How to manage users and businesses? (pull new, keep, continue)

Merchants are the main body of the market. Whether a new professional market can successfully survive the incubation period and prosper in a short time depends on the composition, strength and sales channels of merchants in this market. According to the characteristics of small commodity merchants, merchants can be divided into four categories: manufacturers, agents, distributors and individual merchants. The first three have advantages in supply, price, channels and operating experience, so we call them powerful businesses. If the proportion of powerful merchants in the professional market accounts for 30%, then this market can be driven by these powerful merchants to form a stable business situation; On the other hand, if there are too many individual merchants, there will be off-season or poor management in the process of market operation. Without the support of strength and confidence, these businesses are prone to large-scale divestment. Therefore, in the market operation management, the management of merchants is a key point. How to manage and cultivate merchants to make them bigger and stronger is a difficult problem for commercial management companies.

Many market managers equate the management of merchants with property management, that is, collecting rent, solving engineering problems and checking whether the goods are in a mess. In fact, this is only the most basic property management for managing and serving merchants. The management of merchants should include business management and property management. For the management of merchants, the most important thing is to communicate with merchants in time and listen to their opinions on market operation; Pass on the management concept to the merchants and establish their confidence in management.

Other business management also includes: strengthening communication and management of merchants who are operating abnormally and suspected of speculating in shops (including small goods, no salespersons, abnormal business, decoration and distribution that do not meet business requirements, posting transfer information, etc.). ), and the rectification is not in place or the rectification is not in place to close the store. Strengthen the management of store transfer contracts and encourage poor merchants to transfer stores through standardized contracts. You can also set up a merchant management committee, use the chamber of commerce to manage merchants, and organize regular discussions and exchanges between merchants in market operation.

The contradiction between merchants and the market must be resolved in time when there are signs. Ignoring or not handling it well will lead to greater contradictions. In the first week of Changzhou Jiulong New Century Trade City's opening, there were many merchants operating hotel supplies on the first floor of Block B, reflecting that more than a dozen merchants operating tableware and kitchen utensils on the first floor of Block A were hotel supplies, and many merchants were also operating hotel supplies across formats. Because the location of Block A is better than that of Block B, the hotel supplies business in Block B has been sluggish since its opening, and even several merchants are unwilling to decorate their business. Hotel supplies merchants in Block B have repeatedly reported the situation to urban management staff and urban management departments, and the situation has not been resolved. Finally, more than a dozen hotel supplies merchants joined forces to reflect the problem to the company's general manager's office and asked the business management company to make an explanation. The business management company held an emergency meeting to come up with a solution with the world team, which consumed a lot of manpower and material resources and even adjusted some shops to solve it. Therefore, the management must attach importance to the legitimate demands of merchants, deal with them in time, and take the business of merchants as their own business.