How do Internet companies make money?

In the Internet age, traffic is king. Whoever grasps the entrance of traffic will have a steady stream of financial resources. Therefore, Internet companies mainly rely on page views.

By studying BAT (Baidu, Ali, Tencent), TMD (Tencent, Meituan, Didi) and other typical Internet companies, we can analyze many Internet profit models, which are basically B2B, B2C, C2C, O2O and other models or their variants, as well as the recently popular "* * * enjoyment model". The characteristic of these models is that they all seem to be free in the early stage and don't charge users much. However, when the traffic becomes larger, the user base becomes more and more, and the user stickiness continues to improve, the profit of the Internet begins.

There are the following profit models, from the early days of the Internet to the present, for reference only:

1. Online advertising is the most important and common online profit model. Domestic portals (Sina, Sohu, etc. ) are better, including industry portals, and the profit model of most personal websites is the same, relying on other people's advertisements to survive. A new online short video website plays advertisers' online advertisements (Youku, Tudou, etc.). ) Waiting time before and after audio and video loading, and social platforms can also place advertisements, represented by: Weibo, WeChat;

2. Downloading CRBT MMS, sending SMS and other telecom value-added forms is one of the craziest online profit models in the early days. Almost every commercial website and personal website that ranks in the top100000 in the world is getting economic returns through sp. At present, due to the restrictions of operators such as China Mobile, the profit rate has declined, and the market value of listed companies dominated by this model has shrunk.

3. Product trading websites: A. Selling other people's products through websites (C2C and B2C modes), such as Taobao (C2C), B. Selling the company's own products through websites, and factory direct selling modes (including B2C and agency);

4. Provide unique resources and provide value-added services for members to gain benefits. This model is represented by Tencent (various members) and Alibaba (a model of B2B in China).

5, online game operation, virtual equipment and props trading, etc. , on behalf of: Netease and Shanda;

6. Search competition represented by Baidu, sogou, hao 123, product investment, classified websites and information integration, paid recommendation and profit extraction.

7. advertising companies. Advertising alliance website makes profits by serving advertisers and webmasters and selling advertisements at different prices;

8. Enterprise information services. A. help enterprises to establish and maintain promotion websites; B. selling network products of major companies as agents; C. providing basic network services; D. Professional consulting company for network marketing planning and search engine optimization;

9. Financing UGC websites are generally user-made content. With community activity, it will naturally attract VC's attention, but it will be profitable by advertising in the later stage, such as: 嗻嗻; ;

10, a recruitment website, provides accurate marketing services for enterprises by establishing a membership database. This is to provide a large number of potential candidates for some enterprises through a large number of members on the Internet. Representatives are: 51job; ;

1 1. Establish network products and earn income by selling products and services. For example, some information system vendors, by developing open source software or doing asp system services, these websites themselves are products and services, and netizens can buy some technical services, such as video conference system rental services. For example: Alibaba Cloud, Sound Network, etc.

12, * * * Enjoy the platform, put advertisements in the APP or entrance, or import into the mall.

But at present, the most profitable Internet companies often master the core technologies, mainly in the form of platform advertising fees, selling technologies and services, and collecting patent fees. Internet is ever-changing, and various profit variants emerge one after another, and some even wander in the gray area of law.