What do you think is the creative principle of corporate propaganda film production?

The rapid development of the Internet has also promoted the further expansion of the film and television industry, and video marketing has become an indispensable online marketing tool for all industries. However, in the chaotic vision of network information, how to stand out is a problem that everyone needs to consider. Of course, as we all know, the current solution to this problem is creativity. Only good ideas can stand out, leave a profound impact on everyone and even spread widely. ① Pragmatic principle: No matter what type of corporate promotional film, the creativity is pragmatic, so don't exaggerate it and make it out of nothing. Principle of authenticity: the content of the promotional film should proceed from reality, seek truth from facts and be responsible to the audience. (3) Realistic principle: there is a gap between the idea and the actual implementation, and the copywriting script should be able to carry out the actual operation.

?