How to do the interactive mode of health care product marketing?

1, Community Clinic: China Merchants Network, which sells health care products, said that doctors should be invited to talk, so that experts and patients can face each other to solve the convenience of seeing a doctor. Mode: leaflets+posters+speakers+doctors+free clinics+communities (rural areas). Advantages: cash collection, large profit margin and low entry threshold.

2. Specialized cooperation: contracting or renting hospital departments at or above the county level, promoting in the name of hospitals, transporting patients from rural areas and towns by car, improving credibility and avoiding outreach risks. Mode: change the sales location of the Brotherhood from a hotel to a hospital department (leaflets+posters+invitations+free physical examination+expert lectures+doctors+instruments). Advantages: turn the lectures of small meetings into health education in hospital waiting rooms. Enhance credibility and dilute drug sales.

3. Friendship Association: Oriental Health Products Marketing Network pointed out that well-known experts should be invited to attract consumers to hotel conference rooms, auditoriums, theaters, etc. Through public welfare activities, one-on-one communication or post-purchase can be realized at the scene. Mode: pre-meeting receipt+invitation letter+program performance+expert lecture+rehabilitation star+instrument testing+on-site order (sales). Advantages: it is easy to form the sales momentum of products and the sales volume is large. An important premise of the interactive mode of conference marketing of health products is that each mode can be done separately. The idea of interactive marketing mode of health care products conference: to make customers feel fresh and increase sales.