Specific responsibilities of new media operation director

The Director of New Media Operations is responsible for exploring the promotion mode and channels of WeChat WeChat official account, und

Specific responsibilities of new media operation director

The Director of New Media Operations is responsible for exploring the promotion mode and channels of WeChat WeChat official account, understanding user needs, collecting user feedback, and analyzing user behaviors and needs. The following is what I arranged.

Tisch

Responsibilities:

1, responsible for the personnel construction and daily management of the new media team and the daily operation of new media channels;

2. Use micro-Amoy, Weibo, Xiaohongshu, Tik Tok and other self-media platforms to promote drainage;

3. Combine the company's business, user needs, festivals, hot events, etc. , plan the activity plan, interact with fans, and create topics to attract target users;

4. Cooperate with the operation and make monthly, quarterly and annual plans for new media;

5. Enhance the activity and stickiness of fans, and promote user conversion and traffic realization.

Qualifications:

1, bachelor degree or above, major in media, news and marketing is preferred;

2. More than 3 years working experience in e-commerce clothing industry, at least 1 year team management experience;

3. Have a deep understanding and control ability of new media, and have certain experience in operation and promotion;

4. Strong learning ability, active thinking, strong communication and expression skills, and strong team leadership.

extreme

Responsibilities:

1, which is responsible for docking with relevant internal departments according to the requirements of different channels and completing the necessary preparations before and after the product goes online;

2, according to the product data performance, formulate and implement the promotion plan, complete the number of new users and retention indicators;

3. Plan and follow up all kinds of promotion activities, analyze data, evaluate the effect, and improve and correct in time;

4. According to the dynamic data of products, formulate optimized operation strategies with product managers and operation colleagues in time and implement them efficiently to ensure the effective achievement of core product indicators;

5. Based on the in-depth data analysis of the product, independently put forward the optimization scheme and implement it to enhance the product activity;

6. Collect market and channel information regularly, analyze relevant information, understand the changes of industries and channels, and promote natural new growth through increasing hackers.

Job requirements:

1, bachelor degree or above, computer, economic management and other related majors;

At least 2.5 years experience in Internet product promotion and operation, with strong resource integration ability;

3. Strong data analysis ability, able to independently complete the planning, implementation, evaluation and improvement of marketing activities;

4. Familiar with the mobile Internet industry, various mobile promotion platforms, software stores, forums, mobile phone manufacturers or distributors, IOS and Android platforms and App products, and have their own understanding of the promotion and operation of App;

5. Have a good sense of responsibility, strong cross-team cooperation and communication skills, strong learning ability, clear logic, sensitive to information, and excellent ability to analyze and solve problems;

6. Those who successfully bring a large number of users to APP and WeChat official accounts are preferred;

Tisso

Responsibilities:

1, able to independently plan and implement content planning and marketing in the direction of new media;

2. Responsible for the daily operation and maintenance of the company including Weibo, WeChat official account, Today's headline, Tik Tok and other self-media; Follow up the new products and functions of the new media platform, promote the operation, and formulate and implement the operation strategy;

3. Formulate and implement clear user interaction strategies, plan and implement related online and offline activities to enhance activity;

4. Statistically analyze operational data, understand user needs, continuously optimize operational strategies, and use professional operational data analysis tools to analyze fan social media operational indicators to improve operational efficiency and effectiveness.

5. Be responsible for formulating the content construction scheme of Internet self-media platform and new media platform, defining the positioning, objectives and development strategy of the company center and implementing it;

6. Manage the official WeChat account of the company, be responsible for user retention and fission, adjust the content construction of the media platform, and increase the number of fans;

7. Manage the company's traffic pool.

Qualifications:

1, bachelor degree or above, more than 5 years of new media related work;

2. Have a deep understanding and ability to control social media, products and user relationships;

3. Those who have new media resources such as WeChat marketing number, Weibo size, forums and video websites are preferred;

4. Have rich practical experience in the promotion of online and offline activities and understand the operation and promotion means of new media;

5. Understand the marketing strategy of WeChat platform, and those who have full experience of turning fans into customer members are preferred.

Article 4

Responsibilities:

1. Be responsible for the overall operation and construction of the new media platform, establish a new media network marketing model, manage the whole marketing case, and establish and enhance brand communication, awareness and value;

2. Formulate the content output strategy, plan and scheme on the new media platform, and carry out the planning, formulation or advertising scheme promotion activities of self-media publicity and promotion activities;

3. Organize the implementation plan, including external publicity, fan operation and promotion management, to achieve the promotion goal of product content on the new media platform;

4. Combine high-quality, high-spread content creation, enhance the activity and stickiness of paying attention to users, and promote user conversion and traffic realization;

5. Expand other effective new media platforms through promotion modes and channels, and assist other channels of the company in interactive marketing planning.

Requirements:

1. Bachelor degree or above, major in news, Chinese, advertising, marketing and other related fields is preferred;

2. Creative, with many years of experience in copywriting planning, excellent strategic thinking, and communication and proposal skills;

3. Master the creative essence of digital creativity and content creativity, have their own unique creative experience and methods, be good at whimsy and be executable;

4. Experience in editing traditional media/new media is preferred;

More than 5.3 years team management experience.

chapter five

Responsibilities:

1. According to the marketing direction of the company's brand, formulate new media marketing strategies and coordinate the development, media resource expansion, operation and management of new media platform projects;

2. Cooperate with the marketing department to formulate targeted marketing strategies for different products and different new media platforms, aiming at increasing the sales of the company's products;

3. Rich production resources of new media content, and flexible operation of various marketing methods;

4. Formulation and implementation arrangement of content marketing implementation plan, topic selection and scheduling;

5. Regularly analyze the marketing effect of new media, form a report, and constantly adjust according to the results to form an optimal strategy;

6. Distribute the content generated by the external communication company, make statistical analysis on the data, and adjust the communication strategy;

7. Complete other tasks assigned by superiors.

Requirements:

1. Bachelor degree or above, more than 3 years working experience in online media, more than 2 years working experience in marketing, working experience in MCN organization is preferred;

2. Familiar with the creative planning and internal operation of social and mobile Internet media;

3. Have the ability to plan, organize and execute activities independently.

4. Proficient in using various mito tools, micro-video editing and H5 page editing software, familiar with the implementation process of word-of-mouth marketing and proficient in PPT.

5. Have solid writing skills, creative planning ability, and planning and implementation ability of new media communication activities;

6. Have a high sense of responsibility, strong teamwork ability, willing to accept new things, strong learning ability and strong pressure resistance.