Tencent's various 3A Unreal 4 mobile games are similar to Need for Speed, Assassin's Creed and Civilization.

According to Gamelook, Tencent has recently set up a number of UE4 mobile game projects intensively, and began to actively recruit UE4 technical talents according to 3A standards, which changed the situation that UE4 mobile games mainly relied on cooperative companies for supply in the past. Sword refers to the 3A mobile game, which is Tencent's choice to conform to the boutique trend and also a part of its strategy to explore the global market.

Tencent Studio collectively recruited UE talents crazily. At present, three of tencent games's four major studios, Mei Tian, Photon, Rubik's Cube and Northern Lights, all own or disclose the UE4 mobile game project under research, and they are frantically recruiting UE talents. Mei Tian released a racing project developed by J 1 Studio, also developed by UE4, and positioned it as "AAA Realistic Racer Tour in the Great World", which is obviously different from the cartoon style of the famous QQ racing tour, and the painting style is more similar to IP such as Need for Speed, forza motorsport and so on.

A week ago, Mei Tian T 1 Studio also announced the recruitment of a 3A mobile game project with the slogan "International 3A Manufacturer's World Top IP". The picture is a typical white hooded assassin, which is undoubtedly reminiscent of Assassin's Creed's hand tour.

The Northern Lights turned its attention to SLG, positioned the poster as a "brand-new next-generation strategy mobile game" and showed a figure of Cleopatra, which is similar to the painting style of Civilization 6, but more realistic and obviously more appetizing for the global market.

There is no news from the Rubik's cube. I believe it is unlikely that there will be no movement, but it is not enough to be exposed. Basically, it can be concluded that Tencent attaches great importance to the launch of UE4 to develop 3A mobile games. Earlier, Tencent added UE4. At a media conference last year, Tencent revealed that the establishment cost of a single internal project is very high, even reaching hundreds of millions of yuan.

The sudden increase of project cost is a reasonable explanation. Besides high-quality products, UE4 with higher R&D cost is used more.

From acting as an agent for the next generation of games to developing 3A mobile games, this does not mean that Tencent is informed. In fact, as early as last July, shortly after the press conference, the "New Next Generation Strategy Mobile Games" of the Northern Lights "Golden Project Team" began to recruit. When it comes to using UE4 to do 3A, the most commercially valuable mobile game, Tencent is not in the forefront.

"3A is our goal, but it can't be achieved overnight," said Clark Yang and Yang Jiayang, producers of Blade of Rebirth, "so we should do it step by step". Even so, Tencent's ambition for 3A is obvious. On the external expansion line, in 2020, Tencent acquired and invested in a large number of companies and studios with 3A production experience. Including the production of platinum Studio of bayonetta, the development of Funcom of Conan the Exile, and the birth of Bohemian interaction between DayZ and armed assault, a series of developers of tactical competition.

The exploration of business and innovation, from the internal actions of stepping up project establishment and recruiting, mobile games are also regarded as an important breakthrough point of 3A by Tencent.

Although in 2020, China's game market was characterized as "returning to the period of rapid growth" by the official media Workers' Daily, in the past few years, driven by the tide of total control, high-quality products and volume distribution, it has already become a * * * knowledge to go global and open up incremental markets.

Ma Xiaoyi, senior vice president and head of the game business of Tencent Group, once said that tencent games's future income composition goal is "half at home and half overseas". In 20 19, overseas markets have accounted for 23% of tencent games's total business income.

In an earlier conversation on 20 17, Ma Xiaoyi actually explained to GameLook the reasons for promoting globalization: "The tastes of China players are getting closer and closer to those of global players." Therefore, games that are popular all over the world often mean popularity in China.

As we all know, China does not belong to the earth, which will gradually become a thing of the past in the game circle.

What many people may not have thought of is that innovation is another main reason to promote Tencent's overweight 3A.

In a survey of tencent games employees by Tencent Research Institute, 49.2% of tencent games employees think that China's games are not innovative enough, and 42.7% of tencent games employees think that the products they are currently responsible for are not innovative enough. Only 6% people think their products are very innovative.

This set of data reflects a common myth within Tencent. From the top to the bottom, everyone is eager for innovation, but at the same time they don't know where to start. Tencent is too good at playing business games. Will innovation go smoothly? This is the incentive for the birth of NExT Studio and the key for Tencent to actively explore 3A.

Conclusion In fact, judging from several UE4 mobile game projects announced by Tencent's major studios, its positioning and painting style have obviously changed compared with the products released by Tencent in the past, presenting an aesthetic style to users all over the world, which can be said to be more universal and compatible.

At the same time, Tencent has actually maintained a consistent attitude of not pursuing speed and pursuing quality, which means that Tencent has the confidence to come from behind. In the past, similar dramas, such as the glory of the king and Peace Elite, were constantly staged, and they all achieved greater success beyond the single product, that is, success in the category sense. Can Tencent catch up with UE4 and 3A mobile games today? Let's wait and see.