What does seo mean? Seo recruitment requirements and job responsibilities

SEO is a way to improve the natural ranking of websites in related search engines by using the search rules of search engines.

The purpose of SEO is to provide ecological self-marketing solutions for websites, so that websites can occupy the leading position in the industry and obtain brand benefits;

SEO includes two aspects: off-site SEO and on-site SEO. SEO refers to the behavior of making reasonable planning from the perspectives of website structure, content construction scheme, user interaction and communication, and pages in order to get more free traffic from search engines, so as to make the website more in line with the indexing principles of search engines. The indexing principle of making websites more suitable for search engines is also called search engine optimization. The optimization of search engine can not only improve the effect of SEO, but also make the website-related information displayed in search engine more attractive to users.

Seo specialist recruitment requirements:

Responsible for the optimization of website content, structure and search engine, Baidu keyword optimization of company website platform;

Responsible for the research, analysis and service of network marketing with the focus on search engine optimization;

Responsible for the diagnosis and analysis of customers' and competitors' websites, evaluating keywords, compiling and implementing website optimization schemes;

The second promotion of the company's soft article report, writing soft articles and publishing them to the forum;

Conduct data analysis, evaluate keyword quality, and propose keyword optimization scheme;

Track and analyze the imported seo traffic and the ranking of related keywords, form a phased data report and propose a follow-up optimization plan;

Suggestions on rationalizing and optimizing the existing website structure are put forward to help improve the web page collection of major search engines.

Seo recruitment requirements:

Responsible for the formulation and implementation of website search engine optimization strategy;

Make the overall and phased promotion plan of the website and complete the phased promotion task;

Study users' search thinking and improve the click-through rate of website ranking;

Formulate the phased retrieval index for the completion of external chain projects;

Be able to combine hot event keywords to write a manuscript;

Monitor and study the strategies of competitors and other websites, and put forward reasonable website adjustment suggestions and content keyword strategies around optimization;