Is it a good move for media companies to recruit anchors?

Anchor recruitment is the first difficulty for most media companies. Anchor recruitment is divided into online and offline. You need to pay the anchor and sign a contract to recruit the anchor offline, which is a test of the company's strength. Because the anchor is a profession that needs to be cultivated, it does not mean that you can see the benefits just after the broadcast. Some even take months. If we rule out whether the company can afford it first, most anchors will not be able to persist. So this is the difficulty of recruiting anchors. What is missing is not.

Then let's talk about online recruitment. The focus of online recruitment is the operation team. Compared with offline recruitment, online recruitment is simpler, but her shortcoming is that it is not easy to manage and the turnover rate is high, which is the biggest difficulty. Therefore, whether online or offline, we need to have a mature operating system, and we need to constantly explore and innovate to find the right recruitment method, either by ourselves or by spending money to learn.