Snowball campus recruitment

After four and a half years in the workplace, Xu Dan has jumped three times, from an Internet company employee with an annual salary of 654.38+million to a fund company analyst with an annual salary of nearly several million. Xu Dan's success is almost unrepeatable. A person who once had nothing like him may have a stronger ability to get everything.

Xu Dan's story is suitable to be written as a struggle legend. Born in 1983, a rural boy in Anhui province, graduated from graduate school for five years and jumped ship three times. He changed from an Internet company employee with an annual salary of 65,438+10,000 to an Internet analyst with an annual salary of several million. 20 1 165438 In February, he left Huaxia Fund, where he had worked for two years, and joined American hedge funds. On the last day of this year, he boarded a plane to the United States. As the only China employee of an American hedge fund, he took an analysis of investment opportunities in China.

Xu Dan summed up his successful experience-from being very introverted and inferior to forcing himself not to be introverted; Force yourself to master management skills through unintentional entrepreneurship; Through the people you know on the plane, force yourself to participate in more social activities, and then constantly meet and network with useful people. He said that another reason why he can be where he is today is: "No one is more tortuous than me."

"I went to primary school at the age of 5, and primary school is a five-year system. Primary school has always been the first in the class. Junior high school is more playful, and the whole junior high school doesn't study hard. I think there are many people in the class who are better than you and will never get the first place in the exam. When I started school in the third grade, that is, 13 years old, my father fell ill and died. Nobody cared, so I started playing billiards. I didn't get into high school. Because he is short and small, 13 years old is too young, his family is poor and has no financial resources, so he can't go out to work. Most people go out to work. Mom said, then repeat school for one year, and then go out to work after a long time. 14 years old, like a girl, don't study, play every day. One month before the middle school entrance examination, I broke up with that girl because of trivial matters, and then I started studying for a month.

There are three high schools in our county. I applied for the third best high school, but I don't want to be admitted. I didn't expect to be admitted. I got the first place in the first semester exam, and I felt very lucky at that time! Because I was 20 when I was admitted to high school. By the end of the semester, I'm afraid I won't get the first place in the exam. As a result, I won the first prize twice in a row, and then I felt it was no accident, and suddenly I felt pressured. Isn't it a pity that you can't get the first place in the next exam? I began to study hard. Once I didn't review well, and I was afraid that I wouldn't get the first place in the exam, so I made up an excuse with my teacher that I couldn't take the exam because I had something to do, so I avoided the exam. The class teacher disagreed and got the first place.

In my hometown, few people go to high school. Only two people in a village go to high school, and there is an unwritten custom in the college entrance examination. The number of repeat students and freshmen is 1: 1. My hometown is very remote. I only know that there are three universities in China, Peking University, Tsinghua and Anhui University of Technology, but these three universities are bound to fail. But I must go home with the notice, and my parents will have face. I thought my chemistry was better, so I applied to beijing university of chemical technology. It was very poor to go to college. At that time, I thought I would definitely fail the exam, so I signed up for the re-reading class and got a certain score without paying tuition. Later, I learned that my score could go to Peking University.

When I came home with the notice, there began to be contradictions at home. When I was a sophomore, my father and I had been quarreling since my family came. I have two younger brothers and a younger sister below me. In rural areas, sons are said to be a huge burden, and rural parents will lose their money for their sons' marriage all their lives. My father told me how to support three sons, so he let my mother fly away with him. My mother said she couldn't leave. The child is still young and still studying.

When I was a sophomore, I took the college entrance examination for others and became a gunman. Spent 100 yuan a day. 16 years old, from Anhui to Jiangsu to take other people's adult college entrance examination. After earning money, I went to my grandmother's house in the mountainous area of Shaanxi to find my mother. I heard that I was going to Shaanxi, and then my father took my mother away. I had to run back to Anhui. My mother couldn't bear it anymore and went back to her hometown in Anhui. When I was a freshman, my mother felt that she couldn't afford to raise so many children. She once wanted to give her little brother to someone else to raise her family. I also agreed that our family can't afford to go to school, and we can still go to school if we send it to a rich family. But the family members disagreed and scolded my mother for selling her family members outside. I feel a bit like a movie, and I will suddenly collapse:' Stop arguing and shut up!' Later, I gave my brother to someone else, and I took it back three months later. I really don't want to give up. The hard part is.

