Why does the company use a WeChat official account? What is its significance?

In the mobile Internet era, everyone is a content producer and disseminator. The emergence of WeChat has completely changed people's social lifestyle. At the same time, the extended WeChat official account has also become a big stage for secondary marketing for most companies. Some people may ask why companies now need a WeChat public account? What is the significance of this? Today I will discuss it with you.

Why do companies today need a WeChat public account? But many companies don’t know what the WeChat public platform does? What can it bring? How to operate it?

WeChat public platform Platform is one of the core methods of precise online promotion and marketing for enterprises in the Internet era. Traditional enterprises and merchants use the WeChat new media platform to spread their products, culture, and activities to customers! There is a classic saying: content is marketing, and marketing is content. In the era of mobile Internet, from the perspective of readers, good articles and content are the main reasons that directly affect whether users will become your fans.

The most important thing is that this fan can talk. He will tell his friends through WeChat, and friends will tell their friends. This is a strong relationship that builds trust. Therefore, in the era of mobile Internet, content is very important. This brings us back to the topic: Why do companies need WeChat marketing and public account operations?

First of all, the emergence of public platforms means that users hope to obtain more professional and comprehensive information and opinions here, and only output Only high-quality content can meet user needs.

Secondly, the push model makes public account subscribers more valuable. After a large number of users have been managed, promoting activities, websites, content, and APPs are all very effective. However, it is precisely because of forced push that users have higher requirements for content quality. The content must be carefully planned, and the product placement must be well-produced.

Third, the voice information carrier is a particularly powerful information presentation function on WeChat. Voice messages in public accounts are more suitable for interaction, such as the radio mode, which is both friendly and direct, and can answer multiple questions. It can not only be used as a means of communication, but also shorten the distance with users

How to stand out in homogeneous competition

Choose a field, register a public account at will, and post something every day Chicken soup content, funny pictures, connotative jokes, etc. can easily increase hundreds or even thousands of followers every day. This is the period when WeChat marketing obtains the first batch of fan bonuses; the second batch of fan bonus period is through the successful experience of the first batch of self-media people Copying, coupled with the increasingly perfect WeChat platform, online event planning and long-term operations, has also gained many fans; now it is the third stage of WeChat operations. The traditional industry itself occupies huge offline traffic, using physical products to attract fans and attract users Converting fans into fans is the role of WeChat public accounts!

Homogenization competition is becoming increasingly fierce. How can we break through the difficulty of increasing fans?

First, apply for a public account. It takes about a week to apply for a WeChat public account, and the name of the public account is also protected accordingly, similar to applying for a domain name on the traditional Internet. This also proves one thing: in the era of mobile Internet, if you do it early and have your own platform, you will always have the upper hand.

Second, a novel and eye-catching title is like a stepping stone, directly affecting the number of clicks from users. No matter how good the content and story are, it is useless if there is no background and guidance from the title. Therefore, in the process of WeChat operation, the formulation of the title is a crucial link.

Third, professional layout and picture design cannot be ignored. The title and content determine the probability that users will share the push to social platforms. The layout and picture design directly affect whether users can read it. Good content also requires good layout, and good layout is also inseparable from the effect of pictures. Today, with the emphasis on fragmented reading, these are necessary factors related to user experience.

Finally, fan management and interaction. I have worked so hard in the past, but if I don’t do the last step well. That would be equivalent to wasting all previous efforts and all efforts would be in vain.

In addition to doing a good job in fan management every day, you must also maintain interaction with fans and analyze data, and make corresponding solutions based on fan behavior analysis.

Do the arguments brought by the editor help you with your doubts? In fact, the editor feels that companies operating WeChat public accounts are not just for publicity or marketing, but from a long-term perspective , with the help of WeChat’s huge user base, as long as the promotion methods are appropriate, the road to corporate brand building will be greatly shortened.