How to judge whether a Taobao agent service provider is reliable?

in the first two years, the agency operation companies exploded, with uneven quality, and the number of leather bag troops was more than that of the regular army.

where there are people, there are rivers and lakes, and where there is a market, there are operations.

Take Taobao, JD.COM and other platforms as examples. Their rise has promoted the development of a large number of peripheral industries: logistics, processing plants, packaging, agricultural products, customer service ...

Among them, it also includes agency operations.

1

Common modes of agency operation

There are three common types of agency operation:

Full-case agency operation: it is what we usually call a one-stop service type company, and no more than 1% of the companies in the market can really achieve one-stop service. Simply put, the boss only needs to invest in production, and the rest is solved by the agency operation company. Enterprise VI. Packaging. Because there is no intersection of interests between agency operation and enterprises, it is often not easy to do well. Enterprises hope to make profits by selling at high prices, while agency companies hope to get more sales commission through low-price activities and promotion marketing, and the interests between them are contradictory.

single module hosting type such as customer service and through train: merchants host non-core modules such as customer service, through train and store decoration design, while core businesses such as marketing are operated by the merchants themselves.

if this model is used well, it can save money for the company. On the other hand, because there is no data feedback, the whole operation process will be confused.

At present, most Taobao merchants' agency operations belong to the second type, single store hosting.

to put it simply, it is to give them the service fee to help you manage the store, but these service fees do not include the promotion fee. In the process of operation, the promotion expenses incurred need to go out, such as through train, drilling exhibition, operating sales, etc.

2

Several large pits for agency operation

For our small and medium-sized sellers, it is usually that they have been operating in the store for a period of time, but the sales volume has not improved or the store has developed, and they have encountered bottlenecks. At this time, I want to entrust the store, thinking that I can help myself manage and increase the sales of the store by paying a little service fee and commission.

however, there are 1 agents and 9 pits.

Up to now, the whole industry is mixed with fish and dragons, and its level is uneven. Some companies even recruit a large number of graduates, and after a few days of short training, they take up their posts, but their carefully refined words make you unable to tell the truth.

the following three types of companies are typical giant pits.

Liar company: It doesn't have its own operation team, and it relies entirely on electricity sales or online sales. You outsource it to them, but they continue to outsource it. The whole team is mainly salespeople, relying on blowing, and the store data is surprisingly good.

Fudge company: it has its own operation team, but lacks professional skills. Newcomers will take up their posts after training for a few days. Before signing the contract, it is sure to gain huge benefits by repeatedly stressing that they should operate on their behalf. But the service fee they charge is cheap, only 2,-3, a year. This kind of company belongs to the volume-running type, and an operation may have to manage more than ten stores at the same time. The more people there are, the greater the company's development.

companies in non-professional fields: they are very good at unilateral projects, such as through trains and drilling exhibitions, but their overall store operation ability is average.

this kind of company will use your store to try and make mistakes, and learn through trial and error. anyway, you will pay the promotion fee. Letting this kind of company manage can only be said to be quite satisfactory, and the store can't do very well. Not only that, there are still many pits for operation, and many of my old irons have stepped on them.

Lao Tie A: Last year, the store encountered a bottleneck and never found a way to solve the store's profit. The agent sent data every day, which made my heart itch, so I decided to give it a try. In this way, I jumped into the fire pit, and thousands of dollars in service fees and through train expenses were given to others to practice.

The click-through rate has increased by .1%, but the click unit price is twice as high as in the past; The main force of the store is to sell the money evenly. I can still do ROI above 1.5 myself. If they can't even do 1, they will know that they have been driving and burning money there. If you say that they are not doing well, they will say that if you are replaced by a senior operation team, the money cannot be refunded anyway.