My mother promised my stepfather that I would go with him when I graduated from high school and could cook for my brother and sister. They acquiesced that I couldn't go to college. I went home with a notice, and my uncle and my menstruation came to my house to celebrate, but my father was very angry. He took a white bowl and poured a large bowl of white wine, drank it at one breath, smashed the bowl and left. I was particularly sad at the time. I won the fifth place among the whole school 1500 students, which I think is quite good. Others were admitted to junior college and ordered songs on TV. I got a 2 1 1. I was so sad that I cried without eating and stayed out all summer. Stepmother quarreled with her mother:' Look, he has been admitted to college and is leaving. No one cooks for the children. You must stay here and not leave. After breaking the plan, he ran away from home. My mother had no choice but to take her sister with her. I didn't come back until school started. I'm particularly sad.

When I was in the third grade, before my father died, he left me thousands of dollars to go to college. Before he died, he planted many peach trees. As a result, I sold peaches, sold some money and raised some cows. The cow is a three-year-old calf, and the third year of high school gives birth to a calf. The calf grew up and sold some money to make up for my tuition. Mom didn't come back before I left. Menstruation gave me an old box for her daughter, and I went to the market to buy a pair of shoes from 39 yuan. That was in 2000. The younger brother is only 1 1 year old, and the older brother is 15 year old. What should I do without them? I asked my neighbor's uncle to make dough for my two younger brothers every two days and let them steam steamed bread to eat. My two younger brothers are not sensible enough to watch me go. I arranged for them not to fight. They just stood there without saying a word or being careful. I felt particularly tragic at that time. A person who has never been out of the county, a person wants to go to Beijing, and no family to send him. I cried until I came to the corner. How could I be like this? At that time, I especially hated my mother.

I stayed in Beijing for a month before calling home. My mother feels particularly guilty about me. I was unhappy in college for four years. I don't think I will go back in my life. In the first year of Spring Festival, I went home, only went out to eat in the toilet, and recited English crazily in the house the rest of the time. Later, my father still had a problem with me and went back to my hometown, and my mother followed. I'm sorry, too. I bought a box of instant noodles and restricted my brother to eat only one bag of instant noodles every day. I'm still angry. I'm too lazy to package jiaozi. At that time, I felt that fate was like this. I won't go back in the summer vacation. I took the train on New Year's Eve, got home in the afternoon, had a New Year's Eve dinner, slept in the next day, had lunch at noon and left. It's been like this for years. My mother wanted to see me off, but I ignored her. It's snowing heavily. She wants to give me an umbrella. I deliberately avoided letting her give me an umbrella. I walked on without looking back, and I began to cry after crossing the corner. "

When Xu Dan was studying at the University of Chemical Technology with a grudge against his family, there was another thing that bothered him-that school was too small!

On the first weekend of his sophomore year, he walked along the North Third Ring Road to Tsinghua and Peking University, the two most famous schools in China, which always attracted him. On the campus of Tsinghua, he saw signs of school activities on both sides of the road, and many lectures by celebrities. He never wants to go to the University of Chemical Technology again. So, he began to review high school textbooks and wanted to re-enter the university. He studies until two or three in the middle of the night every day, and then climbs over the wall and lives in the dormitory. The dean intervened and said that you had a bad influence on everyone, but he made up his mind to run back to his hometown to register for the college entrance examination. Xu Dan walked in the registration office for two days, but finally didn't dare to go in. He is afraid that people will find out that he went to college. At that time, only one or two students in their county could be admitted to Peking University Tsinghua every year. He is worried that if he is admitted, he will be followed by the local media and then exposed. Until the registration was over, he still didn't have the courage to walk into the registration office.

Since she can't take the college entrance examination again, Xu Dan decided to take the postgraduate examinations in Peking University and Tsinghua. He weighed it. At that time, computer was a popular major in Tsinghua, but he instinctively hated programming, partly because of his inferiority complex from the countryside, and he felt that he could not compete with urban children who grew up playing computer. It happened that Indian Prime Minister visited China in 2003, and Xu Dan found that India is a country with developed software. Although he resists programming, he is willing to do software-related business, such as marketing and management. So, he applied for a postgraduate degree in Indian language and literature in Peking University.

