Annual Work Summary Five Articles on Clothing Sales

Annual work summary five articles about clothing sales time flies, and it's the end of the year. Looking back on the coming year, I have experienced a lot and learned a lot. First of all, I would like to thank the leaders of the company and my colleagues in the store for their help and support in this year, so that I can better base myself on my work, and then give full play to my own advantages and constantly sum up and improve my quality.

Although I repeat the monotonous work every day, I learned how to maintain the company's image when it is damaged, how to communicate when it is misunderstood by customers, and how to find out the reasons and make improvements when the sales in the store are not good. Through this year's work, especially since the manager took a vacation in 1 1 and asked me to act as the manager, I have more clearly realized that the most important thing to do a good job in store sales is that employees know their own product knowledge, have a good service attitude and have the enthusiasm of colleagues in the store. I hope to create better sales performance for the company through the guidance of company leaders and the efforts of colleagues in the future.

This year's work is summarized as follows:

First, the customer:

I divide the customers who enter the store into two categories:

The first kind of customers, purpose-oriented guests: shopping in the mall has the purpose of shopping and has clear needs or ideas. They may come straight to the point or ask about their favorite clothes, or they may be semi-certain guests. They want to buy a shirt or coat, but they don't know what they want to buy.

The second kind of customers, wandering customers: There are too many wandering customers in the shopping mall now. Some of them just pass the time, some are in a bad mood, and go to a dazzling array of shopping malls for fun. A loitering customer doesn't necessarily mean that she won't shop. When she meets her favorite and happy goods, she will not hesitate to start. At present, the vast majority of customers in shopping malls are wandering customers, and the treatment of wandering customers and purposeful customer reception cannot be exactly the same. Wandering customers need space and time to appreciate our beautifully designed displays and goods after entering the store. The most taboo thing to receive is to receive it immediately, and 80% of the time you get the answer: I'm just looking. Obviously, such reception service is problematic. Wandering customers should look for shopping opportunities when they enter the store, give them an appropriate space and time to enjoy our products and display after welcoming guests, and then enter the reception and introduction work.

Second, the work:

1, according to the requirements of the company's leaders, do a good job in store display and new product display, and arrange staff for the company's promotional activities to better promote sales.

2. Collect the latest promotional activities and style changes of competitors regularly and timely, and report them to the company headquarters at the first time.

3. Do a good job in sorting out and tracking the basic information of members, maintain old customers, keep in constant contact with them, understand the latest trends of customers' demand for products, and reflect the latest styles of the company and the latest preferential information in the store to the members and old customers in the store in time.

4, reasonable order to ensure hot-selling and promotional products inventory, to ensure that the goods at any time.

Third, sales skills:

In addition to showing and explaining clothes to customers, shop assistants should also recommend clothes to customers to arouse their interest in buying. The following methods can be used to recommend clothes:

1. Be confident when recommending clothes to customers. When recommending clothes to customers, salespeople must have confidence in themselves, so that customers will have trust in clothes.

2, suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual objective conditions of customers.

3. Use gestures to recommend to customers.

4, with the characteristics of goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes.

5. Focus the topic on commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time.

6, accurately say the advantages of all kinds of clothing. When explaining and recommending clothes to customers, we should compare the differences of various clothes and accurately tell the advantages of various clothes.

Secondly, we should pay attention to the skills of key sales, that is, we should be targeted, fit in with the design, function, quality, price and other factors of clothing, and really make the customer's psychology transition from "comparison" to "belief", and finally sell successfully. It is a very important link in sales to make customers have the belief of buying in a very short time. Key sales have the following principles:

1, starting from 4W. Making suggestions on when to wear, where to wear, who to wear, why to wear, etc., is conducive to sales success.

2. The main points should be brief. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The most important characteristics of clothing products should be stated first, and then spread out layer by layer if you have time.

3. Specific performance. According to the customer's situation, improvise, don't be stereotyped, just say "this dress is good" and "this dress suits you best" and other simplified and generalized marketing languages. Change the way of speaking according to the sales target. Do you want to introduce different customers?

With the content, let's show it to everyone.

4. Sales staff should know the fashion trend, understand the pioneers of fashion, and explain to customers that clothing conforms to the fashion trend.

Fourth, geographical location:

Our Wanda store is relatively geographically located, and there are no more business districts around it. There are no other shopping spots except the newly opened No.5 apron shopping plaza at the beginning of this year. The shopping characteristics of these two places are based on the passenger flow brought by holidays such as Saturday and Sunday, or more on the passenger flow driven by Wanda's square activities.

