Being a sales trainer? What's terrible is that you believe it.

(Reading prompt: text ***3 148, figure 7, estimated to take 1 1 minute)

At the beginning, was sales important? Important, but sales, is it really good?

In a high probability, it is really bad for an ordinary person.

Why not?

Because the importance of sales lies in "sales thinking", in the actual business environment, most sales positions are only one-sided and narrow, mainly selling products.

So what is "sales thinking"?

In a word, it is "digging demand, investing in products, solving problems and doing business".

That kind of one-sided narrow focus on "focusing on sales to sell products" and reconciliation?

Simply put, in the actual business environment, in the sales workplace, there is no such thing as "mining demand, throwing out products and solving problems". Code directly as soon as you come up, and quickly "improve the transaction".

There is no time, no financial resources and no resources to support you. You need short-term training in sales speeches, sales processes, etc. I'll give you some information about customers who have scoured N sides. It's amazing.

This is still a good sales position. Is it bad?

Nothing, just openly squeezing your social resources, which is common in various insurance sales positions. At this time, sales is no longer a sales post. Strictly speaking, you are not from their company at all, just a sales agent.

A little further, you are not even human.

What do you mean?

You are just "means of production". All kinds of recruitment routines are cheap, high commission is tempting, and high index pressure is urgent. What personal growth, customer training are put aside, give me the performance quickly, and give me the indicators.

At this time, do you still have time and space to do such operations as "mining demand, throwing out products and solving problems"?

No, if you can't achieve your goal, go straight to GG. You can only enter the emergency mode as soon as you come up, and enter the tense rhythm of "termination".

At this time, what did you do in the face of index pressure and survival pressure?

Just like MLM, you can sharpen your knife and get familiar with your relatives and friends because they don't need you to "solicit customers". They have relatives and friends with you, and they have a foundation of trust. Whether the product is reliable or not is not important. The important thing is to trust you.

What a familiar "MLM" routine, everything is second, the important thing is to attract people and blow up resources.

But there are more relatives and friends, and there are also a few; No amount of trust is enough, especially when the products are poor and the popularity is poor.

What should I do at this time?

If you want to continue to live, you have no time to maintain "leeks", so you have to harvest "leeks". It is inevitable to use "deception".

I have talked about some sales more than once. In order to sell the product, any cow P dares to brag with his eyes closed. As long as you are willing to pay the bill, you can talk nonsense without changing your face.

Anyway, he doesn't have to pay the responsibility and doesn't care about the commission. That's why sales are so disrespectful.

When you can't sell it, you really can't squeeze out oil, so you have to call it optimization, but in fact, like dumping dregs, you are eliminated.

Maybe some people want to say that the product is really good, and it is a win-win thing to sell to those in need. Do you need to "kill"? Do you need to use "cheat"?

Here, I would like to ask, if so, why is sales always the most frequently changed position in reality? That they offer rewards for such generous royalties?

As the saying goes, there must be a brave man under the four rewards. Then why do you want a high salary?

This must be hard to do.

It's not that the brand is too new and too small for customers to trust; It is the homogenization of products, the inflated price, the burying of many pits ... and so on.

Try every means, hit a wall, things can't be sold, and you are at a loss. Otherwise, who will be bored, cut their own flesh, give their own blood, and easily earn their own money for others?

There are such people, but this input and output are not the same thing.

By cutting meat, mesons can stabilize their relations with Jin Wengong and gain more political benefits.

When Sakyamuni cuts off his own meat and feeds it to the eagle, he can promote Buddhism and sell his beliefs in exchange for a broader market scale.

Of course, it goes without saying that a caring charity.

So you and I are both ordinary people?

Easy to cut meat and bleed, give the money in your pocket to others to earn?

If so, there must be a bigger interest plot.

Maybe someone will say, isn't the existence value of sales just selling products?

This seems to be true, but its implementation is full of problems.

So what's wrong with this question?

1, selling itself; 2. The market itself;

1, selling itself;

It is impossible for a person to be born without riding a bike. He must learn to walk first. You can't just say "what kind of bike do you want" and expect others to become sales princes. At the very least, you should be familiar with products, industries, companies and market environment, and you should also know basic sales skills.

