Wisdom Tree knows the answers to the chapter test of "New Media Operation (Guangxi Normal University)"

Wisdom Tree Zhidao "New Media Operation (Guangxi Normal University)" Chapter Test Answers

Chapter 1 Test

1. Which of the following are new media? Characteristics:

A. Digital communication

B. User-generated content

C. Many-to-many social communication

D. Personalized, interactive

Correct answer: ABCD

2. The right to speak in new media is not only in the hands of a few experts or institutions, but is gradually distributed to every user in hand.

Correct answer:?

3. New media users like to see plain text content and hard advertisements.

Correct answer: ?.

Correct answer:?

5. What are the functions of WeChat official account?

A. Communication and promotion

B. Channel marketing

C. User service

D. Communication and collaboration

Correct answer: ABCD

Chapter 2 Test

1. Only when the public account is clearly positioned can the content of the public account be planned around the positioning, so that the content matches the needs and avoids content mixed.

Correct answer:?

2. The reason why users browse or even repost public account articles is not because the articles are well written, but because the public account articles can satisfy some of his needs. , brings value to him.

Correct answer: ?

3. The content planning of the official account includes ( )

A. Value proposition

B. Content composition

C. Content form

D. Content source

Correct answer: ABCD

4. The name of the official account is the first digit of the official account An impression is a brand label, which plays a vital role in the promotion of public accounts and must not be taken randomly.

Correct answer:?

5. The public account framework design includes: ( )

A. Function introduction

B. Menu bar

C. Automatic reply

Correct answer: ABC

Chapter 3 Test

1. There is no new content to write in the official account. Which part of the work was not done well?

A. Naming

B. Function introduction

C. Topic selection

D. Editing and typesetting

Correct answer: C

2. It doesn’t matter whether the title of the public account article is good or not. As long as the content is good, it can become a hit article.

Correct answer: X

3. What are the general characteristics of explosive articles?

A. Useful

B. Interesting

C. Effective

Correct answer: ABC

4. Poor editing and typesetting will seriously affect the user's reading experience.

Correct answer: ?

5. Articles pushed by official accounts will be fixed at a certain time, allowing users to develop the habit of reading fixed official account content at a fixed time.

Correct answer:?

Chapter 4 Test

1. Official accounts can use seed users to explore the core needs of typical users, and at the same time use seed users to Expand the dissemination and influence of public accounts.

Correct answer:?

2. Which method of increasing followers belongs to offline attracting new users?

A. Content increases fans

B. Moments fission and fans increase

C. Local push and traffic

D. Mutual push increases Pink

Correct answer: C

3. There are some physical stores with WeChat photo printers. As long as you follow the WeChat official account, you can print photos for free. This traffic diversion method is called:

A. WeChat wifi traffic diversion

B. Offline device traffic diversion

C. Local push traffic diversion

D. Offline activities to attract traffic

Correct answer: B

4. We can use various information channels such as Toutiao, 1:00 News, NetEase News, Zhihu, Weibo and other information channels to Drive traffic to public accounts.