What major does advertising copy planning belong to?

Belongs to Chinese, news, media, advertising, etc. The key is to be creative, have ideas and take the initiative to find ways.

Advertising copy planning refers to the professional advertising company or enterprise planning department engaged in text work. Advertising copy planning also refers to a style, which is used to express a certain scheme or creativity. For example: advertising copywriting, advertising copywriting, film and television advertising scripts, newspaper advertisements, leaflets and other advertising corporate copywriting: corporate advertising videos, news propaganda, image propaganda and other general advertising copywriting are separated from advertising copywriting, but sometimes copywriting will also do news planning and other work, which will focus on different company situations.

First, the main work of copywriting planning of advertising companies is as follows:

1, responsible for writing creative words in the business plan;

2. Participate in internal business planning and creative meetings;

3. Be responsible for proofreading and signing the scheme, output text and finished design draft;

4. Responsible for the management of various business documents;

5. Cooperate with the improvement of communication scheme and communication theme, and be responsible for the creative expression and proofreading of communication theme in various communication means;

6. In the process of project [brand] service, cooperate with the advertising strategy and complete the creative expression of advertisements (movies, TV, print, radio and internet) with creative design according to the strategy;

7. Summarize the writing methods and working methods, and collect successful advertising cases;

8. Coordinate the work of relevant departments of the company and provide customers with the most perfect solution in the first time;

9, complete other work assigned by the leadership.