A new plastic mold factory opened. My comrades and I are partners. I have almost 20 years experience in mold making, and my comrade has 10 years experience in mold design! Equipped with three sets

We belong to the mechanical design and manufacturing industry. I used to go out and find someone to make molds, but now I do it myself.

I am mainly responsible for mold design in the company and looking for a part-time job!

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Nine tricks teach you how to find customers.

First, the universal search method

This method is also called door-to-door search or carpet search. The main point of this method is to find and confirm the organizations, families or individuals in the specific market area of the salesman through door-to-door, mail, telephone or email. For example, all families in a residential area in a city are the general search objects, and all hotels and restaurants in Shanghai are the carpet search objects.

The general search method has the following advantages:

1, carpet communication will not miss any valuable customers;

2. It is a method to analyze the market, because it has a wide range of contacts and a large amount of information, and all kinds of opinions, demands and customer responses may be collected.

3. Let more people know about their own enterprises.

Of course, its shortcomings are also obvious:

1, high cost, time-consuming and laborious;

2, easy to lead to customer conflict.

Therefore, if the activity may cause adverse interference to the customer's work and life, it must be carried out with caution.

The general search method can be carried out through personal visits, emails, telephone calls and other publicity activities.

Second, the advertising search method

The basic steps of this method are: (1) sending advertisements to target customers; (2) Attract customers to carry out business activities or accept feedback. For example, send an advertisement through the media to introduce its function, purchase method, location, agent and distribution method, and then launch activities in the target area.

The advantages of advertising search method are:

1, with fast information dissemination, wide coverage and good repeatability;

2. Relatively common search methods are more time-saving and labor-saving;

Its disadvantage is that it needs to pay advertising fees, and its pertinence and timely feedback are not strong.

Thirdly, introduce the search method.

This method is that the salesman looks for customers through direct introduction or information provided by others, which can be the introduction of social relations such as acquaintances and friends of the salesman, or the introduction of partners and customers of the enterprise. The main methods are telephone introduction, oral introduction, letter introduction, business card introduction, word-of-mouth effect and so on.

The key to using this method is that salespeople must pay attention to cultivating and accumulating various relationships, provide satisfactory services and possible help to existing customers, and humbly seek help from others. Salespeople with good reputation, good business impression, helpfulness, good relationship with customers and trust can generally make effective breakthroughs.

Introducing the customer-seeking method is likely to be successful because it introduces others or successful cases and basis, and it can also reduce sales expenses and reduce transaction obstacles, which sales personnel should attach importance to and cherish.

Fourth, data search methods

We have always believed that salespeople should have strong information processing ability. Finding customers through data consultation can not only ensure certain reliability, but also reduce workload and improve work efficiency. At the same time, it can also minimize the blindness of business work and the resistance of customers. More importantly, it can conduct early customer research, understand the characteristics and conditions of customers, and put forward appropriate targeted strategies for customer activities.

What needs attention is the timeliness and reliability of data. In addition, focusing on data accumulation (industry or customers) is often more effective.

The materials that salespeople often use are: materials provided by relevant government departments, materials of relevant industries and associations, statistical data of countries and regions, enterprise yellow pages, industrial and commercial enterprise catalogs and product catalogs, mass media such as television, newspapers, magazines, the Internet, news released by customers, product introductions, internal publications of enterprises, and so on.

Some experienced salespeople often make a very full understanding and judgment of customers through a lot of data research before they start to contact customers.

Five, entrust the assistant to find the method

This method is widely used abroad. Generally speaking, a salesman entrusts a specific person to collect information for himself in his own business field or customer base in a paid way to understand the information of customers, markets, regions and so on. This advantage is like the use of "informants" by the Hong Kong police. I have seen it in domestic enterprises, that is, salesmen entrust relevant personnel to provide some information about products and sales regularly or irregularly among the middlemen of enterprises.

Another way is that old salesmen can sometimes entrust new salesmen to do this job, which is also an effective exercise for new salesmen.

Six, customer data sorting method

This method is essentially a "data search method", but it also has its particularity. We emphasize the management of customer data, because its importance is very prominent. Information of existing customers, units that have had contact with enterprises and participants in activities organized by enterprises (such as public relations and market research) should be handled and saved. To a certain extent, these materials are a fortune. In today's intensive marketing, I personally feel that the concept of CRM should not be so complicated. If the real ideas and measures are in place, it is actually very simple. What does it matter not to mention CRM?

For the simplest example, in a family, the first generation of washing machines bought "Little Swan Double Drum Washing Machine", the second generation bought "Little Swan Automatic Washing Machine" and the third generation bought "Little Swan Drum Washing Machine". If you really want customers to use "Little Swan" for three generations of washing machines, customer information and customer's fine service are essential (the two generations of washing machines used by the author are Little Swan, which will be updated soon. Just kidding, Little Swan can put forward an internal marketing slogan: "Let Little Swan be passed down from generation to generation in customers' homes".

Seven, fair discovery method

There are many international and domestic fairs every year, such as Canton Fair, Hi-Tech Fair and SME Expo. This is an excellent business opportunity. Make full use of it, the fair will not only realize the transaction, but also find customers, contact feelings and communicate with each other. The boss of a customer of Aolian came back from this year's Canton Fair and announced amazing good news to all employees: "I have enough confidence to assure you that our sales revenue can increase by 200 million this year!" One of the main reasons for its obvious effect is the particularity of its products, but more importantly, enterprises have fully studied and mastered this effective way.

VIII. Consulting and searching methods

Some organizations, especially trade organizations, technical service organizations and consulting units. , often concentrated a lot of customer data and resources and related industry and market information. Consulting is not only an effective way to find customers, but sometimes they can get services, help and support from these institutions, such as customer contact, introduction, market entry advice and so on.

We provide a package of services for a foreign enterprise to enter the China market, such as proposing cooperation plans, finding partners and even participating in project demonstration.

Nine, enterprise activities should find the law.

Enterprises usually contact customers directly through public relations activities, market research activities, promotion activities, technical support and after-sales service activities. In this process, it is very powerful to observe, understand and communicate with customers in depth, and it is also a good way to find customers.

Effective ways to find customers are far more than these. It should be said that it is a process anytime and anywhere. The general information processing flow is: "All target objects-contact and information processing-primary selection-selection-key potential customers-customer activity plan".