"My whole university is a very introverted person. After I came back from my hometown, I devoted myself to the postgraduate entrance examination. However, when I returned to Anhui during the Spring Festival in my junior year, I found that someone had taken a math postgraduate entrance examination book from Chen Wendeng, which was not available in the whole market. I had a brainwave and sold it. I quickly called the publishing house and asked how much discount this book could give me. The publishing house said it could give me 6%. 1 discount, selling 7. 1 discount, one in 49 yuan, and I earn 4. 9 yuan. I knocked on the dormitory door with some books in my arms and hesitated for half an hour before I went in. Most people buy the first dormitory. I'm so persuasive. Although I am in the same grade, I have made too many preparations and told them what books to use and what classes to take. Then I knocked on the back dormitory one by one and earned 4000 yuan a week.

It was the first time that I forced myself to go out and talk, and the first time I broke through, I found that I was actually ok. After entering the school, people greeted me, which was a change. But at that time, I was still embarrassed to change, even embarrassed to change my hairstyle. I realized that introverts are not easy to succeed, while extroverts are easy to succeed.

But I used to feel inferior, especially poor, and I had a stepfather, who had no money to buy clothes to wear my cousin's clothes and could not afford to eat. High school, no money to pay tuition, I am the first. Everyone in our class donated two dollars to me. Every year, the head teacher takes me to the headmaster's house to plead for mercy and gives me half the tuition. At that time, I ate apples every day, one dime a catty of apples, and five apples at noon, and I came over. I feel even more inferior when I go to college. Everyone is a city dweller, so I can only pinch and scrape, eating two steamed buns at a time. Now my brother is taller than me. I suspect that he was overdrawn before, and now he is in poor health.

After I was admitted to Peking University, no one in Peking University knew me anyway, so I made up my mind to pretend to be a cheerful person, dye my hair brown, pretend to be a gangster, pretend to be a street thug, and say hello to everyone. Really, the whole person has changed. Everyone thinks I am a super extrovert. I keep discovering that I can still be a big brother, and everyone calls me Shan Ge.

When I was a graduate student, I was the most popular online celebrity on the BBS of Peking University. I never knew why. My screen name is XDD. As long as I say a word, countless people ask' what is my little brother doing', so I changed my screen name to' ‘XDD'. Maybe it's because the Internet has a sense of distance. You can make fun of my screen name and think that this person is very kind, so I became a BBS. I'm going to hold a graduation party when I graduate. I feel obligated to organize this party, so I brought together several other popular people on the BBS. Many girls come here just to see what XDD looks like: someone in our dormitory can't come to the exam, so let me take a picture of you and go back.

I think everything is connected, and this is the starting point. Later, I began to organize various activities of Peking University, and organized a 150 gathering of Peking University graduates to Shenzhen. Before graduation, I had many parties, dinners and venues, and organized them for half a year. I am playing. I'm skateboarding, learning guitar and doing something. "

Xu Dan became a different person in this way.

After being admitted to Peking University, Xu Dan found himself making a mistake. Tagore studied literature for a year, but he studied this major to make money and do business. So, in the first year, he studied hard in the class, completed all the credits, and began to find a part-time job in the second year.

He went to several companies for internships. The first one is a tobacco company, doing human resources. He stayed in Guangxi for half a year and lied to the company that he was an MBA. Then Datang Mobile, followed by Lenovo's human resources recruitment team, is responsible for the organization of campus recruitment. After a month's internship at Lenovo, Xu Dan left because they got the opportunity to study in India, and they would give overseas students a scholarship of 4,000 yuan every month. But just before he left, he started a business by accident and said to his tutor, I'm sorry I won't go to India.

There are many campus agents on the BBS of Peking University. Xu Dan cooperates with a birthday cake shop to act as a birthday cake agent. Through this business, he can earn several hundred yuan every month. Later, many people asked if they could also send flowers, razors and greeting cards when sending cakes. People want more and more things, so Xu Dan made a campus discount net and even sold sports shoes. He also negotiated with restaurants, barbershops, KTV and postgraduate classes around the school and set up a co-branded card, where he can spend at a discount. He recruited the ministers and chairmen of the external relations departments of various schools to do this. This company has only 70 employees at most. He said, in fact, that is the current group purchase. If he doesn't give up, he may be the originator of group buying.

