What are the marketing channels of new media? What is the specific method?

What new media marketing must do is WeChat official account and Weibo. Do it anyway, whether it is appropriate or not. In fact, sometimes it doesn't necessarily suit you. Therefore, it is most important to choose the channel that suits you. First, let's look at all the channels of new media marketing. The first camp, WeChat official account and Weibo, compared with WeChat, Weibo is more open, interactive and unlimited in number. The second camp, audio platform, video platform. New media marketing is not limited to the above content. Social platforms such as Post Bar, video platforms such as Blindscreen.com, Tik Tok and Flame Mountain, and communities such as Douban and Tianya all belong to the category of new media marketing channels.

I. search engine marketing

Search engine marketing (SEM) is a comprehensive and effective way to use search engines for online marketing and promotion. As one of the main marketing methods of new media marketing, it has a huge number of visiting users. Search engine marketing not only facilitates consumers to use search engines to obtain valuable information, but also enables enterprises to timely and accurately deliver various product and service information to target customers, tap more potential customers, and help enterprises achieve higher conversion rate. Search engine marketing can be roughly divided into four main search engine marketing modes: search engine login, search engine optimization (SEO), keyword advertising and bidding ranking.

Second, WeChat and Twitter.

Wechat has 650 million active users and a huge user base, attracting many gold diggers. On the WeChat platform, new media marketing tools and resources commonly used by enterprises are: WeChat public platform, WeChat personal number, WeChat group and WeChat advertising resources.

Brand activities, O2O offers

Wechat public platform:

1. Register the official WeChat account and get the official WeChat authentication as soon as possible.

2. Establish a knowledge base according to your own positioning.

By means of professional knowledge management, the information in a certain direction is integrated to build a convenient knowledge retrieval database. Knowledge can be combined with the latest social hotspots and become the value-added service content of target customers, thus improving the satisfaction of target customers.

3. Strengthen interaction, feel weekly, quiz and give small gifts.

4. Absorb members, customize privileges and carry out preferential activities.

5. Micro-websites can save traffic and open websites faster.

6. Micro-Mall, directly display merchants on WeChat and pay.

It uses its own data, search engines, advanced commercial accounts and third-party applications based on API data to generate revenue. Twitter also officially launched a new website advertising platform, allowing advertisers to pay for advertising information on Twitter search pages. In China, companies sensitive to Internet marketing set up an experimental field on Sina Weibo. Through viral marketing, they created brand effect and increased sales. Weibo twitter, a new media, allows enterprises to communicate with you through daily updates, or initiate topics of interest to you, and at the same time publish and publicize enterprise-related information such as enterprise news, products and culture, so as to achieve marketing purposes.

Three. Weibo

Some people think that the activity in Weibo has declined in the past two years. ; Many people around play WeChat, but they don't. I don't play Weibo much anymore. ; This is just an illusion. Weibo is different from WeChat, Weibo is social media and WeChat is social IM. Therefore, after the Wang incident, the tourist special line appeared in Weibo instead of WeChat. On the other hand, those who think that Weibo ignores the stratification of Internet in China and seepage velocity. According to Weibo Financial Report, since its listing, active users in Weibo have maintained a growth rate of over 30% for nine consecutive quarters. Weibo and WeChat have their own advantages and disadvantages. On the platform of Weibo, the new media marketing tools and resources commonly used by enterprises are: advertising resources of enterprises in Weibo and Weibo.

Four. Ask and answer. A (Zhihu, answer, Baidu question and answer; 360 questions and answers. answer

Zhihu, Fen-A, Baidu Q&A and 360 Q&A are commonly used Q&A platforms for new media marketing promotion. Baidu question and answer. A and 360 questions and answers; A has been used for a long time in network promotion. Although Zhihu and Powder A appeared late, they have great marketing potential.

Verb (abbreviation of verb) Encyclopedia (Baidu Encyclopedia, 360 Encyclopedia, Interactive Encyclopedia)

Common encyclopedia platforms for new media marketing promotion include Baidu Encyclopedia, 360 Encyclopedia and Interactive Encyclopedia. Encyclopedia platform is the old media in the new media, but its status in the rivers and lakes is still unshakable.

Live broadcast of intransitive verbs (Yingke, Zanthoxylum bungeanum, live broadcast)

The biggest feature of webcasting is intuition, instant interaction and strong sense of substitution. When webcasting is combined with internet finance, it will play an important role in information disclosure, user communication, publicity and customer acquisition.

The Big Market Point of New Media Marketing Channel ——AAA Education

Seven. Short video (Tik Tok, second shot, beautiful shot, volcanic fire, etc. )

Short video and small video content are experiencing unprecedented growth, but so far, the growth of short video and small video content has not reached its peak. According to relevant data, by 2020, 69% of Internet traffic will come from video consumption. Now many brands have started the strategic layout of video content, mainly including: brand introduction, brand promotion, product promotion, increasing user access, promoting user participation and business promotion.

Eight, SNS marketing

Advertisers are more skilled in the use of interactive media, have a clearer understanding of the characteristics of interactive media, and their ability to grasp interactive media is significantly enhanced than before. More and more advertisers show their recognition of SNS marketing, and the application of SNS marketing is gradually becoming normal. In mainstream social networking sites, many brand advertisers shine in them.

Nine. forum marketing

With the form of forum marketing being contacted by enterprises, many enterprises still have blind spots in understanding. I think it is through hype or posting more on the forum to promote products. In fact, for the long-term creation of corporate brands, online hype is not a long-term effective promotion method. Effective forum promotion lies in the degree of interaction between netizens: how many independent IDs participate in the discussion and how many netizens reprint their posts to other forums, which is the core value of forum marketing. That is, interaction is the core value of forum marketing. Marketingforum is a series of marketing activities carried out by using this new media, that is, enterprises use forums as network platforms to publish information about their products and services in the form of words, pictures, videos and sounds. So as to establish their own popularity and authority, let the target customers have a deeper understanding of the products and services of the enterprise, and finally achieve the marketing purpose of promoting the brand of the enterprise and deepening market awareness.

X. audio (Himalayan)

Compared with the over-developed open-screen (visual) advertising, the closed-screen feature of audio makes brand information reach users more effectively, which is the focus of audio marketing.

Another feature of audio is companionship. Compared with other media, such as video and text, audio has unique accompanying properties and does not need to occupy both eyes, so it can play the greatest role in various life scenes. The audio marketing methods of the platform are as follows:

1. Audio content advertisement: select audio programs to advertise in the target audience.

2. Create audio from the media: the brand directly enters the audio platform and creates its own audio from the media.

3. Planning and customizing special programs: According to brand characteristics and product characteristics, cooperate with specific anchors, and customize programs by setting fan privileges to accelerate marketing transformation.

XI. Self-media marketing (excluding WeChat public platform)

The self-media platforms here include: QQ public platform, UC self-media platform, simple book, headline number, Penguin media platform, Sohu public platform, 1, 100, Netease, Phoenix media platform and so on.

The uses of these self-media platforms are as follows:

1. Enhance brand awareness through wider exposure.

Some rely on their own ecosystems such as news clients or portals, and have a huge traffic base;

Some are the information sources of search engines, which can not only share the search traffic, but also be a new channel for brand public relations;

Some will recommend and display high-quality content, which can often bring considerable traffic exposure to self-media accounts and make it easier to cultivate a group of loyal fans on the platform.

2. Occupy a new position: Since the pattern of the media platform has changed, occupy the position in advance and don't miss the opportunity.