The development direction of business model

The design of business model should be combined with the specific times environment. With the rapid popularization of the Internet, traditional industries have also turned their attention to the network, making use of the advantages of the network to create vitality for the development of enterprises. Therefore, some new changes have taken place in the business model, showing a new trend of combining traditional industries with the Internet.

With China's national top-level domain name (cn) becoming one of the fastest growing domain names in the world, more and more enterprises have seen the great changes brought by the Internet and are trying to apply Internet technology to make it a new force driving the development of the new economy. Traditional enterprises in China should not only enhance their understanding of the value created by basic Internet resources, but also make full use of Internet resources and the most advanced technology to transform virtual consumers on the Internet into real consumers and create new values and wealth for enterprises.

There are two ways to combine traditional industries with the Internet: First, traditional enterprises use the Internet, high technology and rich information to broaden their business areas and profit space, transform their own business models, and improve their sustainable profitability, so as to be more competitive.

Second, traditional enterprises log on to the Internet. Namely grafting. Traditional enterprises are an important part of the Internet. If it is well combined with the Internet, there will be a win-win situation, and it will also have a multiplier effect, such as worry-free future and Ctrip. They are a clever combination of traditional commerce and the Internet, which has achieved rapid development. Take worry-free future as an example:

Future Wuyou is the first professional human resources service organization in China to integrate the advantages of various media resources. It combines traditional media, online media and advanced information technology, plus an experienced professional consultant team to provide all-round professional human resources services including headhunting, training evaluation and personnel outsourcing. In September, 2004, Una will become the first human resources service enterprise listed on NASDAQ in China, raising more than 80 million US dollars, which indicates that Una has entered a new milestone in the future.

Worry-free future will graft the traditional intermediary industry into the internet field, and use the advantages of the network to provide more convenience for customers. Worry-free future services include:

Relying on extensive service network and advanced technical support, Guangyou will provide jobs for job seekers in various industries in the future, such as information technology, electronics, finance, chemical industry, logistics and advertising. Worry-free future provides resume templates for members. After completing the resume, the resume will be stored in the resume database of the website, and members can update it at any time. Personal online job search management center is a free online job search management center belonging to individual members. Job seekers can modify their resumes, search for recruitment positions, view the record of submitting resumes and obtain the analysis of job hunting intention.

In order to meet the different job-hunting needs of different industries and job seekers, Worry-Free Future provides different channels such as executives, IT talents and students' future to meet different job seekers.

Worry-free future also provides job seekers with personalized job hunting methods. Job seekers can set up job seekers according to their own job requirements. Worry-Free Future website will regularly post jobs that meet the requirements of job seekers to the mailbox designated by job seekers, helping job seekers to save a lot of time while looking for a job.

2. Help enterprises to seek talents.

With the development of the Internet, more and more enterprises recruit through the Internet. Worry-free future through careful research on enterprise recruitment, help recruitment units find talents that suit their needs. In the future, Una will launch an enterprise position database management system, an automatic advertising management system and a recruitment process management system suitable for enterprise operation. These management systems transmit the information of foreign candidates to all relevant departments in the enterprise in the most appropriate way, assist personnel managers to complete the recruitment work most efficiently, enable enterprises to find qualified talents more quickly and effectively, and help personnel recruiters solve the complicated mechanical work every day. High-quality resume database query system also provides the most convenient way for enterprises to seek talents.

3. Provide training for enterprises

Worry-free training provides enterprises with a full range of professional training services, including public training, internal training and outdoor training services, involving management, sales, finance, human resources and personal skills.

4. Provide salary survey report

Based on the salary information in millions of resumes, combined with auxiliary investigation and analysis, this paper objectively reflects the salary market in the talent market, provides scientific basis for enterprises to carry out salary management, lays a solid foundation for attracting and retaining incentive talents, helps enterprises optimize their salary structure, and achieves twice the result with half the effort.

5. Personnel outsourcing services

Worry-Free Future is the only personnel outsourcing supplier in China that truly realizes the national service platform. According to the actual needs of enterprises, providing professional human resources services can not only enable enterprises to introduce advanced personnel management mode in time, avoid policy risks, improve employee satisfaction, but also save a lot of manpower, funds and time spent on transactional work for enterprises. The service covers employee recruitment, social security payment, salary calculation and payment, physical examination and other employee benefits.