While running the company, Xu Dan did another thing. In February 2006, he found Sister Furong, who was very popular at that time, hoping that she could become the spokesperson of the company. After seeing Sister Furong, he felt that she was different from the perverse image in everyone's mind. She is a very shy person in private, beautiful and kind. Xu Dan observed that Sister Furong was the leading role in many TV programs, but she got the least appearance fee, so he decided to give her a push. He became Sister Furong's assistant, doing some business negotiations, accepting media interviews and signing endorsement contracts for her.

Xu Dan's tutor is an academic, and he thinks that business behavior is not good for the campus atmosphere. The tutor said, either you start a company to close down, or you close the company to write a paper for three months. Xu Dan suffered a little, gave up the company and chose the thesis. He found a partner and gave him 30% of the shares to take over. But after this incident, Xu Dan's business addiction was aroused. Later, Tencent went to Peking University for recruitment, and he wrote a business plan, hoping that Tencent could cooperate with himself. The manager of Tencent's product department thinks he has a strategic vision and recommends him to work in the strategy department of Tencent headquarters in Shenzhen.

"When I first started working in Shenzhen Tencent, I checked everything else at the airport, except for a box of books that was particularly expensive. I don't want to check, just holding a guitar in my left hand, a skateboard in my right hand, roller skates on my back, and the box of books. When boarding, everyone can only take three bags. Mine is super, so I asked the big brother in the back who only carried a small bag if he could help me with a book box. That man was the first person to change the course of my life.

Because we took a very late flight and there was no one, so I sat next to that big brother and chatted with him to thank him. Although he looks very young, he is less than 30 years old, but in fact he is over 40, and his children are in junior high school. I happened to read a lot of books on philosophy at that time. I discussed with him some philosophical questions I was thinking about, such as' What am I living for' and' What is happiness', and I also told him what kind of person I want to be. This big brother has made some achievements in Shenzhen, and he thinks my little friend is quite interesting. He has some experience and told me to stop playing skateboard and guitar and play golf in Shenzhen. I suddenly feel that I can't fool around anymore. I said otherwise, I will try my best to stop organizing alumni association activities. He said it was useless. That's wealth that others don't have.

In Shenzhen, Tencent closed training 15 days, 120 people were divided into four classes, which easily increased people's feelings. I rented it with two colleagues and have been best friends until now. It's hard to have good friends after work. We rented it together for a year and a half. The two of them are still in Shenzhen Tencent. One of them, his father is the mayor of the provincial capital city and his mother is the CFO of a listed company. His school is very poor, on the edge of the college. He entered Tencent, which is almost the most decent job that graduates have found in the history of the school. He has been working in Tencent with a very grateful heart. Right after I joined the company, another person from Peking University and I began to discuss the plan of job-hopping after two years. This friend was very angry. Tencent is so good to us that you want to jump ship. We are Tencent people, and we are Tencent ghosts. You are a bad person, so we should draw a line with you. We think the child is really interesting. Because of gratitude, he finished his own work and took on other people's work. He sleeps in the office for two or three days a week, and his salary rises rapidly. He graduated with an annual salary of 70,000 yuan, and my graduate student earned 65,438+10,000 yuan. Half a year later, he caught up with me for a raise, but I didn't. After a while, he went up again, but I haven't. "

"I have invested a lot of time in the Peking University Alumni Association. 150 people who just started to go to Shenzhen, together with the 5 th and 6 th senior brothers and sisters above, formed the Youth Branch of Peking University Alumni Association, and I served as the president. I know almost all these alumni and organized many activities. Later, we merged with the official alumni association of Peking University. I am the Deputy Secretary-General, and I am the youngest. Almost all other Deputy Secretaries-General are chairmen of enterprises, and I am a child sitting among them.

I have a brother who is the second most important person in my life. He used to be the youngest fund manager in China and retired at the age of 28 or 29. This senior has become my good friend and my idol. No matter how late I worked overtime the day before, I would go as long as he told me' just come out for morning tea tomorrow'. I have made many friends with him, all of whom are high-level people.

