Technology or market demand? Conceit makes Blizzard's mobile game Smash a good hand.

Let's look at the market share of 20 19 games. According to statistics, the number of global mobile gamers of 2136 billion accounts for 60% of the whole game market with revenue of 49 billion dollars and net profit of169 billion dollars. Among them, China is the largest source of income, reaching US$ 654.38+0.8 billion, followed by US$ 9.9 billion and Japanese $6.5 billion.

Moreover, the annual growth rate of mobile games in the whole game market is 2.9%. It is estimated that by 2024, the number of players will exceed 654.38+07 billion, and its revenue will reach 56.6 billion US dollars.

After reading the above data, we can understand the purpose of those established game manufacturers entering the field of mobile games one after another. Call of Duty, Final Fantasy and The Elder Scrolls have all successfully developed mobile phone products. In hindsight, Blizzard also released the mobile version of "Diablo: Eternal Life" promotional CG on 20 18, just

Different from other established manufacturers, Blizzard's mobile game news has brought a decline in word of mouth. Players don't recognize immortality, and Blizzard's stock fell from 83.9 to 39.7 in less than two months after the carnival of 18.

The other side of the craftsman spirit is "conceit". Only by sticking to your own opinions, not changing the original standards with the market, and polishing the products with your heart, that is the craftsman spirit. Warcraft 3, StarCraft and World of Warcraft are undeniable excellent games, which can even be called masterpieces in the game industry, but their debut is the peak, and it becomes difficult to break through after the peak. Carve carefully and slowly produce fine products, but if you can't escape the rules and regulations you draw, you will appear to lack innovation and eventually fall behind the market and become a niche game. This is the inevitable product of the craftsman spirit.

This lack of innovation is manifested in "losing the sense of smell of the market under the craftsman spirit of Blizzard", and strict self-standards have become overbearing behavior.

What is the fiery prospect of DOTA? Blizzard couldn't have missed it at that time, but Blizzard thought DOTA was just a small map attached to WAR3' s powerful map editor under a custom framework. Even if the map can't hold more content, bugs are everywhere, which is one of the maps based on custom editors. DOTA was separated and expanded into one of the new games. Blizzard can't let go, it can only remain the same.

As a result, Yang Dao lost his fist and became a core development member of League of Legends. Icefrog went to V Club and created the Knife Tower 2.

League of Legends and Knife Tower 2 have risen one after another under the classification similar to Knife Tower, but Blizzard's DOTA is declining. Although Heroes of the Storm has just begun to cater to the market, Blizzard is still worthy of taking the road of LOL and Knife Tower 2, with the strategy of emphasizing teamwork as the core gameplay of Heroes of the Storm. Personal heroism can't be expressed, which makes Hero of the Storm a boutique game with everything good but no fun.

Blizzard's "conceit" can create super-high quality games, but it is not suitable for mass games. With the changes of the times, the competitiveness of the game market has increased, and Blizzard's "artisan spirit" has gradually made it lose its competitiveness. Later, several new works have become niche boutique games, and even World of Warcraft and Diablo have gradually lost their status.

Blizzard is obviously behind, but it wants to grab the cake to swim with. What comes to mind is the dark hand tour. However, blizzard still ruined the mobile game with its conceit of going deep into the bone marrow. Let's go back to the Blizzard Carnival in 18. Before the opening of the carnival, blizzard will release all kinds of wind, and players will see Diablo's new works at the carnival.

However, in the expectation of players, Blizzard launched Diablo: Eternal Life as the highlight of the whole carnival, and the scene was in an uproar. The publisher was surprised to send out a classic quotation, "Don't you have a mobile phone?" . Taking Diablo mobile games as the main dish is obviously not what Blizzard gamers want to see. You know, the players who can go to the carnival are all experienced players of Blizzard computer games, and hand tours are not considered. However, Blizzard put the Diablo mobile game in front of everyone, and the result can be imagined.

"Eternal Life" broke several records of Blizzard, the stock fell to 39.07, and the promotion of mobile games CG. After CG was released, the number of hits reached 30,000 on the first day and exceeded 50,000 on the second day. So far, the CG of Immortality has got 750,000 hits, which is unprecedented in Blizzard CG. We must know that the name of Blizzard's "movie studio" is not empty. Only the mobile game "Eternal Life" can make Blizzard's CG trampled by players for 750,000 times.

However, since the release of 18 "Immortality", there has been little news about Diablo mobile games, and the appointment for the first time of the national service in the carnival is also silent.

Is immortality really that unbearable? In fact, most of the players' dissatisfaction with Diablo Mobile Games comes from Blizzard's putting "Immortality" as the core content in the carnival without developing new works, which actually indirectly pits Diablo Mobile Games. Blizzard is not as good as other established manufacturers. For example, Call of Duty is a mobile version released in a "low-key" way with the support of new works of PC and game consoles.

Blizzard "pushed" DOTA by itself, spoiling the storm hero. Blizzard, which is famous for making "excellent products", so easily developed the Diablo mobile game in the form of "outsourcing", saying that it despised mobile games and appeared in the carnival as the protagonist. In fact, in the final analysis, Blizzard wants to catch up with the mobile game market as quickly as possible, develop dark mobile games with the help of Netease's mobile game team, and focus on promoting them at the carnival. This is undoubtedly the best and simplest method. After all, Netease has rich experience in mobile game development, and Blizzard is a new mobile game "Meng Xin". It's just that the result didn't meet Blizzard's expectations. Mobile games really can't be the main series of Blizzard game audiences.

With the two classic IP's "Warcraft" and "StarCraft", it's hard to believe that Blizzard will fall into decline. However, Blizzard has come to this stage and has to share a piece of the mobile game circle and contribute to the board of directors.

Blizzard, which is good at RTS and RPG games, is really a big challenge to get involved in the mobile game circle. The experience of building epic PC games in the past is difficult to apply to the current mobile game market, so it is understandable why Blizzard chose to "outsource" the production of Diablo mobile games. Whether it is the northern blizzard or the contemporary blizzard, it is an extremely conceited craftsman spirit. The game is carefully developed according to its own principles, and the final products are all excellent products with high standards. However, if you experience them carefully, you will find that they are all "nothing new", that is, the phenomenon of "everything is good, but it is not fun".

So, in what way will "Eternal Life", which Blizzard arrogantly thinks is the carnival finale, reappear? The key point is that immortality was "recalled" when it came down from the carnival stage. Blizzard once mentioned that "there are several mobile games including outsourcing and independent development", and this is the market! Moreover, Blizzard recently released recruitment information, among which one third of the 30 unpublished projects are related to mobile games, and the position of "test supervisor" also means that these mobile games projects have entered the post-test stage.

If the "fairy" transformed by blizzard is the current level of blizzard, there is basically no need to worry about the picture and sense of operation, and the position of "boutique mobile game" can be retained. But blizzard originated from the RPG style of PC and will definitely run through it. The super "liver" mobile game created under the "artisan spirit" will also be one of the immortal features, depending on how many "Netease elements" can be preserved. If it is a dark mobile game that is both "liver" and "kryptonite", Blizzard's mobile game will be banned again, and it can only be a niche emotional game.