It is because our store accounts for a key proportion because of geographical and passenger flow factors, so it is very important to do a good job in holiday promotion. As a store manager, you must know what the best-selling money in your store is and where the most eye-catching promotion place is, and timely display can better improve sales. We can do different stages according to the level of passenger flow, and the display ideas adopted in different periods should be different. For example, when there are few passengers from Monday to Thursday, the best-selling models should be displayed on the most expensive shelves. For example, from Friday to Sunday, when the passenger flow is high, different combinations of best-selling models and slow-selling models should be adopted to achieve the scene of blooming all around. In addition, the most popular display idea at this stage is color matching, but in the process of color matching, we must pay attention to the overall layout, the display of the smallest display unit, and then the overall combination layout.

The above is my work summary and experience in the past year. There are still many problems and shortcomings in the work, and the working methods and skills need leadership to learn and guide. My future efforts:

First, earnestly implement the post responsibilities and earnestly perform their duties: do everything possible to complete the regional sales tasks; Strive to fulfill the sales requirements; Actively and extensively collect market information and report it in time; Strictly abide by the rules and regulations; Have a high degree of professionalism and a high sense of ownership; Complete other work.

Second, clear tasks, proactive: actively understand the standards and requirements reached, strive to complete ahead of time within the required time limit, and actively consider and supplement on the other hand.

Third, try to manage a harmonious relationship with colleagues, learn from leaders seriously, be kind to every colleague, and do a good job in your career development in the store. At the same time, carefully plan, learn knowledge, improve sales skills, improve their theoretical product knowledge with practical work, and strive to continuously improve their comprehensive quality.

Thank the company for the opportunity and trust, I will be proactive and full of enthusiasm. Work with a more positive attitude.

Annual Work Summary Clothing Sales Since the beginning of this year, clothing shopping malls have been working closely around the various task indicators issued by commercial buildings, and have made remarkable achievements in strengthening management, strengthening awareness and carrying out activities, which has made great contributions to the sustained and rapid development of commercial buildings.

Since its opening in 20xx, the clothing store has made three large-scale commercial layout adjustments under the premise of development, which has improved the brand structure of clothing and rationally utilized the benefits ... Only in this way can the store develop rapidly and stably.

This year, our shopping mall closely revolves around the overall deployment of the shopping mall and the 20xx annual work plan. The leading group of shopping malls went out to investigate and study, repeatedly scrutinized the upgrade plan and implementation details, learned advanced business concepts, and made rational use of efficiency, which achieved remarkable results. What is particularly worthy of recognition is that in this year's upgrade, we have taken a series of powerful measures, such as expanding business area, upgrading brands, adjusting product positioning, transforming storefronts, and strengthening management. All the staff worked together as one and achieved certain economic and social benefits. Not only improved the corporate image, but also the sales performance continued to climb.

Looking back on the work in 20xx years, we can summarize as follows:

First, to adapt to the upgrading of market demand, the overall business layout is adjusted reasonably, the brand structure is maturing day by day, and the business performance is gratifying.

The clothing store planned 44 million tasks for the whole year, which was actually completed 1 10,000 yuan; The gross profit plan was 3.3 million yuan, which was actually completed 1 10,000 yuan.

This year, new product fees, advertising fees, decoration management fees and other income were collected, and the accumulated net profit was more than 70,000 yuan. In order to achieve good business performance, we have taken the following measures:

1, keep up with all kinds of large-scale promotional activities in the commercial building, and don't miss any sales opportunities.

According to the overall arrangement of the shopping mall, in many large-scale promotional activities, our shopping mall can actively cooperate with the theme of the event to promote sales with activities and festivals. During the anniversary, group celebration, golden week and other important promotion periods. , has achieved good sales performance and economic benefits, the highest daily sales exceeded one million. In cooperation with the activities of the commercial building, we have done a lot of preparatory work, actively contacted manufacturers to supply, increased marketable varieties, flexibly promoted sales, guaranteed bottom deduction points and strived for a win-win situation.

2. Expand the business area, make rational use of flat efficiency and enhance the business brand.

Brand management adopts the principle of grasping the big and letting go of the small, adjusting and introducing more than 80 brands, and there are more than 10 counters with annual sales exceeding one million. It ensures the promotion of the commercial orientation of our commercial buildings.