Once he asked me to attend an activity, and I didn't know it was a multi-millionaire yacht club until I went there. My idol brother, his wife and several other friends are sitting with me. My brother's friends have always told him that a villa near his home is good, and the yard is twice as big as his own. His yard has more than 900 square meters, let him buy it quickly. Two wives were discussing the quarrel between seven or eight servants in someone else's house. I am shocked that people can live like this. I think I can make more money by investing, so I decided to enter the financial industry.

I didn't ask my idol brother to help me find a job, because I think a person can only ask him once in his life, and I have to handle this kind of thing myself.

I began to send a lot of resumes, and sent more than 300 letters in three months. Only three interviews were answered, one was a hedge fund in Shanghai and the other was 5 1 in Shanghai. He said I could be his assistant. Bought a plane ticket to Shanghai for an interview. The person who interviewed me at the hedge fund said I was not smart enough. Maybe I took some math questions and didn't get them all right. I am very depressed. I went to 5 1.com for an interview and made an offer on the spot, but I still want to enter the financial industry. After the interview, I ran to Lujiazui and stood opposite Yaohan, looking at the tall buildings of financial institutions standing beside me. I thought the world didn't belong to me. After returning to Shenzhen, I continued to submit my resume, and Ping An Securities sent me an interview invitation. As a result of the interview, I feel that my accountant is not good enough and has no financial background. I have been communicating with the department manager who interviewed me by email, indicating that I have a strong learning ability and may have left a good impression on the department manager. The department manager won another opportunity from the general manager: I came back for an interview after studying accounting for three months.

I am crazy about reviewing. I was so anxious that I couldn't sleep all night. I don't know whether to give up 5 1. Com, because it is not easy for big brother to help me, I am sorry to refuse. By midnight on the day I joined the company, I was relieved. I didn't go. The next day, I sent an email to my brother, saying that I still wanted to enter the financial industry.

Then prepare the accountant. I did well in the exam and the department manager passed, but the human resources department stuck me, and I still feel that my professional background is not enough. I am very depressed. One day I had dinner with my idol brother and his friend, and a friend asked me,' What have you been doing recently?' I said I was looking for a job, but I got stuck in Ping An Securities. That friend said that he knew an executive of Ping An very well. Please say hello to me. As a result, he went in easily. I finally entered the financial industry I wanted to enter. "

Because of her previous professional experience, Xu Dan decided to study the Internet. At that time, the Internet had not yet entered the China stock market, and most analysts were studying the media industry. Therefore, Xu Dan, as the lowest-level employee, sat on the bench for a year and a half. The company raised him for nothing, but there was no bonus, and his income was still not much higher than that of Tencent. It was an opportunity for him to meet the chairman.

One day, the chairman asked the manager of Xu Dan department to find someone to help him with PPT in his office. Because Xu Dan often does PPT in Tencent's strategy department, the manager sent him. He worked as a PPT in the chairman's office all night, and chatted with the chairman about his work as an assistant to Sister Furong at school. Later, he said that he was the deputy secretary-general of the Shenzhen Alumni Association of Peking University, and the chairman said that his wife was also from Peking University and could participate in the activities of the Alumni Association.

A few days later, the chairman asked Xu Dan to come to the office and told him that your senior invited you to dinner at home. Xu Dan went to an appointment, so his bottom staff and the chairman had an intersection.

He found the chairman very busy with his work. Every morning, he asks his secretary to buy/kloc-0 yuan of soybean milk and fried dough sticks for him, and he often has no time to have lunch. Xu Dan said that there is an old restaurant downstairs, and the breakfast is not bad. He brings one to the chairman every morning when he is in line. He bought breakfast for the chairman for two months. Although he always gives it to the secretary of the chairman, who gives it to him, there are also many rumors in the company that he is a relative of the chairman's family.

He is not afraid of this matter, regards the chairman as a friend and often tells him some miscellaneous words in the company. Later, when a colleague had something to ask the chairman, he was asked to come forward. "Xu Dan, can you tell the chairman?" However, the advantage of gossip is that he actually avoided a layoff during the financial crisis. As a rookie, he must be laid off.

