Estee Lauder shopping guide recruitment

Estee Lauder's main considerations in determining Taobao live products are as follows:

1, brand. The first factor of product selection is brand, and brand awareness, user reputation and even after-sales service need to be considered. Brands with high popularity and good reputation can attract traffic for the live broadcast room, and can release the pre-warning drainage when preheating in the early stage.

When selling in the live broadcast room, users of such goods are more willing to place orders, and users naturally place orders without too much introduction. At the same time, this kind of goods can avoid the negative after-sales experience and add value to the image of the anchor.

2. products. Live broadcast needs a rich product portfolio, such as the four product types mentioned above, which need to appear in the live broadcast room at the same time to make the whole live broadcast better. At the same time, a live broadcast should include new products, hot-selling products and inventory. New products can exist as characteristic products, hot products can exist as profit products, and inventory products can exist as low-cost drainage products.

3. price. The last one is price. Now the main theme of the live broadcast room is low price, so the price advantage is also the key factor for the success of the live broadcast room. This requires the anchor and the operation team behind it to have strong supply chain support and good bargaining power for the brand.

Live broadcast with goods not only brought soaring sales to Estee Lauder, but also brought huge traffic revenue. Generally speaking, live broadcast can consolidate Estee Lauder's position in the domestic beauty market and let more people know about the brand. At present, live broadcast has gradually become the standard configuration for enterprises to carry out marketing, and it is also an important tool for brand communication.

Through live broadcast, you can get rid of the shackles of physical stores, let the audience feel the products more intuitively, and reflect the value of the products online. This is the innovation of marketing means, and it can also bring us a better shopping experience. Many domestic beauty shops can also let more people know their brands through live broadcast, promote their brands with the help of the advantages of the Internet, and get higher sales and more traffic income through live broadcast.

Advantages of live broadcast with goods

① Low cost: Live broadcast with goods greatly reduces the cost of consumers and businesses. Compared with the complicated traditional offline shopping method, the live broadcast of goods appears to the public in the form of relying entirely on the Internet and selling on the screen.

(2) Wide audience: Traditional offline stores face geographical restrictions on customer groups, and only nearby residents or loyal old customers may frequent them.

③ Strong interactivity: When we shop online, some people may rush to buy without too much communication with the shopping guide for psychological reasons such as shyness or embarrassment, and then find many problems when they get home, which makes them very embarrassed.

④ Brand exposure: Due to the wide audience and the immeasurable traffic aura on the network, the products are widely known through the strong publicity of the anchor.