The Operation Mode of Sina and Sohu Websites

The main content of Sina and Sohu websites is news. Do a good job of content and attract more traffic! Converting traffic into RMB is the advertising profit model.

There are too many kinds of advertisements on Sina and Sohu websites.

1, media agent type: buying newspapers, magazines, television, internet, outdoor and other media resources, selling them and earning the difference.

2. Professional design creativity: earn design creativity fees.

3. Media development: establish outdoor advertising space, develop websites, start magazines and earn advertising fees from customers.

4. Advertising production types: purchasing equipment, recruiting professional operators, making outdoor billboards, LED display screens, etc.

5. Comprehensive advertising company.

6. Brand promotion, with its own independent design and creative team, integrating various media resources to provide customers with all-round promotion programs.

Extended data

20 12, 1 1, Sina's registered users have exceeded 400 million. As of the fourth quarter of 20 16, 12, 3/kloc-0, the revenue was $365,438+$030,000, a year-on-year increase of 22%; The net profit was $654.38+0.99 million, up 37% year-on-year.

Diluted earnings per share was $0.27, a year-on-year increase of 29%; For the whole year of 20 16 ending on February 3 1 6, the revenue was103.09 million USD, up by17% year-on-year; The net profit was $22,565,438+$00,000, and the diluted net income per share was $3,065,438+$0.

On April 13, 2000, Sina was successfully listed on NASDAQ. On August 3rd, 20 17, the list of "Top Internet Enterprises in China 100" was released, and Sina ranked sixth. 20 1 September 91,20 19 China top 500 service enterprises list was released in Jinan, and Sina ranked 302nd.