How does 360 make money?

First of all, there is a charge for browser website navigation, recommended software, and advertisements. According to iResearch statistics, 360 Security Guard is the security software with the largest number of users in China. As of September 2010, 360 Security Guard covers nearly 76% of Internet users, with more than 286 million users; 360 Antivirus has become the number one in the anti-virus industry only 3 months after its official release, with current coverage of 59.3% of Internet users, and more than 286 million users. 220 million; 360 Secure Browser’s Internet user coverage exceeds 46%, and the number of users exceeds 175 million, making it the largest browser after Microsoft IE. In the field of mobile Internet, 360 Mobile Guard was officially released in November 2009. It was well received by the majority of mobile phone users upon its release. According to iResearch statistics, as of November 2010, 360 Mobile Guard's Chinese market share reached 55.6%, ranking first in the field of mobile phone security. 360 attempts to occupy clients with security software, build popularity and loyalty, and use this to promote value-added services and other profitable services such as browsers and games. However, it also needs to deal with many factors such as customer stickiness that is not as good as QQ's and a fiercely competitive industry environment. restrictions; it is predicted that 360 will set up a subsidiary to specialize in operations or operate games jointly with game companies. 360 will recruit heavily in the application field to expand its services and enhance its viscosity; Rising will be dying under the impact of the new model. And if there is no breakthrough in the capital market within one year, it will face the fate of being completely eliminated; 360 Antivirus and 360 Security Guard will eventually become two-in-one, becoming the world-dominating 360 security suite; 360 website will be significantly revised

1. Decryption of 360 profit model

Zhou Hongyi’s idea of ??operating the Internet is very simple and obvious. He just wants to win over huge customers and then obtain profits through other services. In the 3721 era, although the 3721 toolbar There are rogue behaviors, but its practicality and achievements in promoting Chinese Internet access cannot be denied. There are many rogue software, but he is the only one who can make it big and is only one step away from being listed. The point is definitely not because he is more rogue.

360 currently attracts a large number of users through 360 Security Guard. In the battle against rogue software and Trojan horses, 360’s outstanding performance puts traditional anti-virus manufacturers to shame, and also establishes 360’s reputation and loyalty among users. After three years, the use of 360 is likely to become a habit among netizens, just like Baidu has quietly occupied most of our time in work and life.

360 currently uses free services to promote profitable services through the brand and loyalty established by 360 Security Guard. The most typical ones are 360 ??browsers and games. The idea of ????operating 360 browsers is better than other The browser is much more sophisticated, but will regard it as a tool for promotion. This is much more sophisticated. The browser's search revenue is the most basic, but on this basis it promotes services such as games and 360 Pocket, such as bullets. The number of users of Dantang is estimated to be close to 300,000. Most of them are estimated to be accessed through the 360 ??browser. There are also other games such as Business Tycoon. It is true that users will not be charged a penny, but those who play these games will receive part of the income. QQ has spent so many years promoting QQ browser, which is not as good as 360's promotion for one year. It has now become the third largest browser after IE and Aoyou, which shows the power of 360 Security Guard's promotion platform.

Mr. Zhou Hongyi said that value-added services should be promoted. In fact, value-added services are not only a way to obtain income, but also a very important way to increase user stickiness. For example, the launch of secure storage provides free users with some secure storage services. In this way, when your users use your service, it is no longer just a Trojan horse. The intersection of various services will greatly increase user stickiness.

In short, although 360 developed like this accidentally and naturally, its path is already clear. We don’t need to worry about whether its income is enough to support it. Through free security guards and anti-virus, it can promote it A money-making service, this is their idea, not a simple advertisement.

2. 360 must work harder

360 has achieved great success, especially in terms of user reputation, but currently it also has several major obstacles that need to be improved as soon as possible, otherwise it may end up with many Desktop software is the same, its rise and fall are also sudden.

1. The improvement of the functions of traditional anti-virus manufacturers may eliminate the living space of 360 Security Guard

The reason why 360 took advantage of the situation was mainly due to the rogue software and Trojans at that time. Traditional anti-virus The manufacturers did not dare to offend or hinted at each other, and did not pay attention to it. Users found that the free 360 ??could solve their problems that the paid software could not solve, and they felt so happy.

But now anti-virus manufacturers have greatly strengthened their efforts in Trojan killing, and 360 still has many shortcomings in active defense and self-protection. It is okay as a passive killing tool, but it is not enough to act alone, so 360 We are also forced to launch 360 Antivirus in order to form a unified and complete front. Otherwise, a small tool will either be crowded out by traditional antivirus manufacturers or eliminated by QQ. Therefore, 360 Antivirus has currently made up for many shortcomings and bought 360 a lot of time to improve its own technology.

2. In the journey of huge users charging for value-added services, low viscosity is a fatal link

There is no doubt that the viscosity of qq is high, and it is easy to promote games, websites, etc., 360 Although Security Guard has a growing reputation, its viscosity is still difficult to compare with QQ. Moreover, security software is a professional software in our minds, and we cannot add too much entertainment content, otherwise users will not believe in your professional abilities. , which restricts your purchase of value-added services, especially the entertainment content value-added services that are the easiest to make money. Although value-added services in the security field seem to be a matter of course, it remains to be seen whether other anti-virus manufacturers will disrupt the situation. It’s hard to judge. If a user uses 360 Security Guard + Kingsoft Internet Security at the same time, and you have a safe storage, and Kingsoft Internet Security also has one, and it’s free, you will be in trouble.