Ding (Trusted Financial Quotient): Only those who have worked for many years know the hidden rules of starting a business.

Wen Ding Yan Hao-Kexin Assets, a trustworthy financial quotient.

First, entrepreneurship must be grounded and cannot be imagined at will.

I went to a physical examination recently, and everything else was ok, except that transaminase was a little high and I had mild fatty liver, which I knew for a long time. The high transaminase before starting a business was mainly because I was a fat man. However, after starting a business, the high transaminase is really not all about weight, so starting a business must bear some responsibility for it. I seem to have mentioned in the previous article that I have been starting a business since I went to college, trying to do one thing by forming a team. After reading a master's degree, the ultimate goal of starting a business is to make money to buy a house and a car, and then I really made money. When I was a master, I earned enough money to buy a Geely Emgrand with more than 80,000 yuan. When I was a doctor, I seemed to be the only one who bought a house and a car at school. I felt super good for a while, ha.

The main reason why starting a business is not as painful as studying, and you can still make money is that you have vaguely touched the main line of starting a business, and you have not taken detours and paid a lot of tuition fees. After I graduated from my doctor's degree, I decided to work for a few years In fact, I know very well that I went to work and achieved nothing. If I did it later, of course, I can't blame myself, ha. In addition, the money earned while working is really too little. At that time, although I was single, I had to pay the mortgage, rent, a car and chase girls from time to time, and I was often extremely poor. I didn't realize it at first, but I was seriously short of money for a while, but later I found that the core reason was that my work really didn't make money.

Starting a business after work, the biggest change is that it has evolved from the once extremely grounded Jianghu routine into a more Zhao Kuo logic, such as forming a team, raising funds, and raising funds. However, the ending is a chicken feather, which is terrible. I often have pain in my liver. The liver has no nervous system. Generally, I don't feel any lesions. When I feel it, it is usually in the late stage of cancer, but I often have pain in the liver area, not ordinary pain. The main thing is to pay wages and rent every day, and there is money everywhere, but the team doesn't make money, and it will last for hundreds of thousands every month.

Then that model really failed. Some partners ran away, and some partners tried to seize power, making chickens fly and dogs jump. I change my mind when I am poor, which makes me question whether that model is reasonable. Of course, once we realize that there is a problem, we must implement business restructuring and team adjustment, clean up all those partners who are in a bad mood and have ulterior motives, and rebuild a grounded entrepreneurial routine. Now think about it, if I couldn't play at that time, I saved my life by stopping the loss in time, otherwise I would really be cheated.

Second, the key to the success of entrepreneurship is the ability to create net cash flow in the early stage of entrepreneurship.

Management theory is flying all over the sky, but the most grounded management is definitely not the kind instilled in textbooks and videos, or even the kind that is counterproductive. The premise that all management theories can land is that the team has the ability to pay the partners and employees, and the mutiny caused by severance payment has been verified by history for thousands of years. It is only natural for brothers to come out for revolution, from receiving military pay to worshiping the king. If you want to continue to start a business, at least ensure that employees' wages are paid in full and on time. Under the guise of affection, brothers will make a revolution on an empty stomach, and the result will inevitably be a chicken feather. Especially in first-tier cities, opportunities and risks are greater.

The only reason why startups give up halfway is that the cash flow is broken and there is no money to play. De facto bankruptcy and death are normal elimination mechanisms. If you can't play, it means that there is something wrong with people or routines, either completely quit or start over. The only prerequisite for the success of starting a business is whether it can continuously create net cash flow, which is the bottom line that entrepreneurs need to try their best to ensure before starting a business, otherwise it will definitely be hooliganism. However, with the rising cost of living and housing prices, the threshold of starting a business is getting higher and higher, and it will face the dilemma of involution at any time, which means that the mortality rate of starting a business will be higher and higher.

