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How to solve the problem that Baidu's bidding promotion cost is getting higher and higher?
1 platform customer service management: there are many industries and accounts managed by platform customer service every day, so it is difficult to refine the operating accounts, and the overall account effect is not obviously improved.
2. Run your own account: Bidding promotion is a professional activity, and there are specialties in the industry. If you want to manage the bidding promotion account of each platform, you need to spend a lot of time and energy to study, which seriously affects other work.
3. Hire bidding specialists: The technical level of sem specialists in the market is uneven. It is difficult to retain talents for a long time by recruiting a good tender specialist with high salary.
4 Operation of account opening company: Account opening agency is quite different from professional bidding agency. The account opening agency evaluates the account opening performance, not the effect of bidding custody, and the focus and mind of the account opening personnel are not on optimizing the account effect.
What problems may exist in your bidding promotion at present?
The basic settings are not perfect: a large number of keywords are repeated, the landing page is not targeted, the equipment construction plan is not divided, the business shielding is not set, the text is not denied in real time, and the delivery strategy is unreasonable.
The optimization of bidding promotion account is not in place and the cost remains high.
The back-end conversion sales are not in place, and the conversion rate cannot go up.
Strategy analysis and implementation, focusing on SEM outsourcing, bidding host Wei Dashuai, 8 years of professional Baidu bidding promotion and operation.
Committed to reducing the cost of enterprise bidding promotion and improving the input-output ratio!
Quickly optimize the bidding account to help improve the marketing effect.
Accurate flow: improve the accuracy of account placement through sem optimization, reduce invalid consumption and save budget.
Reduce cost: improve the delivery situation at this stage through sem optimization and reduce the effective customer acquisition cost.
Improve output: improve the input-output ratio of online advertising through sem optimization, and increase corporate profits.
Improve the conversion rate: improve the advertising conversion rate through sem optimization, and accurately convert customers as much as possible.
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