Is achette considered a first-tier domestic brand?

Doesn’t count.

ACHETTE is the subsidiary brand of French high-end women's shoe brand Arche in China. Since setting up brand counters in cities such as Beijing and Shanghai in 1999, ACHETTE has spread its footprints all over mainland China. Mainly first and second tier cities.

Achette, transliterated as "Yashi" in Chinese, was a women's shoe brand founded in France in 1968 by Pierre Robert HELAINE and his wife Andre HELAINE***. It is headquartered in the Renault Castle area of ??the Loire Valley in France. When they first meet Yashi shoes, many people will be attracted by their bright colors, full of personality, and emphasis on fashionable design. At the same time, it also conveys a free, free and peaceful lifestyle to people, which makes achette unique in the casual women's shoe industry. Because Achette’s main target group is urban white-collar women, the route it takes is also mid-range to high-end. Hachette products are priced from 1,000 to 2,000 yuan. Although they are not affordable, compared with some similar brands, the price/performance ratio is still quite high. At present, achette has opened offline stores in first- and second-tier cities in China, which not only facilitates purchase, but also makes many women's clothing more exciting and eye-catching.