6. Other functions

Job evaluation criteria and evaluation: different evaluation items are set for different positions, so as to make a targeted evaluation of candidates.

Worry-free future is actually an online intermediary, and it can also be regarded as an individual-oriented e-commerce. Worry-free future skillfully puts the traditional intermediary business on the Internet, creating a win-win situation and leading the trend of intermediary business moving to the Internet. Of course, you can also succeed in other fields.

For any enterprise, the gap between industries is often a blank area, not only between the old and new economies, between the new economy and the new economy, and between the two traditional industries, there are many opportunities, as long as entrepreneurs can find an accurate combination point.

Business model has its special timeliness, and the best business model is different in different contexts and social backgrounds. The best business model is to adapt to local conditions. With the development of society and the change of people's needs, more and more enterprises are breaking through the traditional industry boundaries and looking for new market opportunities in emerging fields. In the new industries that are constantly derived, cross-industry integration has become the general trend, followed by the business model of cross-industry integration.

Even if online bookstores have huge cost advantages, they can't beat all physical bookstores. Take "Photosynthesis Study Room" as an example. It can't compare the cost with online bookstores, but it can compare the customer value with them. After analysis, the "Photosynthesis Study Room" believes that the 24-hour all-weather and cross-city virtual contact brought by the Internet and wireless communication is not good at the physical store of photosynthesis, but they believe that those customers who face the computer screen and mobile phone screen all day will definitely look forward to the real contact and free space provided by the bookstore. Therefore, creating a first-class reading experience has become the direction of photosynthesis.

The concept of "store" has been diluted in such an environment. Photosynthesis has won the reputation of "scholarly family". In addition to the large-scale, endless book power model and the convenient and low-cost online bookstore model, its presentation mode is also very successful (the annual sales of books is 654.38 billion yuan), and the mood it creates fascinates well-educated urbanites aged 20-40.

The innovation of business model is to seek differentiation, while subverting traditional ideas, breaking the single profit model of buying and selling and gaining more profits. In the final analysis, it is a cross-industry or cross-industry innovation hybrid, and it is a leader in new products and new fields. For example, McDonald's teamed up with China Mobile's sub-brand M-Zone to launch a "dynamic package" marketing campaign. In less than 1 month, millions of M-Zone customers voted. Even if 1 10,000 people taste a dynamic set meal, McDonald's income is already considerable. In the name of McDonald's, M-Zone has expanded brand awareness, increased visible privileges for users, consolidated the customer base and achieved a win-win situation.

Coca-Cola (China) Company has formed a strategic partnership with Tencent Technology, which has 460 million QQ online users. Tencent helped Coca-Cola ike website upgrade to an online community with 3D images, and produced a 3DQQ show for Coca-Cola spokespersons, including Liu Xiang, S.H.E, Angela Zhang, Chris Lee and other stars. At the same time, tens of millions of bottles of Coca-Cola with Tencent Logo entered the market, which is a typical way of mixing drinks, internet and fashion.

The current market environment is that the boundaries of traditional industries are increasingly blurred, entrepreneurs may suddenly find themselves competing with unrelated rivals, consumers are becoming more and more savvy, the popularity of the Internet and the explosion of the media make information more and more transparent, and people's life content and lifestyle are also changing rapidly. Change, there will be opportunities, so the mixed integration model of different industries and different enterprises will become more and more popular, offering unexpected value meals to the public.

At present, the mixed integration model will generally focus on the entertainment industry, media industry and information industry. For example, a Hollywood movie can mobilize different industries such as media, internet, games, advertisements and mobile phones, and create a carnival situation of "disorderly dancing". The development income of a blockbuster derivative product accounts for about 80% of the total income, far exceeding the box office income. Another example is the combination of retail enterprises and Internet platforms, which gave birth to B2B, B2C and C2C e-commerce modes such as Dangdang Online Bookstore, Ctrip.com and Alibaba.

Cross-industry integration has gone far beyond promotion and channel cooperation, and it is more a strategy or a combination of expanding market boundaries. In short, cross-industry mixed innovation emerges one after another, which is a major trend in the future.