In the process of upgrading, Mr. Feng led the members of the shopping mall team and relevant departments to repeatedly analyze, study and carefully plan, expanded the business area of men's wear, sports and leisure, expanded the clothing shopping mall from the original two and a half floors to three and a half floors, and upgraded the business area and brand of men's wear, sports and leisure. Men's wear has developed from more than 20 brands to 6 1. More than 30 well-known men's wear brands such as Peroro, Youngor, Jiu Wang Mu, Playboy and Harenah Golden Fox have been introduced, and international sports brands such as Converse and kappa have settled in our shopping mall. It also introduced domestic sports and leisure brands such as Seven Wolves, Peak, Kontha, Columbus, Guirenniao, Hao Jian, and more than 20 neutral leisure brands such as Wei Peng, Peggy, Jinduren, Qipaiwang and Evian, and successfully completed this year's upgrade task, which was well received by enterprise colleagues and consumers.

After the upgrade, the adjustment points of men's wear and sports increased by 2%-3% on average. The net profit of rent, management fee and employee salary increased by more than 65,438+0,654,38+0,000 yuan, which laid a good foundation for the improvement of sales performance.

In order to meet the needs of the overall image development of the commercial building, and at the same time take into account the key points of this commercial layout adjustment, more than 10 women's clothing brands with poor sales performance were eliminated by the last elimination system, and more than 10 women's clothing brands were introduced, including Kaxilu, Yanuo, Funaier, Tikri, Rehuo, Fanaza and Fair. Successfully completed this year's upgrade task, laying a good foundation for planning to upgrade the women's brand again next year.

Improve the unreasonable commercial layout and make use of all available space to achieve the effect of flattening. The clothing area has undergone a small-scale adjustment, and newly introduced counters such as Jiadeli, Jin Xin Jewelry, Jinyu Qi, Manicure, and Auschmann Fashion women's bag. The annual profit of the mall increased by 6.5438+0.4 million yuan. Due to the rational use of space, it has been well received by suppliers and customers.

3. Strive for perfection in management, find out the shortcomings of their own management work, and draw up supplementary plans and implementation plans for work details.

This paper discusses the problems encountered in practical work, seeks solutions and implements them, and gradually improves the management system of shopping malls. After upgrading this year, the commercial building held many large-scale promotional activities to gather popularity. At work, we found that every day after noon and 5 pm are small sales peaks outside weekends. In view of this situation, we adjusted the working hours of cashiers and shopping guides, and adjusted the morning shift from 1: 30 pm to 12: 30 pm. The early shift staff asked to have lunch after 12: 30, which put an end to the phenomenon of being empty because of eating. It not only avoids the phenomenon that customers can't afford to pay for shopping at noon and run away in the afternoon because they are rushing to work, but also avoids the phenomenon that customers are dissatisfied with the shopping mall when they are not received by the salesperson, which improves the sales performance.

Ask the head of the cabinet to take responsibility, record the sales of the cabinet group every day, make a summary at the end of the month, and calculate the sales profits and expenses of the cabinet group this month, so that the head of the cabinet can provide timely and accurate data no matter what data the mall needs. Let everyone know how to operate, how to settle accounts and how to manage.

4. Cultivate talents in all directions, care about employees' lives, and enhance cohesion and core strength.

Our clothing store has 86 self-employed workers and more than 300 factory employees. Over the past year, improve the quality of employees, enhance service awareness, strengthen management, and seek benefits from management. Many activities such as store sports meeting, simulated shopping, speech contest, 100-day sales contest, pop contest and model performance were held. In the first pop contest held in the commercial building, he won the first place in the total score of the group. Anta counter won the second place in the live simulation shopping demonstration. Enhance the cohesion of employees and glow their enthusiasm and enthusiasm.

(1), improve the quality of employees, and benefit from management.

In this upgrade, the members of the leadership team of the shopping mall set an example, not afraid of being dirty or tired, and everything played an exemplary role in providing services. It only took more than 40 days to complete the task of upgrading the three-story building.

The person in charge of the counter is proficient in shopping guide and cashier business from the perspective of improving his own quality. Now, no matter which counter staff is in short supply, or customers queue up for large-scale activities to pay money, each counter leader can replace grassroots posts. Improve the economic benefits of shopping malls while facilitating customers.

The improvement of the quality of the cabinet director has driven the members of the cabinet team. With the overall improvement of the quality of employees, the establishment of brand awareness, the sales performance has been rising, and the profit has doubled compared with last year.

(2) Training talents in all directions and leading the work of other departments.

Discover the bright spot of each employee and make good use of it, so that they all have a "useful place." It has trained a team of high-quality employee models who can participate in various competitions and trained many excellent journalists. Articles are often seen in Europe and Asia today.

