Job Recruitment Website - Job information - Salespeople do these five points well, and the annual salary of 3, is not a dream. Are you ready?
Salespeople do these five points well, and the annual salary of 3, is not a dream. Are you ready?
Salespeople travel all over the country, sometimes it's windy and rainy, sometimes it's freezing, sometimes it's scorching sun, and there are some human factors, which will inevitably bring some emotions and forget their smiles when meeting customers.
Psychologically speaking, the first 1 seconds are the most important for communication between people, and the attitude of the other person to contact you is determined in the first 1 seconds. Smiling is an important body language given to us by God. If your body language gives the other person the impression at first: "Actually, I don't want to see you", do you think the other person will accept you? Since you give the other person this feeling, then, everyone is fair to the public, and there is no feeling at all. Do you think the next conversation will be pleasant?
So, no matter what happens before we meet our customers, it's your own business. When we meet our customers, we should smile first, which is more important than your clothes and your manners. If you really can't smile, I suggest you go to the customer's door, don't go in, go to the bathroom to wash your face first, comb your hair, pull your facial muscles to the upper sides for 2 times, so that you will be much better, and then walk into the customer's office with a brisk pace, staring at the customer's eyes and smiling.
2. Debate
God designed a brain and a mouth for human beings. The mouth is to express one's feelings and thoughts besides eating. It is natural that people have different opinions with different experiences and academic qualifications.
Just like I like seafood, but my wife doesn't like it, because my hometown is near the coast, in that place in Jiangsu, while my wife's hometown is in the mainland, Chongqing. I think lobster is delicious, but my wife says it looks disgusting with so many claws. It doesn't matter who's right or wrong.
We are the same as our customers. We tell a story. A famous architect designed a municipal building in a certain place in history. One day, the mayor came to tell him that there were no pillars in the hall, which might collapse. In fact, this was an alarmist thing, but the architect only said hello and added a few pillars. After several years, the architect was dead. One day, people suddenly found that the pillars were not in contact at all. This story gives us great inspiration. If the master architect told the mayor a lot of theories about architectural structure at that time, do you think the mayor could accept it? Can you understand?
Therefore, when we communicate with customers, it is normal that they don't understand the product or misunderstand it. I believe that customers must have what they think is right when they say their reasons. At this time, our best way is to stand in their position, prove it to them with facts, and take out your successful case, so that they can experience it instead of arguing. By the way, everyone has self-esteem. When you deny a person's point of view to his face, he will try his best to defend his idea. Even if you win the argument, you will eventually lose the order. Why?
3. Being too close to customers and being too enthusiastic
When you are waiting for the train on the platform, or when you are waiting in line to buy things, if strangers around you come forward to ask you for directions, you will instinctively step back. If the space is narrow, you will unconsciously lean back. This is because others have invaded your private space. When people take a crowded bus, they will look out of the window or turn their eyes to something. This is because when our private space is invaded, we will instinctively divert our attention and make ourselves divorced from reality, just like walking dead, and sometimes we will become restless.
Similarly, when we go to the supermarket to buy something, if the salespeople get too close, they will feel depressed. So, what distance should we keep from our customers? It's best to stay away from 1.2 meters when making contact with customers for the first time, so that communication will be easy and there will be no pressure. People reserve the distance within 1.2 meters for their families, relatives and friends. Unless customers approach you actively, please keep a certain distance from them.
4. Easily gave in
I used to have a neighbor named Zhang. One day, Uncle Zhang and Aunt Zhang saw a clock from the Qing Dynasty in an antique shop. I heard that it was used by Empress Dowager Cixi. It was very beautiful. They came here several times, but they didn't dare to buy it, because the price tag was 5, yuan. Aunt Zhang said to Uncle Zhang, "If only 3, yuan could be sold." Rubbing his hands, he went to the shop assistant and said, "Miss, I saw your clock, and you've been there for a long time. Look at this. I'll give you 25, yuan and sell it to me." The shop assistant said, "OK, I'll sell it to you." Guess what? Will the old couple be happy? Uncle Zhang's face changed greatly, and suddenly he felt that the clock was much lighter. How did he find that the watch didn't seem to be running? Reluctantly, they paid the money, returned home with something full of doubts, and put the clock in the hall. It looked very good, but the old couple were very unhappy. It didn't seem to belong to the Qing Dynasty. Why did that guy sell it so cheaply? Is there a problem? It feels like it's been painted outside, and the jewelry set on it is real or fake. In this way, for a month, my uncle had a heart attack and died soon.
That damn guy not only made the company lose half of its money, but also indirectly killed it.
In fact, this kind of case often happens. Of course, I'm not talking about killing people after buying things. I'm talking about business people making concessions easily. We often buy clothes in our daily life. One day, when you go to a store to buy clothes, you are very satisfied with a coat. The price tag is 58 yuan. We are in China. At this time, bargaining has become a natural thing. For example, when you ask the little sister who sells clothes, you say, "Miss, I'll buy this coat for 3 yuan." That little sister, like the salesperson mentioned above, answered you without blinking and said, "OK, I'll sell it to you and pay the money there." What will happen to you? "If you are cheated, you should kill more, and this dress is worth 15 yuan." You fled while you were paying. Let's think about it in another place. If you were the little girl selling clothes and the customer bought it without blinking, you would also think, "Oh, what a pity! If I had known, I would have reported a higher price!"
Back in our own company, if the boss tells all the staff in the marketing department that the original price of our sofa is 5, yuan, if the number of customers is really small, we can get a 1% discount. Guess what? Everyone has a 1% discount. Think about it. Is there any difference between 45 and 5 after 1% discount? Do those who can afford 5 sofas still care about your 5 yuan? I'm not talking about price analysis now, but at this point, I have to mention that when a customer chooses a specific product of a company, it's only a face to talk about price. If you can lose a penny, you will lose a penny, or show off yourself in front of your boss and colleagues and show your professionalism. At this time, giving the other party a step will make him face, and he will be embarrassed to cut the money again. Think about it, there are 5 more sofas per set, so what about 1 sets? What about 1 sets? Every salesman knows this truth. How much more profit do you think a year can bring to your company?
5. Ignoring the real needs of customers
One day, an old lady walked into a fruit shop and asked the boss, "What about this plum?"? The boss said, big, sweet and fresh. The old lady didn't buy anything, and then she went to another fruit shop and asked the same question. The boss replied the same thing, but the old lady still left. In this way, the old lady visited several fruit shops and finally didn't buy anything. The owner of one of the fruit shops was puzzled and asked, I see you have visited several fruit shops. What do you want to buy? The old lady replied, "My daughter-in-law is pregnant and wants to eat sour plums, so I came out to see if they are on sale."
many of our salespeople know their products and markets very well. This is a good thing in itself. When many companies recruit sales staff, product training is essential, so when communicating with customers, most of them are talking about how good and excellent their products are, ignoring the real needs of customers.
There is a very good saying that it is easier to help others buy things than to sell their own things to others. We are the middleman between the customer and the company. Many business people only remember that they represent the company, but forget that they are actually the consultant of the customer. Sometimes customers don't know what they need, just as when there is no washing machine, no one thinks of buying it. Even if it is the same product, the purpose of buying it may not be certain. For example, some people buy sunglasses to be cool, some don't want people to know themselves, and some people may want to cover their glasses because they are swollen. Therefore, when we do business, we must think that we are also the consultant of customers. We are meeting customers' needs, not just selling products.
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