Is shunfeng sex shop a failure?

the community has become the next battleground scene for express delivery and e-commerce. Whether it is the last mile problem in logistics or the auxiliary service mode brought by community e-commerce to online e-commerce, the offline community convenience store is the distribution center of goods, capital flow and people flow. After transformation, it can be imagined that it will bring more service experiences to users.

SF's sex shop has two functions. One is to buy goods as a convenience store attribute, and the other is to send and receive goods as a logistics express attribute.

The sex shop is a physical convenience store where you can shop, and the purchase method has barely made its own characteristics. Why do you say it is reluctant? The biggest difference between offline shopping and online shopping is the difference in experience. Online users can really see the quality of goods, even if it is a very standardized product, users can also filter out the perceived deviation caused by the modification of product pictures on the website. But in the sex shop, the way the goods are displayed is-pictures, without any physical objects. It's simply to print out the web page and paste it on the wall, and browse the goods on the ipad. Although this practice may save the inventory cost of goods, it sacrifices the most critical experience in convenience store shopping, and at the same time brings additional product updates, and the number of ipad in the store is less than the number of guests. Therefore, in terms of shopping, sex shops do not provide a better experience than online shopping.

With the full competition among major express delivery companies, there have been third-party service providers to provide unified delivery services, such as Wheat Commune. Sex shop is a community sending and receiving point independently set up by Shunfeng. First of all, it has limited its own development in terms of openness. Its value is limited by the business volume of Shunfeng, and it cannot enjoy the dividends of the development of the entire express delivery industry. Secondly, solving the problem of the last mile of logistics through convenience stores' self-promotion seems to build a bridge between logistics centers and users, but there will be the problem of "the last .5 kilometers of logistics" in the future. In the final analysis, users still need to go to the delivery point to pick up the goods. In the end, it is only the courier company that has achieved a balance between its own costs and the costs paid by users. Another solution is the distribution of drones, and Shunfeng itself is developing this technology. Shunfeng is also blogging with each other. Will sex shops become victims of business model exploration in the future?

according to the salespeople, there are nearly 15 shunfeng sex shops in Beijing. If you want to reach more community users in the future, how many sex shops you need to open is unknown. In the era of Internet, we should pay attention to basic functions, stabilize users and create momentum for value-added services. Express delivery point can be regarded as a basic service. In the scene of delivery point, besides flashy shopping mode, I believe there are other more valuable points to be explored.