In September 2009, he fell ill. For more than two years after graduation, he has been in a state of crazy social interaction. On the surface, he knows a lot of people, but in fact, he has few intimate friends. He recalled the scene at that time: he was about to enter the operating room in the afternoon. He didn't know who to find to deliver food to himself, so he had to call his ex-girlfriend and ask her to come and stay with him. A month later, he was discharged from the hospital, and his life changed dramatically. He changed from a social madman to a completely unsociable person, refused all meals, buried himself in research and wrote several representative articles.

Avoid layoffs and illness, and good things come faster than Xu Dan thought. Due to the financial crisis, the whole world's real economy fell into a downturn, but the virtual economy rose and the Internet suddenly became a hot spot. He was angry, too. He had expected to sit on the bench for three years, but he sat for a year and a half. (Entrepreneurship) With the market demand for Internet investment, investors can't find anyone to do Internet analysis. There are no more than three people in the market, and he is one of them. Because of his previous network foundation, once someone looks for an analyst who invests in the Internet, he will be recommended by a friend, and it is not bad to have a Xu Dan.

"I never dreamed that people from top companies in the securities industry and fund industry would come to me. I was flattered. People who are about to be laid off from third-rate securities companies have never experienced an economic crisis, so there are many opportunities. Because I was in the seller's market at that time, I often organized people from fund companies to investigate. On the plane from Guangzhou to Hangzhou, the fund manager of Huaxia Fund sat next to me. Before the plane took off, I got a call asking me to go back to Guangzhou to talk, dig up my past work and hang up. The fund manager of Huaxia Fund asked me, are you going to jump ship? I said yes. He said that you should talk to me first and see if you can come over.

I'm going to CIC. The salary of CIC is much higher than that of Huaxia. I face a choice, which is career thinking: to be an analyst in a securities company, one is to do 50% research, the other is to do 50% marketing services, and the income will be higher. I think the future value is not to earn millions more, but to produce valuable research results. That 50% service only increased my income and did not bring me the core competitiveness in the future. I turned down the Huaxia fund with high salary and low salary. "

His idol brother has some differences with him on this matter. What he is worried about is that when you go to a brokerage firm, you can keep sending reports and amplify your voice so that enough people can hear it, but in a fund company, your voice can't be sent out.

Thanks to another good luck, Weibo's appearance helped Xu Dan find a way to make a sound. He is very active in writing on Weibo, publishing comments related to the Internet, with a sharp tone, and skillfully showing his contacts with investment elites. In this way, his social scope has been expanded in repeated breakthroughs, and he has also received enough attention. There are many people forwarding and replying to every Weibo. He broke the habit of silence of the buyer's researcher. In the eyes of his peers, he has become a researcher of a completely different fund company, while in the eyes of more people, he is a star among analysts.

From Huaxia Fund to American hedge funds, Xu Dan relies entirely on Weibo's influence. American funds found him on Weibo and invited him.

Because of Weibo, the bosses of many companies pay attention to him, and there are constantly bosses who know him one after another. As a result, he played the role of organizing salon parties in the industry. Once, he organized a party of more than 20 people, and decided to pay the final fee for the coffee shop temporarily. Xu Dan had a brainwave and said that I would open one myself.

He did it with great energy. He named the cafe "3W" and invited a large number of important people from business and investment circles to join as shareholders, including,,,, Ni Zhengdong and Xu. The snowball rolled bigger and bigger, and finally the number of shareholders alone exceeded 100.

Ma Delong, his collaborator, said that when Xu Dan was in the shop, he seldom accosted others because he knew what kind of people he should know. One day, several Internet predecessors were sitting in the cafe, including Lin Hai, president of Shanda Games, and Zhang William, chief scientist of Baidu. Xu Dan sat in it, but he put on a good mask, and his aura was no less than that of several predecessors. He is well aware of the purpose of the first stage of this cafe: to be a middle and high-level circle on the Internet; Later possibilities include 3W's own investment fund.

A friend who worked with Xu Dan once said that Xu Dan was the only person he had ever met who knew where his goal was and everything he did revolved around it. Xu Dan said that he has experienced many things that others can't, suffered hardships and seen considerable wealth in his life, so it's no big deal, and he dares.