Brief introduction of Shanghai Xinhua Media Co., Ltd.

Shanghai Xinhua Media Co., Ltd. (hereinafter referred to as "Xinhua Media") inherits the glorious tradition of Xinhua Bookstore for 70 years, is an important force on the cultural front in China, is the first listed company in the publishing and distribution industry in China, and has become a comprehensive media listed company.

The company was formerly known as Shanghai Fashion Co., Ltd. and Hualian Supermarket Co., Ltd. 1993 10. Shanghai Fashion Co., Ltd. publicly issued 20 million common shares, and its shares were listed and traded on the Shanghai Stock Exchange on February 4, with the stock code of "600825". In July 2000, Hualian (Group) Co., Ltd., the former controlling shareholder of the company, transferred its 565,438+0,425,082 state shares to Shanghai Hualian Department Store Co., Ltd. and acquired its 65,438+000% equity of Shanghai Hualian Supermarket Company, and the company was renamed as "Hualian Supermarket Co., Ltd." (hereinafter referred to as "Hualian Supermarket"). In September 2006, Shanghai Xinhua Distribution Group Co., Ltd. acquired 65,438+065,438+08,345,834 shares (accounting for 45.06% of the total share capital) and became the largest shareholder of the company. After the asset replacement, the company's main business was changed from the original supermarket chain business to the cultural media business, and the company name was changed to "Shanghai Xinhua Media Co., Ltd." (referred to as "Shanghai Xinhua Media Co., Ltd."). On June 5438+ 10, 2008, the company completed the private placement, and Jiefang Daily Newspaper Group and Shanghai Zhongrun Advertising Co., Ltd. operated the asset subscription company 124 respectively with their media. After the private placement, Xinhua Media increased newspaper business, newspaper distribution, newspaper advertising agency and other businesses based on book distribution business, and built a complete industrial chain of print media business. Further improve the competitive strength of Xinhua Media in the field of print media management and realize its development strategy in the field of print media management.