How to open a popular dessert shop

The most basic thing is clean and bright, and the windows are bright. It is completely unnecessary to spend a lot of money to decorate the storefront. When customers eat desserts, they seldom pay attention to the luxury of the facade, but they are more concerned with the taste, nutrition and hygiene of the food. As long as the dessert quality is up to standard and the store is clean and beautiful, there will be no business. Opening a dessert shop should pay more attention to buying elegant and exquisite dishes than other small shops, so that customers will feel comfortable looking at tableware. They think this shop is tasteful enough to be praised again. It should be equipped with tables and chairs that can accommodate 15 people, with an area of about 10 square meter.

Second, the price variety.

It takes perseverance to open a dessert shop, and it is impossible to "get fat at once".

In terms of price, it is best to adapt to the popular price. The price of each bowl of candy is around 2 ~ 5 yuan. Whether to add cakes, eggs and cakes is up to the customer. Don't engage in "catering", otherwise it will easily cause dissatisfaction. In terms of varieties, don't be greedy for perfection. If you are both a boss and a buddy, then seven or eight varieties are enough to keep you busy. If one person helps to collect money and do housework, a dozen varieties are enough. If there are three or four helpers, there should be more than 20 varieties.

Third, business strategy.

Cheap prices and varieties are important, but the most important thing is taste. All food-related industries pay attention to customers' tastes, and the best way to attract repeat customers is to have their own unique flavor. Sometimes, when the dessert that is about to be sold out is cooked again, the store must first taste whether it has lost its original flavor. If it tastes bad, throw it away and avoid selling signs, because the cost of dessert is really limited. Don't lose too much because it is small.

When making desserts, we should adhere to the principle of "the best is better than the worst", and make them properly after they are sold out, so as to keep the products fresh, because desserts are best avoided overnight. If you want to "boost" customers' consumption, you can "package" several varieties, such as red bean soup with cake, mung bean soup with biscuits or strawberries as a group. In addition, desserts also pay attention to seasonality, and the types of winter and summer should change slightly, and increase or decrease as appropriate.

People in cold areas are generally afraid of sweetness and boredom. Obviously, people in these places need more calories to supplement. Therefore, desserts in the north are lighter than those in the south. When opening dessert shops in different areas, we should take care of the local people's eating habits. Modern people usually have a full diet and absorb a lot of nutrients, and generally don't like sweet things. In Guangzhou, many restaurants and restaurants offer desserts after meals, such as mung bean syrup. Although it is fresh, spicy and fragrant, many guests think it is too sweet just by eating a few bites. Opening a dessert shop must cater to the changing tastes of the public. 10 years ago, the taste was different from today, and different desserts could not be marked as "sweet enough". The most important thing is to make it sweet, such as adding orange slices, miscellaneous fruits, almonds or tofu flowers and brown sugar to make it "sweet".

Opening a dessert shop: the cost of opening a shop

Add up the cost of tables and chairs, bowls and spoons, kitchen utensils, raw materials, disinfection bowls, prepaid store rent, etc. It is estimated that the cost of opening a dessert shop is about 6000 ~ 8000 yuan. If you have limited funds, you can be your own buddy or ask your parents and relatives for help. Remember, the disinfection cabinet must not be saved, but should be placed in the most conspicuous place in the store, because health work needs it. Customers can feel safe when they see the sterilized cupboard. It costs about 3000 yuan to buy complete sets of equipment.

Among the total expenses, electrical appliances, rent and kitchen utensils account for most of the expenses, while the raw materials used for desserts are mostly beans, candy bars and some agricultural and sideline products, which are low in price, about 1000 yuan can meet the consumption for dozens of days.

Fourth, the profit prospects.

People in the catering industry know very well that the cost of dessert is very low and the price is flexible. Opening a shop in a residential area should be lower, because it should not be too hard to do formal business; Opening a shop in downtown can raise the price, because people are often willing to spend money to satisfy their appetite when shopping. It is not difficult to maintain the gross profit margin of desserts at 40% ~ 50%, and the net profit of each bowl of desserts is between 1 ~ 2 yuan. 15 square meter dessert shop can make a profit of 4500 ~ 7000 yuan a month.

Fifth, the opening information of the dessert shop.

Shop area: 10 m2

Down payment for store rent: 1500 yuan

Equipment expenditure: about 3000 yuan.

Opening expenses: 4500 ~ 8000 yuan

Profit prospect: 4500 ~ 7000 yuan/month