Network channel of distribution channel

1, with brand and platform advantages.

From the offline point of view, many well-known brands such as McDonald's and Starbucks have attracted global users with their strong brand influence and good reputation, and franchisees are also eager to join. In the same way, if you want to get many distributors and franchisees in the network, you must also take advantage of brand advantages. Handu Yishe and Usa Yousha mentioned above are sought after by everyone because they have gained a certain popularity and reputation on the Internet. Therefore, first of all, we should take advantage of the platform advantages of the brand and online distribution system to form a good reputation, so as to make many dealers trust, become their solid backing, and let them follow you faithfully.

2. Promotion of brands and platforms

After the foundation of the brand and platform is built, the most important thing is promotion. After the promotion is done, there will be a lot of traffic and user sources. The premise of promotion is that the SME e-commerce website has optimized its own SEO, and the rest is vigorously promoted.

As far as network promotion is concerned, it can be divided into two ways: free promotion and paid promotion. Free promotion methods include: Weibo, SNS community, forum, soft text, question and answer platform, email, QQ group, etc. The effect varies from person to person, and the final results obtained by different methods in different industries are also different; Paid promotion methods include: competitive ranking, hard-wide, witkey, part-time recruitment, etc. Of course, many smart businesses are also looking for cooperation models. Many people work easily. Cooperation such as alliance can save promotion cost, time and effort. E-commerce is interdependent and * * * is progressive. This idea is worth learning.

3. Get rid of the shackles of traditional management.

Many traditional enterprises and offline brands have good performance and business acumen. It is also wise to enter e-commerce at a critical moment, and developing online distribution channels is also an expansion method. Online distribution, joining agents and all-round network layout can expand sales channels and increase sales scale in a short time, while getting rid of the shackles of traditional management. Whether it is capital, manpower, inventory or management, it can be integrated and utilized through the unique advantages of the network, saving a lot of energy and reducing a lot of pressure and difficulties. Especially for many small and medium-sized traditional enterprises, online distribution is a massive way for them to get rid of the shackles of traditional management.

4. The great potential of online distribution.

In 20 12, the number of netizens in China was close to 600 million, and the huge market and potential of Internet and e-commerce have amazed us. Therefore, if we want to gain our place in the future, we must vigorously develop e-commerce and online distribution. Make full use of offline advantages, combine network and offline resources, systematically integrate all channels, agents, distributors, brands, products, channels, supply chains and other aspects, and then do network-wide marketing and network-wide channels.