What's the difference between Real Home, Red Star Macalline and Jimei Home? What are their characteristics?

To put it simply, the most powerful stores in the domestic home furnishing industry are basically "three-legged": "three-legged" refers to Easyhome, Red Star Macalline and Jimei Home. * * * Sex-All three stores adopt chain operation, and the total business area of each store has exceeded 500,000 square meters. Difference-① Different market positioning. Easyhome advocates high-end positioning, one-stop purchase and down payment, and is committed to becoming the first brand in China; Red Star Macalline attracts people with its unique appearance impression, and at the same time draws lessons from Gome's special promotion means, and the price war is fierce; Jimei attracts people with constant discounts and low prices, and attracts people with shuttle buses all over the business circle. Differences-② Different cultural management concepts. Chen, the brand spokesperson of Easyhome, is the actor of Emperor Wu of Han Dynasty, with a kind of momentum and domineering, which is in line with Easyhome's position in the industry. Red Star Macalline emphasizes the cultural characteristics of shopping, making it as refreshing for consumers to visit stores as it is for department stores. Therefore, it is a fashion route, and it is more appropriate to use the S number as the spokesperson. Zhang Tie-Lin, the spokesman of Jimei brand, is the emperor in Princess Zhu Huan. He is entertaining and entertaining, and he is an affinity civilian emperor, which conforms to Jimei's low-end brand and product positioning.