy, etc. What is a poster? Name poster, which originated in Shanghai, is a common way of publicity. In the past, posters were used in plays, movies and other performances or ball games.

Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama.

Regular posters usually include the nature of the event, organizers, time and place, etc., which are mostly used for film and television dramas and new product promotion. They use pictures, words, colors, space and other elements to fully combine and display publicity information to people in an appropriate form.

Extended data:

Features of the poster:

1, advertising

The poster hopes that all sectors will participate. They are an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.

2. Commerciality

Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.

-Posters