Laotie B: I have been being promoted by telephone by the agency before, so I couldn't help but be fooled, so I chose a cooperative company, which charges 4,8 yuan a year. I said it well before, and it is to help you optimize keywords and promote your store. I feel quite professional. After collecting the fee, I was quite diligent in contacting in the past few weeks, but I didn't respond slowly. I changed five or six service specialists in less than half a year. After contacting these so-called service specialists, I found that the level was quite unprofessional. Making a picture was not as good as my colleague's practice in the process of learning PS, and I didn't know much about the products. In the end, I didn't have much contact, so it was impossible to refund the fees, and there was no way to complain. The rest of the estimates could only be dragged on like this.

Laotie Company C: A is a liar. They just let you drive. Don't be fooled by the videos they sent, just toss and turn. It is said that there are more than 6 services, but only those who can send videos. I'm a 3,-yuan package, so just give me a bill every day and do nothing else. It's not as effective as what I did myself

in that case, isn't there a reliable agency operation in the market?

agency operation is reliable, but! At present, the agency operations that new sellers can access are basically unreliable.

3

How to avoid stepping on the pit

There are two kinds of reliable and professional agency companies:

Large-scale agency companies, which are mainly brand owners, have a service fee of millions, and small and medium-sized sellers are not suitable for this category.

the other is a small-scale agency operation company with mature experience and technology. The business is mainly small and medium-sized sellers, who will dig deep into the shops. Although there are not many shops in their hands, each one is developing well.

We are such a company. Please contact me! The company has been in business for three years, and most of them are former like-minded colleagues. Relying on the support and trust of old customers, we are trying to expand. We serve every customer wholeheartedly on the principle of being honest and doing things practically. They will choose shops and products, and basically do not accept the shops of novice sellers. Novice sellers not only don't have much money to promote, but also have high expectations, and they want to make hundreds of orders a day. It is meaningless to tell them the rules and pave the way.

so, how can we avoid the pit and find a reliable one in the face of the hype in the market?

1: Cheap goods are not good

At present, the fees charged by agency operators in the market are very different, ranging from thousands of years to tens of thousands of years. But what is certain is that the lower the service fee, the more stores the agency will have to take over to maintain personnel expenses, so they will not have much energy to take care of your store. Generally, a reliable agency company, a team of 3-4 people undertakes 2-3 stores. This pit was avoided through on-the-spot investigation and understanding of personnel organization structure.

two: bragging when they meet

There are as many shops they are cooperating with now, and the monthly sales can be hundreds of millions. This is a typical one-sided generalization. A representative operating company has managed so many stores, and there are bound to be several successful ones, but they keep silent about countless failed cases. Sales people will fool you with a lot of professional terms, especially brands, and they will ask you to focus on brands and supplement sales. The real situation is that the brand is convenient to falsify, and any virtual data can be falsified, but it is difficult to make sales.

3. The contract is confusing

1. It is said that there is no service charge, as long as the commission is paid. However, you need to sign a deposit contract, and the contract will be countersigned for 5 years or even longer. Basically, after cooperation, you will only burn the car and throw money. If you don't cooperate, it means you will give up automatically, so the deposit will not be recovered!

2.: promise that you can make XX sales a year, but you need to give him the full service fee first, and then return it if the sales can't reach. However, when you really ask for the service fee, they will default on it for various reasons, and even burn your money to buy traffic and rush sales. When we sign a contract, remember to read it clearly so as not to fall into a trap.

four: please don't trust any internal relations of Taobao, this is a game of probability!

the purpose of writing this article is not to say that the agency operation is not good. There are also reliable ones, they will help you take care of the store with their heart and tie your interests with theirs. However, at present, 9% of the agency companies on the market are pits, which requires us to polish our eyes and carefully screen them. I hope it will be useful to you.

it's still reliable to find out your brand positioning, target audience, polish your products, know clearly the scale you want to develop in the future, and find a reliable operating company to manage them.

As for me, I'm also a member of the agency operation company. We will show you the case of our company first. Now there are only seven companies that are cooperating with us, and I dare not say that they are doing well, but there are still hundreds of thousands of them in a month. After all, it is necessary to trust each other to cooperate with the agency operation company. Then we will ask you what products to make and make a plan according to the category of your products. Do you think our plan will help your product sales?