Ye Long's Entrepreneurship

1One day in the summer of 1988, 16 like-minded intellectuals, including Ye Long, talked about starting a business. They discussed how to turn scientific research results into commodities. They decided to set up their own company, and Ye Long resigned and went to sea. They designed a good name for their company-Shida Computer Co., Ltd. Shida first chose a computer terminal with great potential as a breakthrough and became the largest computer terminal supplier in China. As the deputy general manager in charge of marketing, Ye Long led a group of people criss-crossing and fighting in the front line. At the beginning of 1993, Ye Long was still the general manager of Shida Computer Equipment Co., Ltd., with sales exceeding 100 million in one breath. People lament that Ye Long is not only a "sales warrior" but also a "sales expert". At the end of the year, Ye Long was elected as the new president, and Shida embarked on a new journey. As soon as Ye Long took office, he put forward the management goal of "sustainable management", implemented a brand-new management system, activated all links of Shida, and built a never-ending enterprise chariot. He believes that collective enterprise and team spirit can better reflect the leadership ability of enterprise presidents than any individualism, so Ye Long is called the president who is good at leading smart people. By the end of 1994, Ye Long's outstanding performance showed his leadership ability, and "holding a group to conquer the world" became a well-known experience of Shida. But Ye Long felt the heavy pressure. What should Shida people do if they want to become a big enterprise? Ye Long designed a "powerful alliance". He believes that Shida has advantages in management talents and management mechanism, while state-owned enterprises have shortcomings in mechanism and should complement each other. 1April, 1995, Shida and Fujian Computer External Equipment Factory joined forces, and the external equipment factory entered Shida Group in the form of joint-stock reform, and the largest R&D and manufacturing base of computer peripherals in China was born. Together, l+1>; 2 benefits, since then, Ye Long continued this kind of thinking and operation. He pondered how to operate capital to a greater extent and expand the scale, because whoever has a large scale will be competitive, and whoever has a large scale will have the right to speak in the market. 1996, "Shida Computer" was listed on the Shanghai Stock Exchange, which brought huge capital advantages to Shida, created conditions for Shida's large-scale mergers and acquisitions, and promoted Shida's standardized management and adjustment of business philosophy. After that, there is a lot to see in Shida. Starting from 1997, Shida started its "great development", started its extensive industrial expansion in an all-round way, and quickly developed into a group company with three major industries and four major projects, and entered the consumer electronics industries such as PC, software, VCD and DVD, becoming a leading high-tech industry in Fujian and a well-known domestic enterprise group. At the end of the year, the authoritative weekly Asia Finance published the list of 65,438+000 listed companies in Chinese mainland, among which Shida ranked 38th and China listed electronics companies ranked 22nd among the top 100 companies. In this year, Ye Long was selected as one of the top ten young people in the 8th China and won the honor of national special allowance expert.

By 1998, on the occasion of the tenth anniversary of the founding of Shida, Shida had developed from 16 employees in that year with a registered capital of 250,000 yuan to 1600 employees today. The total assets reached1600 million yuan, the net assets were more than 600 million yuan, and the asset value increased by more than 2000 times. For Ye Long, "from 16 to1600 million" is only the basis for the next development. The sales revenue target of 5438+0 in 2006 is 8 billion. Experts pointed out that the operation of Shida has become a new concept of China's shareholding system reform; The track of Shida indicates the general trend of enterprise reform in China.