How to write a recruitment plan

2. Description of the company's business: introduce the company's purpose and objectives, the company's development plan and strategy. 3. Products or services: introduce the company's products or services, describe their uses and advantages, relevant patents, copyrights, government approvals, etc. Four. Income: introduce the company's income sources and predict the income growth. 5. Competition and marketing: analyze the existing and future competitors, their strengths and weaknesses, and the corresponding advantages of our company and the methods to beat competitors. Make a marketing plan for the target market. 6. Management team: introduce important people of the company, including positions, work experience and education level; The number of full-time and part-time employees of the company; What jobs are available? Seven. Financial forecast: the company's current financial statement, five-year financial statement forecast, and investment exit mode (public listing, stock repurchase, sale, merger or merger). Eight. Capital structure: the company's current and future fund raising and use, the company's financing method, and the capital structure table before and after financing. Attachment: materials supporting the above information: management resume, sales manual, product drawings, etc. In my opinion, sponsorship can be divided into four stages: planning, negotiation, implementation and anti-collapse. Each stage has different work priorities and coping styles. First, the planning stage. First of all, the goal of planning should be clear: convince the other party to establish a cooperative relationship with you. How to convince? This is the crux of the problem. In my opinion, the whole persuasion process is based on the feasibility of cooperation between the two sides, that is, after analyzing the advantages and disadvantages of both sides, a cooperation plan that benefits both sides is put forward. (1) What does the other party need? Although the demand is different, in the final analysis, one thing is clear, that is, the other party hopes to produce publicity benefits through cooperation, and then bring economic benefits; I hope that the investment of 1 yuan will bring him 10 yuan or more benefits (some sponsorship activities are more complicated). (2) What are our advantages and how can we bring them into play? This is the answer to the last question, and it is also the basis for persuading the other party to cooperate with you instead of him. (3) Combine the two, analyze the basis of cooperation between the two parties, and put forward a cooperation plan that can at least guarantee the publicity interests of the other party, that is, the plan. Of course, before making a plan, we must first investigate and study according to the above ideas, find feasible partners, and try our best to be targeted. In the process of finding partners, we need to pay special attention to our own advantages and the convergence of each other. For example, school radio stations have propaganda advantages; Each association also has its own characteristics, such as the computer association going to a computer manufacturer; Football Association looking for sports equipment franchisees; Bodybuilding associations and fashion associations, because there are many girls, go to beauty salons, fashion makeup and other businesses, theoretically, the success rate is relatively high. In addition, the activity itself has its own characteristics, such as the cooperation between the Putonghua contest and the bookstore, which will have a more "counterpart" feeling than the song and dance evening. This, of course, is also an important condition to convince the other party. When making a planning book, we must pay attention to self-orientation, that is, we must emphasize equal partnership: you provide financial resources, I provide manpower, and we will do it together; I get your support to make the activity go smoothly, and you get an advertisement in the activity, which is a win-win situation. Therefore, self-positioning, of course, can not be too arrogant, but it can not be too low and too "cheap", because sponsorship is essentially cooperation. This requires our planning book to be as objective and rigorous as possible, and to highlight the publicity methods and implementation details as much as possible. In addition, you must be honest about what you can and can't do, what advantages you have, and how to give full play to these advantages ... Be clear at a glance, don't write a blank check, and try to make the merchants feel responsible, experienced and considerate after reading your plan. Generally, the campus planning book has several components: preface, activity introduction, work plan, publicity plan, merchant compensation plan, budget and so on. As for how to write a planning book, this is another story, but it is worth mentioning that when writing a planning book, I should think like this: My goal is to persuade the other party to cooperate with me, so what materials should be prepared and how should the materials be organized? Everything revolves around how to persuade the other party most effectively, because the ultimate criterion for measuring a plan is whether it achieves the