What is the main job of a Baidu platform promotion specialist? What is the work content?

Some people don’t know much about the work content of Baidu bidding promotion personnel. Below I will briefly talk about the work that Baidu bidding personnel must do every day. Of course, the work is far more than what I say below, but These are the most basic work contents.

Check whether the website promoted by Baidu can be opened normally and how fast it is.

Check the search terms report for the previous day to see if there are any invalid search terms. If there are invalid keywords, they must be removed.

Statistics on the account report of the previous day. All bidders have statistical reports and make statistics based on their own data.

You can find good new words through Internet users’ search terms and add them to your account. For words that have a lot of clicks and don’t convert well, slightly lower the price.

To optimize account quality and keyword quality, you can start from the creative aspect and add creative ideas that match the keywords.