Therefore, in order to reduce the death rate of entrepreneurship, we must ensure the ability to create net cash flow before starting a business, and net cash flow depends on increasing income and reducing expenditure, and there is no other way. In terms of open source, the founder needs to have the ability to create cash flow stably in the early stage of entrepreneurship, and must not be fooled by the media, and his entrepreneurial fate should be based on external equity financing. The reasons are as follows, namely

First of all, the probability of a team getting equity financing is extremely low. Equity investors preach the legend of entrepreneurs everywhere, more to attract entrepreneurs to move closer to them, but the probability of projects that are really finally recognized by equity investors is extremely low.

Secondly, many projects are difficult to justify, it is difficult to get the recognition of equity investors, it is a waste of time, and it is not worth the candle to miss the opportunity of upgrading.

Thirdly, when the team's right to speak is still weak, blindly introducing equity investment will inevitably disrupt the development steps and direction of enterprises. Once the equity investors enter, they will inevitably interfere with the management of the enterprise, but this may not be in line with the maximization of the basic interests of the enterprise.

Third, the best way to reduce the probability of failure is that the founder can form his own family.

My biggest mistake in starting a business in the past was naively thinking that all people could withstand the impact of difficulties. When the facts encounter difficulties, first of all, some partners want to back down and lose the chain at a critical moment. Before starting a business, I subconsciously thought that the key for many people to achieve nothing at their age was no chance, but after starting a business, I discovered that those who have achieved nothing in their lives have their inevitable logic of failure. Therefore, one of the hidden rules of starting a business is to use it with caution for those who have not achieved anything. The failure of such people has its fundamental reasons, and they can't bear the impact of difficulties on the road to entrepreneurship. Adversity quotient is extremely low, and the logic of doing things is also very chaotic. Success has a password and inertia. Those who fail will always fail, and those who succeed will always succeed. The probability of diaosi counterattack is much lower than the probability of successful continuation. There is no need to base their fate on someone who has never succeeded in his life.

The cost of living in first-tier cities far exceeds the affordability of too many people. In fact, many people are still struggling for a living every day and can't move at all. On the one hand, there is no way to start a business. Find a place to earn some money for the time being and leave at the first opportunity. The other is speculation, which only considers the income after the success of entrepreneurship and ignores the hardships of the road to entrepreneurship. Too poor people don't have much room for activities. They must make money every day, or they won't cook. However, in the early days of starting a business, many people often face hunger and cold, and their livelihood is unsustainable, so they are forced to quit halfway.

How despicable a person is, it can only be reflected when facing huge interests. In the past six months, I have fought two rounds of lawsuits with one of my former partners. Before leaving, this guy forged an illogical labor contract with his official seal, just in case. Logically, I have helped him many times, especially the first time I paid this guy to find a lady, so I naturally felt confident in front of him. But later, he walked for a year without finding a job, and his livelihood was difficult to maintain. He tried to extort some money from me through the arbitration center on the grounds of fabricated labor cooperation. He also spoke brazenly, which made me understand that he really couldn't live any longer and had to do it.

I didn't want much, just tens of thousands of dollars. There is no harm in giving it to him, but I always feel that I was robbed by my ex-brother in public. If I don't do something, I really feel like a sick cat. Of course, in the end, this guy was boiled by me. He got into trouble and fled in despair. However, we later reflected that we must not associate with people who are a little smart but have no bottom line and are super poor. The existence of such people is doomed to failure. Especially for such people, based on high hopes, letting them take charge of key areas will definitely die.

In traditional theory, entrepreneurship is based on team, but in fact, the initial stage of entrepreneurship is extremely fragile, and any small storm will make entrepreneurship fail. Therefore, it is rational not to expect too much from the team. Only nesting can attract the phoenix, and it is difficult to attract the phoenix without nesting. Small companies at the beginning of their business can't move at all, but they don't need to do much. If the founder wants to ensure the success of his business, he must form his own system and never give his fate to others. The risk of a team composed of many people will increase exponentially. In addition, the cost must be strictly controlled. If the cost control is not in place, the company's cash flow will be overdrawn instantly and it will face death.

Fourth, people with too many facts simply don't deserve to start a business, and entrepreneurs have natural skills.