This is why so many companies recruit sales, and the subtext is their own resources and the most skilled business. Why?

Because everyone wants to pick peaches, but no one wants to grow peaches.

Why do sales positions change so frequently?

To put it bluntly, they are actually "changing the dross".

I believe many people have heard similar arguments;

"What is the CEO of the world's top 500 companies, and 50% comes from sales"; "90% of the bosses of listed companies have done sales" and so on, which are common in various companies and sales departments, and of course more common in marketing copywriting of various sales courses.

Is this correct?

Yes, but they are narrow-minded and only focus on what is useful to them. What they don't say is that these bosses and CEOs are not only sales, but also marketing brand personnel, product managers, operation directors and even financial directors.

Isn't the head of a mature company a generalist?

It doesn't matter if you don't do it yourself, and it doesn't matter if you don't specialize, but at least you should understand it and understand it relatively deeply. Otherwise, how can you lead a team? How to allocate task indicators reasonably and effectively?

But this "growth" takes time, especially for full-time sales positions. Unfortunately, are there so many sales positions in companies willing to provide people with room and resources for growth?

Some people may want to take Ali's China as an example for Tiejun, but the problem is that Ma Yun, who has this courage, is the only one in China at present; There is a pattern of Ali company, and there is only one in the world at present.

Many companies in the market, such as Benchmarking Ali and Huawei, study corporate culture and management system. Actually, what about it? Most people who painted tigers without becoming dogs learned to paint cakes. All kinds of feelings are flying all over the sky. In fact, they are just calling for cheap labor as long as horses run and don't eat good grass.

So, don't expect you to have an accident, because this is the liar's favorite leek style.

2. The market itself;

Again, I just want to pick peaches, not plant them, or even give them time to ripen.

Is it that easy to trust customers to pay the bill?

Smart full-time sales, even posting money to do marketing for themselves a few months before going to work, just want to change the label impression, win a familiar face and plan for the future.

A novice, Xiao Bai, has no time to grow up and raise peaches. As soon as he came up, he had the burden of indicators and did not kill his social resources. Obviously, this is unrealistic.

Some people may say that this is all the work of the market, this is all the work of products, and this is all the work of operation. Sales only need to find accurate customers and let them pay the bill.

Just like in "The Wolf of Wall Street", just pick up the phone and recite those elaborate sales words. To put it mildly, this job doesn't even require brains, and it doesn't matter if it's not even human.

After all, some fraudulent phone calls began to use software and voice changers. Just pause for a few seconds according to the conversation and imitate the normal conversation.

Speaking of now, it is a little fragrant for some horizontal bar lovers, so I will elaborate another point.

That is, I have never diss or belittled the position of sales, because "digging demand, investing in products, solving problems and making transactions" is really important.

But I still don't recommend you to do sales, especially for young people.

There are many reasons for fragmentation, but in the final analysis there is only one: it is not conducive to personal growth.

Whether it is emotional intelligence such as soft empathy and self-driving. ;

Or hard eloquence, industry skills, etc. , with the accumulation and development of skills and the value of precipitation;

Or it is a simple business experience of "digging demand, investing in products, solving problems and making transactions".

Sales is not a reliable choice.

If you have to take Dong Mingzhu and Zhonggong Tiejun for example, you may be one in ten thousand, then I don't think you should go to work at all and buy lottery tickets directly.

Because the real value and irreplaceable core competitiveness come from the professionalism and depth of the profession and industry, it takes time and energy to polish, and these are the foundation for you to settle down after 35 years old.

Don't be superstitious about eloquence, connections and emotional intelligence, which are all zero in my opinion. In my opinion, the most important "1" is the professional density of your skills, the depth of your immersion in the industry, and your continuous output of "value for money". If not, no matter how many zeros there are, no matter how many icing on the cake, it's all a mirage.

As for sales, the basic sales salary at the grass-roots level, that is, about 3K, is in an emergency mode of being stretched all the year round. It is nonsense to talk about the pattern, specialty, industry depth and personal growth.

Of course, you have to say, why can't the company you meet be Ali or Gree? The company is reliable, isn't the most sales more reliable?

Aside from real talent and practical learning, for ordinary young people like you and me, I personally think it is better to be cautious unless there is really no way out.

-The end-