How to guide customer demand

To guide customers' needs, we must understand customers, do not blindly recommend products, and do not cling to them.

1 First of all, you should know your customers, and know whether your customers are rational or emotional. Emotional customers are easy to communicate with, as long as there are no basic problems in feelings.

So it is obviously ineffective to treat rational customers with emotional cards. If you want them to buy it, don't be timid and speak up. As long as you introduce the advantages of your products with concrete confidence, they will buy them without your guidance.

2. The second thing is to know whether the customer's demand is just needed. If you have to buy it, do you still need your guidance? They just came to buy it. On the contrary, if the customer wavers, you can directly compare the market demand with the income obtained by other customers after purchasing, and dispel his doubts.

3. Guiding customers is not a blindly recommended product. It depends on the customer's reaction. If you don't dislike confident introduction, if the customer is obviously bored, change the topic quickly. Even if it doesn't work out this time, he's still your client. It is also a kind of wealth to leave room for everything. Grasp these potential customers.

4. Don't hold back. Some communities seem to be "serious", but in the sense of community, "serious" is not a good thing. High above the operating attitude and selfless community image, it is easy to make users daunting, thus pulling the distance between the community and users infinitely far. After a long time, users naturally have no emotional dependence when they mention this community.

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Ways to explore customer needs:

1, learn to listen, don't guess there by yourself, the most direct thing is to learn to listen and solve customers' needs in a targeted manner, saving time and effort.

2. Learn more. If the customer is unwilling to take the initiative, then we have to know more about it, such as the customer's occupation, age, gender, preferences and so on. Then make an informed guess.

3. Dig by asking in-depth questions. If you don't have enough information, dig deep into customers according to common needs, such as products, services, experiences, relationships, value-added, etc.