No matter what promotional tasks or activities are arranged in the commercial building, we can overfulfil or achieve leading results. At present, our store has cultivated a hard-working staff team that doesn't care about gains and losses, regardless of remuneration, and has been praised by store leaders and relevant departments for many times.

(3) Establish employee files, understand employees' family status and care about employees' lives.

Through the establishment of employee files, I learned the first-hand information of employees. Take care of employees with special difficulties at home and mobilize employees to care for and help them. Take the initiative to take clothes and daily necessities from home to poor employees; Building a house in an employee's home, we mobilize employees to use their personal time to help her home; The employee's brother had a car accident, so we asked questions and tried our best to relieve the employees' worries. Driven by us, our shopping mall has now formed a good atmosphere for everyone to help when they are in trouble.

5. Carry forward the enterprise spirit of "diligence and thrift", reduce costs, save potential and reduce unreasonable expenses.

It is everyone's responsibility to be thrifty in our shopping mall. On the premise of economy, reduce the number of small logistics personnel and reduce the per capita salary. There used to be four cleaners on the first floor, but now there are two cleaners on each floor. There should be two cleaners on the first floor of the bathroom, and now there are two cleaners on the second floor. Each person saves nearly 10,000 yuan in per capita salary every year.

Because shopping malls are big and costly, what can be used will be patched up, and what can be used will not cost a penny. Because there are many counters in our store, there are many long-distance telephone faxes and the cost is high. We communicate with the factory. Mobilize manufacturers to install their own telephones to reduce the management cost of shopping malls.

Annual work summary five articles on clothing sales 3 1. Check the goods and be aware of them.

1, know the quantity of each item.

2. Grasp the situation and quantity of each number.

3. Grasp the inventory of the top ten commodities and replenish them in time, so that every member can know.

4. Organize the warehouse in the near future, so as to be orderly and easy to find and count the goods.

Second, manage accounts.

1, achieving Nissin, Nissin, Nissin, Nissin, Nissin, Nissin, Nissin, Nissin.

2. Be clear about the daily sales volume and proportion of each model. And year-on-year and ring-on-ring sales analysis, while adjusting the goods.

Third, manage employees well.

1, stable and stable employees, talk one by one to understand their inner needs and trends.

2, recruit, recruit new employees, so that you can recruit, use and win.

3, training, training employees.

(1) Let every employee know about the company system,

(2) When there are no customers, train employees' sales skills, such as clothing collocation and language expression.

4, guarantee, ensure that the store has enough sales staff, in order to ensure sales.

5. Improve the sales skills and product knowledge of salespeople, make salespeople become top-notch cadres, and provide excellent management talents for enterprises.

Fourth, commodity display.

1, according to the company's requirements, do a good job in clothing display. Be meticulous and meticulous. Let customers buy through display.

2. Strive for innovation in the exhibition, develop employees' innovative thinking, stimulate employees' innovative ability, and give material rewards according to innovative achievements. The purpose is to tap the potential of employees and stimulate their innovation.

3. Adjust the clothing display at any time and change the collocation, so that new customers have a refreshing feeling and old customers have a new feeling.

Verb (abbreviation for verb) increases sales.

1. Instruct employees through training, start with the sales volume of a single customer, tap customer demand, analyze customer types, and do more sales addition.

2. Master every promotion activity, analyze it with all employees before the activity, and make preparations in advance, follow up during the event and summarize afterwards.

3. In terms of promotion, timely send information to old customers by telephone, SMS, etc. For new customers, we will strive for greater publicity through publicity pages and other means.

4. For employees with higher sales performance and employees with higher sales additional, share the performance, improve in learning and improve the overall sales performance.

Five articles about clothing sales are summarized in the annual work. In the process of clothing sales, salespeople play an incomparable role. It is very important for salespeople to master the skills of clothing sales. First of all, pay attention to the skills of recommending purchases.

In addition to showing and explaining clothes to customers, shop assistants should also recommend clothes to customers to arouse their interest in buying. The following methods can be used to recommend clothes:

1. Be confident when recommending clothes to customers. When recommending clothes to customers, salespeople must have confidence in themselves, so that customers will have trust in clothes.

2, suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual objective conditions of customers.

3. Use gestures to recommend to customers.

4, with the characteristics of goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes.

5. Focus the topic on commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time.

6, accurately say the advantages of all kinds of clothing. When explaining and recommending clothes to customers, we should compare the differences of various clothes and accurately tell the advantages of various clothes.