expected goal of persuading the other party. We should pay special attention to the budget. As clear and detailed as possible, how much cash and goods are needed, where the cash is spent, and what the goods are for, at a glance. Try to leave an impression on the other party: it is not a wild price, but a basic requirement to ensure the smooth progress of the activity; You spend a little every penny, and you really mean it. Second, the negotiation stage. If the planning stage is "showing love", then the negotiation stage should be "determining the relationship". Therefore, the focus of this stage is to resolve each other's doubts, discuss the details of cooperation, and finally determine the specific cooperation model. First of all, we should pay attention to some etiquette details, such as (1) dressing neatly and trying to be steady, giving each other a hint: I respect you; I am capable and experienced; (2) Don't be late, let the other party see that I am punctual, I am trustworthy and it is right to cooperate with me; (3) No bad habits such as picking your nose, ears, crossing your legs, swearing, etc ... These problems must be highly valued, especially when the two sides meet for the first time. Of course, this requires us to develop good habits at ordinary times. Secondly, we should make full use of pronunciation, intonation, tone, speech speed, gestures and expressions to infect each other. Note: Only by convincing yourself in advance can you convince others. Of course, there is a problem of "degree" here, so we must be careful not to go too far, otherwise it will go too far. How to grasp the problem of "degree" requires you to observe carefully and be flexible. For example, if you find that the other party has been transferred, you can mention it again. If the other person shows a little impatience, then you should press it at once. In addition, the cooperation clauses in the planning book are either simply listed or repeatedly emphasized, which also varies from person to person. So, how to observe? Observing facial expressions, especially eyes, is the most effective. Changing VCD while eating with friends, my friend looked up and glanced at it, and I caught him. I will try to figure out: she doesn't like this star, at least she likes this song, or she has a "story" with this song. My guess was confirmed afterwards. Some people say that paying attention everywhere is learning. If we regard interpersonal communication as a science, then the shortcut to this science is precisely: caution. Of course, there is also a problem of "degree", that is, "stare" rather than "stare", otherwise it will annoy each other and embarrass both sides. How to grasp this "degree" is still the old way to observe each other's reaction and respond flexibly. These are some problems that should be paid attention to in the process of communication. In fact, the important task at this stage is to discuss the details of cooperation with each other, and the real goal is to establish a cooperative relationship. Of course, the premise is to be sincere. What can be done and how to do it should be clear and detailed. In particular, you should not promise anything you are not sure about, because these bargaining will be the basis of the terms of the agreement. Once you sign the contract, you have to bear the legal responsibility in black and white. In the process of negotiation, we should emphasize the way of publicity, that is, what you can do and how to implement it, rather than exaggerating the benefits of publicity. Because advertising is an investment, investment means taking certain risks. There are two meanings here: first, the publicity benefit is not equal to the economic benefit, and the judgment of advantages and disadvantages should be completed by the other party; Secondly, the publicity benefits will be realized through publicity. Therefore, what kind of publicity methods are prepared and how to implement them are what we should emphasize from beginning to end. This is actually to eliminate the other party's concerns and guide the other party to make a favorable judgment for us. Budget is the top priority of negotiation. If the price can be adjusted, you should make concessions so as to avoid penny wise and pound foolish. If you can't give in, you should pay special attention to your speaking skills. There was once a merchant who was very cooperative and just waited for me to make concessions on funds, and the funds listed by our association were very real and there was no room for adjustment. Then I said three things: (1) Our prices are very real, basically for publicity, and we are sincere; (2) Both parties should cooperate sincerely. If you insist on other requirements in terms of price, it is a sign of your lack of sincerity in cooperation (note: this is a general idea, but you can't say so, otherwise you will be unbearable; But the meaning must be clearly expressed, otherwise the purpose of accurate expression will not be achieved; However, after the other party really understands what you mean, it will still feel uncomfortable, so be sure to add the third sentence); (3) It is our common goal to do the activities well together, and the necessary funds cannot be "cut corners"; Our price is very real, so