How do small and medium-sized enterprises accelerate digital transformation?

In fact, for various types of enterprises, "internal work" and "external work" are nothing more than two lines: first, we must sort out our own needs internally and make clear the current market supply situation, so as to formulate a digital plan including objectives, means and specific implementation time. Second, we should make good use of external resources, find suitable suppliers and service providers, and evaluate the matching degree between products and demand, product performance and manufacturers' continuous service ability.

The digital construction of small and micro enterprises is different from that of large enterprises in two aspects. In terms of internal strength, that is, combing internal demand and clarifying market supply, the difficulty for small and micro enterprises, especially those with insufficient digital experience, lies in their insufficient understanding of optional products and services. Look at the marketing and trading links closest to money first. With the development of small and micro enterprises, their business types are constantly enriched, the number of businesses is increasing and the number of orders is increasing. Order management and sales management software can effectively help small and micro enterprises reduce management costs, shorten sales cycle and improve customer retention rate.

Many people think that small and micro enterprises don't need internal digitalization: a roar is communication and cooperation, and an HR can screen 100 resumes. Just remind the boss to approve. But in fact, the problems of management and communication will not disappear because the company is small. Take the personnel link as an example. The more start-ups, the greater the turnover rate, the less clear the division of responsibilities among departments, the less perfect the management system and the more difficult the recruitment. At this time, digital tools can effectively improve efficiency and reduce costs. For example, how many employees does a convenience store need to hire? Assuming that the workload is only 65,438+00 person/day, if the store employs 65,438+065,438+0 person/day according to experience, the labor cost will increase by 365 * 65,438+00% for no reason within one year; If the intelligent scheduling system is used to accurately arrange the number of employees and working hours according to the workload, this problem will not occur. Finally, look at the digital means that may be used to develop new business, such as online stores and webcasts. In fact, at present, the digital needs of small and micro enterprises at all levels can find corresponding solutions in the market.

This is the next step-the choice of external procurement. In this link, a problem encountered by many small and micro enterprises is that third-party software and hardware manufacturers are more inclined to serve large enterprises and do not pay attention to small and micro enterprises that make less money. Even manufacturers who are willing to do business with small and micro enterprises may have weak follow-up services, resulting in small and micro enterprises buying products but not being able to use them smoothly and well. Therefore, when small and micro enterprises choose suppliers of high-end IT equipment and complex systems that must be outsourced, they should not only look at the cost performance of the products and services themselves, but also pay attention to the supporting service capabilities of the suppliers-overall consulting planning and continuous operation and maintenance support. The reason why many small and micro enterprises are "discouraged" from digital construction is the lack of professionals within the company. They don't know when to buy, what to buy, how to deploy, and what to do if something goes wrong. For them, buying services is as important as buying products, and they are particularly eager for external consultation and operation and maintenance support. In order to better adapt to the characteristics of IT market of small and micro enterprises, many manufacturers pay more and more attention to the construction of their own service capabilities.

Therefore, only by solving the new demand and promoting product iteration can customers renew their contracts and increase their purchases, so as to level the cost of obtaining customers and make money. Internal and external skills are cultivated together, so that the digital construction of small and micro enterprises can avoid pits and risks and be smooth sailing.