What are the successful cases of online marketing?

Case Name: Alipay koi fish Marketing

Time: 20 18 10 month.

Introduction: Alipay launched a lucky draw in Weibo, and won a global free gift package, including gifts from hundreds of merchants at home and abroad.

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Because of the high gold content of the activity prize, only one person was chosen, and it happened to be chosen during the National Day holiday. In addition, major cooperative businesses have also come to promote themselves. The total * * * caused more than 3 million netizens to forward it and gained more than 200 million exposures.

Alipay's marketing in koi fish, combined with its own brand influence, is now in full swing to forward the stem of koi fish, combined with the major businesses to create gimmicks, which is itself a very clever low-cost marketing plan, and finally brought millions of communication effects.

Pinduoduo

Case Name: Pinduoduo Bargaining Marketing

Introduction: Users share goods from Pinduoduo and bargain with friends. When products are bargained to 0 yuan, users can get products for free.

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This fission can not only promote high sharing rate, but also realize high conversion. On the surface, 0 yuan bargains and businesses lose money, but in fact, it is very difficult to bargain for free. Often, businesses and parties have gained high exposure and gained a large number of sinking users.

Three Squirrels

Case Name: Three Squirrels Customer Service Marketing

Introduction: The three squirrels were first famous not for nuts, but for selling lovely services. The customer service of the three squirrels is different from the "pro" culture of Taobao. They affectionately call customers "masters". Based on the user experience, the three squirrels also divided the pre-sales customer service into a small fresh art group and a fanatic group.

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These marketing methods aimed at the target consumer groups have greatly satisfied the customer's consumption experience. In addition, they also strengthen the brand image, so that customers will think of three squirrels as soon as they hear the word "owner".