we should not spend time bargaining, but discuss how to ensure the best works, which is more beneficial to both sides (in fact, the details of cooperation have been discussed). I just want to change the subject. As a result, the other manager made a decision on the spot and agreed to cooperate. In fact, the whole process of active negotiation is actually a process of trying to figure out each other's psychology and resolving contradictions one by one. Finally, I emphasize that in the whole negotiation process, we really have to consider the issue from the perspective of the other side's interests. The reason is simple: only when the other person realizes that you are considerate of him and he can benefit from the activity, will he be willing to invest and you can get funding. This is the key to the whole process. Third, the implementation stage. In the imagination of many students, sponsorship is limited to the first two steps, thinking that getting the money is over. Actually this is a misunderstanding. Signing a contract and getting the money is only the beginning of cooperation. The real work has just begun, such as implementing the consultation terms and providing feedback. The implementation of the terms of the agreement is not only a matter of attitude, but also a matter of nature, which determines whether the two sides cooperate or cheat. If it is the former, win-win; If it is the latter, it seems to be a win and a loss, but in fact it is "both losses." Often fraudsters are "once bitten, twice shy". The fraudster "picked up sesame seeds and lost watermelon." For example, our association once smashed the Didi website, and the other party invested a lot, but the publicity effect was not very good. It stands to reason that the other party never dared to cooperate with me again, but the subsequent lecture activities still sought our cooperation, and "the funds are under our control, and the goods are under our control." The question is why does the other party continue to trust us, even more? The reason is simple: the activity is not smooth, mainly caused by various objective factors (including bad weather), and in this whole process, we are responsible and our performance satisfies them, so it will not affect the next cooperation. Being able to do bad things well can best reflect a person's comprehensive quality. The key lies not only in your ability to do things, but also in whether you have a sense of responsibility. How to implement it well, I think the best way is to communicate frequently, discuss it together and put it into practice together. There is also the question of positive feedback. Fourth, the feedback stage first answers a question: Why should we give feedback? First of all, ask for feedback, which will spur you to put your promises into place and work hard. ; Secondly, from the perspective of learning and exercise, only feedback and more communication with merchants can sum up experience and learn lessons, so as to improve. Third, advertising is investment, and investment is risky. Due to subjective reasons, it is impossible for anyone to satisfy the merchants 100% (not to mention the high expectations of some merchants). Then in the feedback process, discuss with the merchants what the problem is and whether there are any remedial measures ... Generally speaking, as long as your work is really in place or even basically in place, the merchants will generally not be too embarrassed for the students. What merchants hate most is that they are soft before taking money and disappear after taking money. What businessmen fear most is the feeling of being cheated, especially the feeling of being cheated by the "student frog", which may make them feel worse after paying a few dollars in Bidiu. In addition, there is a "salary" for feedback. First, good service can attract "repeat customers". Second, these "repeat customers" are often willing to help you introduce others. It is conceivable that the success rate of such cooperation is extremely high. Thirdly, if you are good at communication, you can discuss some other topics with common interests, and often you can establish good interpersonal relationships. The other person is often an elder with rich life experience, and you can learn a lot from him, which is more important than anything else. What's more, once the other party trusts you and appreciates you, they will fully support you. Finally, make a summary. The key to sponsorship is "bold but cautious and thick-skinned". This is actually the "seven-character golden sutra" for pursuing girls. It is also useful for me to relate it to the field of communication, so it is worthy of being a "golden classic". Courage-surmounting the psychological barrier of interacting with strangers. Be careful-you can learn by paying attention everywhere. Thick skin-skin is like a cocoon on the hand, and it gets thicker and thicker as it grinds. For example, the reason why I dare to bite off more than I can chew is because of the fruit of long-term tempering-thick skin. Note 1. How to get the company contact information: 1. 1 14 View the company number. 2. Get the contact information of the contacted company through the association or brothers and sisters. When shopping, pay attention to the contact numbers of various merchants, who may become your next sponsor. 