Secondly, we should pay attention to the skills of key sales. Focusing on sales means being targeted. The design, function, quality, price and other factors of clothing should be suitable for people, so as to truly make the customer's psychology transition from "comparison" to "belief" and finally sell successfully. It is a very important link in sales to make customers have the belief of buying in a very short time. Key sales have the following principles:

1, starting from 4W. Making suggestions on when to wear, where to wear, who to wear, why to wear, etc., is conducive to sales success.

2. The main points should be brief. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The most important characteristics of clothing products should be stated first, and then spread out layer by layer if you have time.

3. Specific performance. According to the customer's situation, improvise, don't be stereotyped, just say "this dress is good" and "this dress suits you best" and other simplified and generalized marketing languages. Change the way of speaking according to the sales target. Introduce different content to different customers to suit everyone.

4. Sales staff should know the fashion trend, understand the pioneers of fashion, and explain to customers that clothing conforms to the fashion trend.

The above is my experience in my work. In the future, I will make a good work plan, sum up the shortcomings in my work in time, and strive to do my best in the clothing industry.

Annual work summary clothing sales 5 1. In terms of market expansion,

1, the company added a store counter "self-operated: 7 stores; Joining: 7 stores; Total: 14. " Make the company's total sales network reach 3 1.

2. Basically complete the expansion target set at the beginning of the year, and further expand the market share.

Second, in strengthening the institutionalization of enterprises and the construction and improvement of corporate culture.

1. By strengthening the deep penetration and guidance of corporate culture, the company has established a cadre team and team based on "honesty" and with the fighting capacity of "dare to fight, dare to show their swords and dare to fight hard", and trained many sales elites. Basically, it can support the rapid growth of our big team "Foundation Company" in 20xx.

2. Through the establishment of the Big B Club, the platform for employees to know each other has been increased, and the employees' sense of honor, identity and cohesion to the enterprise and the team has been further enhanced. It better embodies the company's concept of "sincerity and harmony".

3. The introduction of new business philosophy and more scientific management mechanism has promoted the company's construction, made the company move up and down, kept trotting up, constantly found, faced and solved problems, and made the company full of passion and vitality, which truly reflected the spirit of "passion, persistence, innovation and Excellence" advocated by the company's corporate culture and "cooperation, enterprising and thunder" required by the company's style.

4. By constantly integrating the professionalism of various departments and continuously demanding and evaluating the high standards of managers at all levels, and using the method of "finding problems in the process, solving problems in the process, and improving in the process", we strive to urge managers at all levels and departments to "work responsibilities, work standards, and work" with the best solutions and the most timely solutions.

Skills, work efficiency, work coordination and other aspects have been greatly improved; At the same time, the propaganda of "strict requirements, careful reminders and opportunities" for managers at all levels truly reflects the requirements of the company's corporate culture, such as "strict control and clear responsibility, efficient implementation and reasonable saving".

We still have a long way to go in system construction, and we need to establish and refine more standards. ...

Third, in the introduction, promotion and reserve of talents.

1. Through bold introduction, some elite talents in the clothing industry have been introduced. These talents have played an important role in the enterprise and will grow together with the enterprise. ...

2. In promoting talents, a group of loyal "middle and senior management cadres" have been trained by "boldly employing people, raising standards and letting go", which has provided more powerful talent support for the future development of enterprises and initially established an incubation model for cultivating talents. ...

3. Through the adjustment of talents, the vitality of enterprises and teams has been enhanced, and everyone's sense of competition has been stimulated. Trained the cadres "strong will, positive and peaceful mentality and good adaptability"; Most people can be "able to go up and down, dare to take responsibility and dare to carry heavy burdens".

Through the bold adjustment and reform of the company's talent structure, all employees of the company feel how broad the future development space is, the power of change, the future and hope. ...

5. Through the reform, the "targeted, pragmatic working attitude" has been further clarified and strengthened, paving the way for establishing a more scientific target system in the future.

Four. Sales performance of 20xx years

1. Self-operated store: Xforce X brand is 24.086 million, and the compliance rate is 8 1.5%, which is 86.9% higher than xx;

Other brands are 10535000, with a compliance rate of 88.8%, an increase of 65.6% over xx;

The self-operated subtotal is 3462 10000, and the compliance rate is 83.5%, which is 80.2% higher than xx.

2. Franchisees: Xforce X brand 10 184000, and the compliance rate 105. 1%, which is higher than xx 127.8%.

3. Company: The sales volume was 44.805 million, and the compliance rate was 87.6%, which was 88.59% higher than that of xx. It greatly exceeded the expected target of 60% increase in sales performance set by the company at the beginning of the year, with an exceeding range of 28.59%.