Similarly, with Huawei's blessing, Xiaokang Wenjie's sales are hot, while Beiqi Extreme Fox has been tepid. Why?

Once Beiqi Blue Valley was a well-deserved overlord of new energy vehicles. On June 5438+ 10, 2009, the "Demonstration, Promotion and Application Project of Ten Cities 1000 Vehicles with Environmental Protection, Energy Saving and New Energy" was fully launched. In June of the same year, 5438+065438+ 10, BAIC New Energy Technology, a wholly-owned subsidiary of BAIC Blue Valley, came into being. Since then, BAIC New Energy has been developing three technologies (rechargeable battery, motor and motor control).

Gradually, the main sales market of Beiqi New Energy is not on its own customers. In 20 12, Fang Qing, the former new energy manager of BAIC, said that the owners of BAIC's new energy were mainly public accounts, and in the plan of 5,000 new energy vehicles in Beijing, BAIC undertook 1.400 houses.

At that time, Tesla had just entered China, and no one had asked about new energy vehicles, but BAIC New Energy was in no hurry. BAIC Group is the main distributor of Beijing Taxi Company. In addition, it also has its own travel companies, such as Qinglv, Shouqi and Huaxia Transportation. The new energy vehicles produced by BAIC New Energy are naturally occupied by the sales market in WeChat official account.

In 20 13, BAIC new energy announced the release of the first pure electric vehicle, and signed purchase and sale contracts with several taxi companies in Beijing. With the sales market in WeChat official account, BAIC New Energy started to sell rapidly.

20 17 65438+ 10/01,and the Passenger Transport Association published the Sales Statistics of New Energy Passenger Cars. According to the data, the EU, EV and EX products of BAIC New Energy account for nearly one-fifth of the sales of pure electric passenger cars in China.

According to statistics, the sales share of BAIC New Energy in WeChat official account on 20 19 exceeds 70%, but this standard value has not been recognized by BAIC Blue Valley. However, Liu Yu, former manager of Beiqi Blue Valley, admitted in an interview with the media that at this stage, Beiqi Blue Valley does have a huge proportion of large customers.

However, it's not bad to lean against the big tree to enjoy the cool. In August, 2020, Beiqi Blue Valley plans to increase its capital by 5.5 billion yuan, and in May, 20021year, the floor-standing model was announced. Three affiliated companies led the investment, including BAIC Group, affiliated companies of BAIC Guangzhou Automobile Holdings and Bohai Automobile. Each of the three companies subscribed for not less than 29.57%, 6.25% and 3.0 1%, and invested more than 2 billion yuan.

Fifty-five "personal goals" seem to be many, but the industry spends a lot of money and cannot make waves. Fully considering the situation of "wasting money" in the future, two years after the interval was set, BAIC Blue Valley began to plan the next private placement.

On July 16, 2022, Beiqi Blue Valley's emergency plan for private placement was announced. The overall financing target was 8 billion yuan, focusing on "double seesaw platform development for scene products", "vehicle technology upgrade and development design", "R&D and core competitiveness infrastructure". In addition, 2.4 billion yuan of working capital needs to be filled.

The private placement will still be led by BAIC Group, and its affiliated companies, Beijing Automobile and Bohai Automobile, will subscribe for sales of not less than 35.99% and 3.0 1% respectively. In other words, if the financing is successful, BAIC Group will inject 310.20 billion assets into BAIC Blue Valley again.

Judging from the last private placement, the assets will basically land in the first half of the year, and in 2023, BAIC Blue Valley will be able to fight a "rich war". Beiqi Blue Valley, which used to sell a lot and is not short of money now, is used to a good life.