Will Netease games enter overseas?

According to a report on August 7th, Beijing time, few people outside China have heard of Netease, although its net profit of game business is higher than Nintendo's. Nowadays, Netease hopes to gain international recognition, but it must first understand the preferences of western gamers.

According to the vice president of Netease Games, Netease is currently recruiting heavily and exploring the acquisition or investment of foreign game studios. It is hoped that by 2020, 30% of the company's revenue will come from overseas. Netease's goal is to keep the company's market value growing eight times since 20 12, and at the same time open an export from the saturated domestic game market. At present, Netease and Tencent are playing as a bee in the domestic game market.

Merger and acquisition of overseas game companies is a transformation of the Internet giant founded by billionaire Ding Lei-until now, Netease has mostly avoided mergers and acquisitions. However, Netease's most direct challenge may be to find out the preferences of non-China players. Although it is the first batch of China Internet companies listed in the United States, Netease is still mainly limited to the China market.

"Every time we show our works around the world, people will find that our homemade games are of high level. But the problem is that although we have made very good games, we are not familiar with the preferences of overseas players and the way they play games, "Wang Yi said in an interview.

On Wednesday, Netease will release its second-quarter earnings report, and investors expect its revenue to increase by 46%. Although this is only half of the increase last year, it still shows the efficiency of the company. With this high efficiency, Netease has created the second largest online portal in China, which integrates lifestyle, entertainment and news. Its portal website received 8.3 billion page views in June, second only to Tencent in China. In addition, Netease is also famous for acting as an agent for international game masterpieces such as Watching Pioneer and StarCraft. In addition, its share price is expected to rise for the fifth consecutive year, and its market value has already surpassed that of game giants such as EA.