How to run a lighting shop?

Running business is mainly divided into two aspects, looking for customers and negotiating with customers. Therefore, how to run needs to be carried out around these two.

The ways to find customers are as follows:

1, Yellow Pages, there are many yellow pages in general companies, such as Shenzhen Yellow Pages. You can find the original target customer according to the above classification. Now there are many professional industry yellow pages in Shenzhen, such as home appliances yellow pages and toys yellow pages. Salespeople had better find such yellow pages to collect first-hand information. These yellow pages are generally available in large libraries. You can take a notebook and copy it there.

2. Browse job advertisements. Just like in Shenzhen, Shenzhen Special Zone Daily has a large number of job advertisements, and Southern Metropolis Daily has job advertisements every Monday. We can get the customers we want by looking at the job advertisements. You can also go to the nearby recruitment market. Generally, the recruitment market posts the name and type of work of the recruiting unit at the door every day. You can also analyze what he does through the type of work he recruits, so that you can find the target customer. There are also some large industrial areas nearby to visit. Now almost all factories are recruiting people, and they can also be found through the job advertisements at the door. Finally, you can go online and look at recruitment websites, such as Zhuo Bo Recruitment Network.

The advantages of finding customers from job advertisements are: first, you can find many new customers, because there are many new factories that he just opened or moved here. If you find him first, you will get there first. In addition, manufacturers who can generally recruit a large number of workers are doing well, and they are relatively confident in paying back money after successful business in the future.

3. Network search. We can find many customers through keyword search, such as entering the product name we are looking for in Baidu. You can also find customers through professional websites, such as Alibaba and HC. So we can find a list of many customers. And you can also find the boss's mobile phone number and boss's name.

4, often go to the streets to find customers, such as shopping malls, you can go to home appliance stores to see, they are all packaged, or record the names of brands and companies, just go back online to find them. You can also judge a customer's business situation through the product sales in the mall. This also reflects one of his economic strengths.

Personally, I think the best way to find customers is to develop customers through mutual introduction of social networks. We should pay attention to the era of resource sharing when doing business in the future. For example, some people make wires, some people make plugs and some people make resistors. We can be audio clients together. If resources can be shared and good customers can be introduced to each other, it is very easy and worry-free to enter a customer. And because customers look at each other, if customers have any trouble, everyone can guard against it, so the risk is much lower.

6. Another best method is that customers introduce customers, with the highest success rate. Form word-of-mouth marketing, and the efficiency of negotiation will be much faster.

When talking about customers, you should pay attention to the following points:

1. When chatting with customers, you don't need to talk too much about technology and theory, what you need is today's news, weather and other topics. Therefore, salespeople must read more books and magazines about economy and sales, especially daily newspapers, so as to understand the news and news events of the country and society, which is often the best topic, so that we will not be considered ignorant and knowledgeable when visiting customers.

2. About four hours in the evening. The success of an enterprise depends largely on how he spends those four hours in the evening. Never watch TV at night, or complain, go out to play, etc. Evening time is best spent sorting out information, analyzing customers, making plans, etc.