Charging method of mobile advertising platform

The most scientific way to charge is to charge according to how many people see your advertisement. Charging according to the number of visitors has become the practice of mobile advertising platforms. CPM (cost per thousand people) refers to the average amount of advertising cost shared by everyone who hears or sees an advertisement during the advertising process. Traditional media often use this pricing method. On the mobile advertising platform, CPM depends on the "impression" scale, which is usually understood as the number of times a person's eyes watch an advertisement in a fixed period of time. For example, the unit price of a built-in advertising banner is 1 yuan /CPM, which means that every 1000 people see this banner, they get 1 yuan, and so on. The homepage visited by 10000 people is 10 yuan. As for the charge per CPM, we should divide the price level according to the popularity of mobile phone applications (that is, the number of visitors) and adopt a fixed rate. For example, mobile advertising platforms that mainly use CPM in China include Kuguo, Qian Wei Mobile Media, AdMob, Fun Rice and vpon. The international practice is that the charge per unit ranges from 5 yuan to 200 yuan.

2、CPC

Charge per click. This way, combined with the click-through rate limit, can strengthen the difficulty of cheating and is the best way to publicize. In China, CPC is mainly used for billing, such as Meng Duo, Mi You, Qimi, Li Mei and Kuguo. However, many people think this method is unfair. For example, although the browser didn't click, he had already seen the advertisement. For the traffic that saw the advertisement but didn't click, the advertisement became a waste of time. Many mobile phone applications are reluctant to make such advertisements. It is said that it is because the traditional media has never done this.

3. Certified Public Accountant

CPA pricing method refers to charging according to the actual effect of advertisements, that is, charging according to valid questionnaires or replied orders, without limiting the amount of advertisements. The pricing method of CPA has certain risks for the website, but if the advertisement is successful, its income will be much greater than CPM. As far as I know, some hotels did this when they put online advertisements in 7 days. According to each registered member, they paid 20 yuan to the website. Speaking of charging methods, CPM, CPC and CPA can only compare which one is more suitable for you. .