Partners are not allowed to meet. Too many people are fake entrepreneurs. On the one hand, they really have nowhere to go to start a business. First, they will make do with it, bear fruit, fail, and then look for a job. In addition, even if too many people are willing to start a business, it is just wishful thinking, and its inherent nature simply does not meet the basic requirements of starting a business. In the process of starting a business, the only certainty is that the difficulties encountered will far exceed the initial idea, and the real test of a person's essence is not only the distribution of benefits when making money, but also the reaction when encountering difficulties.

It is human instinct to seek advantages and avoid disadvantages. Many people fantasize about ringing the bell, owning hundreds of millions of assets, marrying a white wife and stepping on the peak of their lives in the early days of their business. However, the road to entrepreneurship is doomed to constant nirvana and suffering. Once many people continue to encounter insurmountable difficulties, they will inevitably give up, and the essence of cowardice and cowardice will be revealed. The main reason why many teams fail to start businesses is that key personnel leave their jobs halfway, which leads to the break of business chain. Once the core team decides to quit, the probability of staying again is extremely low, especially for those who are extremely cowardly. They will subconsciously think that staying any longer is tainted and will inevitably lead to darkness.

A real entrepreneur must be a firm determination to start a business from the heart, and this will is hard to shake easily, even at the expense of self-destruction. Such people, in particular, should not only do things well, but also have the ability to do things well. They have ideas, routines, can die, cross the rubicon and are full of arrogance. After all, it is extremely difficult to take money from other people's pockets, and most people don't have the ability. In the process of starting a business, we must admit the differences between people. In fact, there are too many people suitable for work. In fact, they also accept jobs from the heart. It is doomed to be a tragedy for such people to start a business.

Must have the basic logic of business. "Profit-seeking" is the basic principle of doing things, creating value for customers, and customers pay for each other, but it needs continuous improvement and iteration to establish full mutual trust with customers. We should not only do high-profile things, but also be high-profile people, especially since the media era, the promotion cost is lower and the autonomy is stronger, while we are still insisting on the low-key thinking when working in the traditional way, and nothing is successful. Especially for those who are extremely sensitive to the negation, questioning and provocation of others, starting a business is a torment and the probability of success is extremely low. Even if everyone firmly believes that it can't be done, entrepreneurs can persist stubbornly and have a greater chance of success. The formation of this character needs to be based on the previous days and long-term tempering. Too many people are trapped in the curse of 199 law, which is difficult to break through and doomed to failure.

Verb (abbreviation of verb) conclusion

Entrepreneurship seems to be a national topic, and everyone can't hide it. Indeed, no enterprise will raise a person to death. However, to achieve one thing and take money from other people's pockets, we need to really create the value they need. Entrepreneurship in different fields requires different fees. Even if they have the ability to create value, what others can do may not be suitable for them, especially at a certain cost. The break of the capital chain has left many entrepreneurial projects with no room to move. Although external resources are important, they are not the most critical, and the ability to create net cash flow in the early stage of entrepreneurship is extremely critical.

In addition, in theory, many people need to cooperate with one thing, but when the team strength is weak, it is difficult to gather excellent partners, especially partners. If the team strength is weak, blindly compromise in order to do things well, and people who don't need it will have a great probability of bringing entrepreneurship into a place of eternal ruin. Therefore, choosing a partner directly determines the final outcome. At the beginning of starting a business, it is extremely fragile, and any adverse impact will bring disaster to the team, especially in the context of increasingly sound laws. If you are not careful, you will touch the legal red line, and it will not be worth the loss.

In the early stage, entrepreneurs must lower their business expectations, try to be small and sophisticated enterprises, strictly control costs, give full play to the functional diversification of founders, never recruit at will, and increase the company's cash flow overdraft. In particular, we should reuse the team, but we should also guard against the risk of business chain breakage caused by the sudden departure of core members. Many startups can't keep talented people because they are too weak to give them what they want. When you are weak, don't base your destiny on others, and don't even guard against others' destruction. Many companies died in this link. Therefore, it is very important for the founders to be self-contained and ensure that the stable operation of the company can be guaranteed if they leave anyone at the beginning of their business.

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