Now all industries can become entertainment industries, because entertainment elements have a natural communication function. In an era of Internet hustle and bustle, the growth of any industry is inseparable from entertainment elements. Even in many cases, entertainment has become the most important factor and direction for industrial upgrading and popularization. Some people even put forward the slogan "All industries should be entertained". The International Economy sponsored by the American Chamber of Commerce also said: "If you don't add entertainment to your industry, then your company is waiting for death!" "

Entertainment also appears in the strategies of many countries and large companies. After the conventional communication channels are limited, pharmaceutical companies have done a lot of things under the banner of entertainment. With the help of Hunan Satellite TV, the most powerful entertainment media platform in China, the "Renhe Shining New Anchor" named by Jiangxi Renhe Pharmaceutical attracted 65.438+0.5 million people of all ages to sign up, and the sales of its flagship product, Shining Eye Drops, increased by 8 times. Guangxi "Golden Scorpion" sponsored "Super Visit" and Hong Kong's Kyoto Nianci 'an helped out the "National PUB Singer Competition", all of which showed extraordinary industry entertainment thinking and market power!

At present, the entertainment industry is the largest industry in the United States. Five years ago, Microsoft announced that it would set up a "home entertainment platform company". At present, Sony's fastest growing industry sector is game consoles. The revival of apples is almost a classic specimen of entertainment. In China, Shanda, Netease, Tencent and so on, we are all an entertainment company.

"Sports marketing" and "entertainment marketing" are very popular in this context. * 2005-2006 China Best Business Model Awards were announced in Beijing. Tianyu Media's "Super Girl Customer Value Harmony * * * Vibration" mode ranks second, and the industry's evaluation of "Super Girl" is "forming a huge and long entertainment industry value chain, realizing the process of media from attracting audience attention resources to developing consumers' purchasing power resources"

As a new entertainment program, "Super Girl" has changed the old mode and competition rules of the industry. Released the entire industrial value chain. At that time, "super girl" with 320,000 search results in Google was undoubtedly the hottest word in the summer of 2005. According to the statistics of viewing data at that time. When the program was broadcast on Hunan Satellite TV, the ratings in the same period were the second in the country.

Super Girl has formed a harmonious grasp of the industrial value chain. With the extension of the super girl brand industrial chain, "super girl" has gathered super popularity and wealth in a short time. Text messages, advertisements, headlines, endorsements. Performances, sales, activities, movies, records, books, clothing, food, toys and other industries will form a huge and long entertainment industry value chain. Moreover, Super Girl is of great significance in the innovation of business model: sponsors (Mengniu), operators (Tian Yue Company), Hunan Satellite TV (cp), Pocket PR Newswire (SP), Baidu (network support), record and booksellers, etc. All of them have formed an industrial chain to serve the same target consumers and achieve profit realization value.

According to the statistics of "China Business News", the short message income of super girls only exceeded150,000 yuan in the 10 competition. Under the careful planning of the organizers, telecom service providers have actually become an indispensable part of the "super girl" industrial chain. Pocket Intelligence is believed to have picked up the pie dropped by Super Girl, and its share price on Nasdaq has also risen sharply. In addition, "Mengniu"-throwing billions of dollars to win naming rights and advertisements, began the promotion of "Mengniu" and "Super Girl". Just when the voice of "wanting to sing" sounded all over the country. The slogan of "Mengniu" that "ups and downs are all mine" is getting louder and louder.

However, Super Girl has won more brand effects, and the high ratings have increased the advertising quotation income of Hunan Satellite TV, including all-day time. Such high ratings naturally attract advertisers to flock.

These industrial chains are interdependent, complementary and interactive, and become an inseparable whole, which makes the customer value chain produce harmonious vibration and truly maximize customer value.

In today's increasingly fierce media competition, whoever can produce efficient synergy with the industrial value chain, who can innovate the synergy model, who can form a win-win relationship with the entire industrial value chain, who will have the opportunity to develop and who will achieve sustained profitability.

Entertainment marketing can improve the added value of products by providing novel and unique products, interesting experiences or activities and unique services. Customers buy far more than real products. What customers buy is the unique experience and happiness brought by entertainment marketing.

Through entertainment, consumers can feel intimate with brands and products, eliminate strangeness and distance to products and brands, and thus accept products and brands more emotionally, which may make the sales scale of enterprises expand rapidly and the profit level greatly improve. If the means are properly used, constantly improved and used, and constantly touched the entertainment nerves of consumers, this effect will last for a long time, which is very conducive to the real establishment of the brand, thus ensuring long-term sales performance. All these have promoted the pan-entertainment trend of business model.