4. Get the contact information of the company through the network. 5. Get the company's contact information through commodities. 6. Get company contact information through friends, classmates and relatives. Note 2. Contact the company to pay attention to minor problems. 1. Don't waste too much time with the receptionist, she doesn't have the right to decide. Ignore him when the company asks you to fax. It is best to deliver the goods to your door or meet directly. Because the price of fax is beyond your affordability, and most of them are fruitless. 3. Go to a company, no matter how it fails, as long as the other party is insincere and uninterested. You must get the contact information (card) of one of them. 4. When seeking sponsorship, talk less about introductions, let your sponsor talk more and answer his questions seriously. And record his views and opinions. 5. Pay attention to specific and detailed things when sponsoring. So the company will think that we are fully prepared and take it seriously. Sponsored by Logistics Preparation of Work-study Center of School of Information 1. Find a suitable sponsor. General sponsors consider whether to sponsor you or not, depending on whether their products can cause consumption on your campus. It is best to be a product spokesperson who wants to open up a big market on campus, such as computer brand agents and supermarkets (cultural and sports supermarkets are best) ... 2. Before you go to sponsor, you must first find out the relevant regulations of your school and provide them to the other party. For example, whether posting a propaganda point in the school does not violate the regulations of your school security office, whether there are places on campus where banners are not allowed, and so on. 3, what kind of activities, make a good budget in advance, get what kind of sponsorship amount you need, and then weigh what kind of sponsorship amount (which can be more or less than the budget), which is almost the case. If you are not familiar with some regulations of the school, you'd better write a simple sponsorship report to the superior leader of your student union first, and sign it if it is conservative to avoid accidents afterwards. Prepare a comprehensive and detailed customer list, including communication methods and previous sponsorship history. We should actively develop and collect the catalogue and conduct a questionnaire survey once a month. When you go out for an internship, you should also collect more business cards and phone numbers, so that you can "return to the grass." Second, get to know your customers (sponsors) and understand the situation of the enterprise (whether it is necessary to sponsor, that is, the financial strength). You can check the website, publicity column, window, wall version, briefing, etc. Unit. It can also be understood through some interpersonal relationships. Third, prepare activity plans (multiple copies), notebooks and pens (new customers must have business cards and work permits). Action 1. Get in touch with customers and visit them directly; 2 telephone; ③ Fax; 4 e-mail; ⑤ Combined use; Second, telephone reservation 1 )① casting a net: make a phone call against the directory, provide information to the other party, and fax or email the relevant information to the other party; ② Follow-up: Does the other party have cooperation intention after reading the materials? There is room for turning in everything, leaving a back road; ③ Confirmation: If you are interested and need to know more, you can make an appointment to meet and talk further. 2) It should be noted that: ① If the telephone appointment is not targeted and the failure rate is high, you should be mentally prepared; 2 the date has not been found, the number one or the time is wrong, and the number one is busy and not in the mood to talk to you; (3) Call at a suitable time; (4) Don't understand the enterprise demand points; When you have a bad attitude, the other person doesn't like you very much. Pay attention to tone and attitude; 6. The other party really doesn't need this. ⑥ It is necessary to keep each other's appetite and make the activity a little mysterious. It is not appropriate to discuss it in detail on the phone because it is not clear. Third, the interview (to be continued) 1 punctuality, respect each other; 2 speech skills; ③ Communicate more, listen more, ask more questions and give detailed answers; 4. Revise the plan and make a more detailed letter of intent for interested enterprises. (To be continued) V. Sign the bill: 1) Judge that the signal of cooperation is an opportunity to promote the order, and then sign the bill (prepare one in advance, and sign it after reading the two sides' objections) VI. Execution: keep the contract, think of the sponsors, be honest, do what you say and do your best, and then divide the work into details. In the process of implementation, you will encounter many unexpected things, so you should communicate with the sponsors in time. Don't freeze the relationship if the interests are in their favor. No extra sponsorship, no reduction in returns, you can earn if you can. 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