What does AE of real estate advertising company need to do?

AE- Account Manager-Account Representative or Account Manager.

A person who accepts advertisers' businesses on behalf of an advertising company and is responsible for the overall implementation.

1, executing AE, rushing between design and planning copywriting, never leaving your mobile phone, guarding the manuscript and always opening your mouth.

If nothing else, this AE gives the whole project team a sense of security-"We can trust you when you do things", and at the same time, this feeling can also be brought to Party A, which greatly promotes the smooth delivery and collection.

2, strategic AE, generally the project team manager concurrently. Specifically, it is planning and copywriting. Like me now. At key time nodes and proposal nodes, responsible for the qualitative and strategic writing of new advertising tonality of the whole project team.

3. Generally, the implementation of AE is converted into strategic AE, because I will be familiar with the project after a long time, and I know Party A's preferences and the workload of internal staff very well, so I can often turn to "strategic AE without hands-on, just using words"-general copywriting is enough, and strategic cases that need professional points need planning and copywriting.

One of the core concerns of AE: income and money.

Because AE generally does not do specific creation, the treatment of AE in advertising companies is not high.

For example, my company, a well-known company with a relatively large scale in the west, has a basic salary of about 2000 after becoming a full member. If you do a project, the commission varies from 300 to 65,438+0,000 a month. Dude, besides how to do your share, you have to find a way to get rich.