Concord college trump card major of Fujian Normal University

Concord college's trump cards in Fujian Normal University are: advertising, finance, human resource management, international economy and trade.

1, advertisement

Advertising mainly studies the basic theories and knowledge of the history, theory, strategy, production and management of advertising activities, involving advertising, communication, art, marketing and other disciplines, accepts the basic skills training of modern advertising planning, design and production, and carries out creative planning, design and production marketing management of advertising. For example, banner design of website advertisements, planning, shooting and production of advertising videos, and advertising on social platforms such as WeChat and Weibo.

2. Finance

Finance mainly studies the basic knowledge and skills of finance, economics, monetary banking, securities investment and insurance, and carries out investment and financial management and risk control in securities, investment, trust and insurance industries. For example: income analysis, risk assessment and investment management of funds, stocks and bonds, sales of property and life insurance, handling of bank counter business, etc.

3. Manpower deployment

Human resource management mainly studies the basic knowledge and skills of management, economics, law and human resource management, involving human resource planning, recruitment and allocation, training and development, performance management, salary and welfare management and labor relations management, and carries out recruitment, selection, training, assessment and labor relations management of enterprise personnel.

4. International economy and trade

International economy and trade mainly study the principles of economics, the basic knowledge and skills of international economy and international trade, understand the environment and development status of China's foreign trade and contemporary international economic trade, be familiar with international trade rules, laws and practices and China's foreign trade policies and regulations, and carry out import and export business and foreign economic and trade activities. For example: import electronic equipment and instruments from abroad, and export spare parts and clothing to foreign countries. This major has certain requirements for foreign languages.