Analysis of Kaishan Jiangyun Network

Ali is a senior management team, which was established at the end of 20 14, launched in March of 20 15, and pre-a1000 w.

The homogenization of e-commerce channels is serious. In this era of looking at faces, businesses pay more and more attention to store decoration and design. If they want to stand out among thousands of commodities, they must develop into brands and individualization, which brings such a profession: Taobao art designer.

In fact, these people are not doing very well with the title of designer. In fact, they are all labor-intensive service industries that seem to be tall, because most of the income is given to outsourcing companies and only about 30% of the income is extremely unreasonable. But at the same time, the market scale of the single-store decoration and design industry is as high as 654.38+000 billion yuan, so the talents of e-commerce designers are always in a scarce state.

Jiang Yun. Com is a free e-commerce designer recruitment and mobile office platform. The biggest highlight is that the monthly salary entrusted by the employer is paid to the designer, and the income of the designer will greatly exceed the average level of the existing market. Jiang Yun-based front-end products. Employers can interview and manage the salary of designers, and designers can work online. Jiang Yun's back-end products. Com is a mobile office system. Employers can interact with designers in real time through the platform, arrange work online, and realize a series of functions such as sign-in, leave, pause, complaint, resignation and dismissal. After that, an APP will be launched, and employers can remotely manage designers through mobile phones.

Based on the platform mission of making shop decoration more professional and simpler, Jiang Yun. Com matches designers of corresponding levels and categories according to the needs of employers. Designers can work anywhere, and employers can directly hire and manage designers online through the platform of managed salary.

Online full-time and mobile office will be more suitable for China's e-commerce environment. Before e-commerce 15 years, the channel middlemen of commodity circulation will be flattened by internet means, and the service middlemen will be eliminated by mobile internet means, after 15 years. Fast taxi, Beaver House, 58 Home and other applications are all doing similar things, but the biggest difference is that they are aimed at Class C consumers, while Yunjiang.com is facing Class B businesses. Class C products have a large number of users, intense money burning, low customer unit price and fragmented time. The product users of Class B merchants are slightly narrow but very accurate, and there is no need to burn money. The customer's unit price is extremely high (average 5000 yuan/month), and he uses full-time time and time, and the viscosity is extremely high, so he must be paid every month.

Jiang Yun's advantages. com:

1, security: real-name authentication, secured transaction.

All designers who settle in Yunjiang.com will pass the real-name certification, pass the category grade audit and pay the deposit before they can settle in. The deposit paid by the designer will be used to pay the employer in advance.

After the employer's interview is successful, the salary will be entrusted to the platform and the designer for one month. After the employer is satisfied, he will pay the salary to the designer to realize the secured transaction. Designers have a three-day probation period after joining the company online. During the three-day probation period, if they are not satisfied with the designer's work, the employer has no reason to dismiss the designer.

2. Specialty: Grade certification and category specialization.

Designers must take an online exam when they enter Yunjiang.com. The designer's level is confirmed by examination, and the corresponding level is marked. At present, Yunjiang.com is divided into five grades: expert, A, B, C and D. Jiang Yun. Com divides designers into 12 categories, and each designer can choose at most three categories that he is good at to take the exam. Only by passing the exam can you get the logo of the category you are good at. Design level standards, category standards and working standards formulated by Jiang Yun. Protect employers.

3, simple: intelligent matching, mobile management

Employers can comprehensively screen designers according to categories, recruitment budget, working years, gender and other conditions, and can also screen designers according to works.

Jiang Yun. Com provides a free mobile office system for employers. Employers can interact with designers in real time through the platform, arrange work online, and realize a series of functions such as probation, sign-in, leave, suspension, complaint and dismissal. In the future, they will use the APP to go online, and employers can manage designers through mobile phones.

4. Flexibility: off-season and peak season, employing people as needed.

All walks of life have low seasons, and e-commerce is more obvious. Small and medium-sized sellers can't recruit suitable talents due to geographical reasons, and they have to bear idle labor costs in the off-season of the industry. Jiang Yun. Com is committed to the balanced matching of talent resources of e-commerce designers, and employers can flexibly employ people as needed when their categories are in the off-season.

This is a very eye-catching project. Personally, anyone who improves the resource utilization rate and utilization efficiency of an industry must belong to a large enterprise. For example, Uber uses idle vehicle resources and Airbnb uses idle housing resources, which means that * * * enjoys the economy. After all, it is easy to use idle material resources, but it is more difficult to use intangible resources such as human resources.

Dig deep into the needs of freelancers we have delineated: in fact, most people's desire for freedom is nothing more than being able to avoid morning and evening peaks, punching in and out of work, and complicated interpersonal relationships within the company; You can avoid the national golden week to travel; You can rest for two months when you are tired during this time, and it will not affect your work and career. When we have talked enough about "poetry and distance", we should still pay attention to bread. Reflected in our previous research, we found that the need to have a "stable list" still firmly occupied the hearts of freelancers.

Freelancers with poor ability will set foot in the outsourcing system if they are unable to attract enough customers, but the traditional outsourcing industry is still a disguised exploitation. For those art designers, they still lost their freedom in the name of freedom. At the same time, for businesses, after experiencing poor quality outsourcing (such as Witkey website), they still have to recruit artists full-time.

Jiang Yun's cleverness. Com is to solve the fundamental interests of commercial artists;

For merchants,

For graphic designers,

Jiang Yun. The positioning of com is e-commerce designer recruitment and mobile office platform. He can coordinate the loose and close working relationship between merchants and designers to varying degrees. I work full-time online in the peak season, and everyone has a rest in the off-season. We have a good cooperation and will contact you next time, so this is a "cloud human resources matching" system.

In fact, Taobao itself has a "Taobao Job Search" platform, which is a platform for sellers to publish part-time and full-time operations, art design and customer service, but it is obviously not doing well. Many articles that should have content are linked to Taobao's home page. It seems that this business has not received enough attention.

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Be alert! High energy ahead! High energy ahead! High energy ahead!

Drawing lessons from us, we said that we should provide trust endorsement for freelancers and solve their stable income stability. I think it is difficult to achieve this goal without reconstructing a system. We don't face the B-end, and rely on low-frequency fragmentary C-end consumers to provide personalized services, which is difficult to solve the survival problem of freelancers. Just rely on the roster display, you can't believe the endorsement of providing a transaction link. We don't try our best to tap the needs of Party A, the uncle of the service industry, and package and show it to Party B, so we can only enjoy ourselves in the glass window of the deep courtyard.

Every personalized service can't jump out of the rules of the industry in essence. You sell ordinary jewelry and I sell personalized customized jewelry, which is just a means and gimmick forced by the competition in the same industry. It depends on the word of mouth in the circle and your own operation. When you become a brand, there will naturally be enough consumers to buy your account, which is another problem of brand operation. You are a photographer, and I am also a photographer, but I am a big V photographer on Douban, so you naturally queue up to chase me. The biggest feature of C-end consumers is conformity, shopping on Taobao and choosing the best-selling stores; Listen to the big V with the most fans in Weibo.

Through the operation, I gained attention and attention on a large enough social platform (Douban, Weibo, WeChat), so these so-called "personalized" services were born, and the big V people began to realize. We try to find these excellent freelancers, gather them together and show them. All we do is screen and show them. Put two question marks. First, are there enough audiences to buy their accounts? How sticky is it? Secondly, we do the work of screening and displaying. Are we a quality service push network? We have our own ecosystem, can we be our own big V?