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Who can briefly introduce the Shanghai advertising company of Fendi brand under LVMH?
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Fendi (Shanghai) Business Co., Ltd.
Before talking about styles, Fendi has several design features worth mentioning. First of all, from fur to leather to later fashion, Fendi pays attention to selecting high-quality materials and producing high-quality products. Equally important is excellent technology. When Fendi started, most products were hand-refined, and this tradition has been passed down to this day. Another feature of Fendi's image is the use of fur. In 1980s and 1990s, animal protectors opposed the use of fur, and they made many image advertisements to shock people. Nowadays, luxury goods play an important role in the fashion industry, as do furs, such as fish skin, ostrich skin, shark skin and snake skin. Fendi thinks there is no need to confront animal protectors for fur, and thinks that he is not a fur dealer, but a fashion maker. Besides, Sister Fendi knew from her mother not to use the fur of rare animals since she was a child. As for Fendi's style, naturally I have to mention karl lagerfeld. Karl lagerfeld reinterpreted Fendi's famous fur and handbags, making the original thick and hard fur soft and light, and more suitable for women's posture. At the same time, Fendi constantly develops new leather making methods, boldly tries new colors and tailoring, and even matches leather with fabrics. At the same time, handbags known for their practicality are also interpreted as fashion accessories. In addition to making leather softer, they also introduced canvas and various waterproof fabrics to make their handbag series more colorful. Besides fashion series, handbag design is Fendi's specialty. 1997, Fendi introduced a slender handbag, which, like French baguette, set off an upsurge and became Fendi's masterpiece, consolidating its position in the fashion world. This French long stick handbag designed by Silvia Venturani Fendi, the granddaughter of Adele Fendi, has more than 400 styles. Later, the series of horns appeared and became popular.
Address: No.0/266, Nanjing West Road, hang lung plaza.
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