General situation of pixian douban co., ltd.

1955, in response to the call of the government, Yifenghe established Pixian Soy Sauce Garden through public-private partnership, and later renamed it Pixian Douban Factory, and the product was named Juancheng Brand. 1In April, 1999, Sichuan Pixian Douban Co., Ltd. was established by three local state-owned key enterprises, including Pixian Douban Factory, on the basis of the shareholding system reform.

The company is located at No.80/KLOC-0, Nanjie Street, Pitong Town, Pixian County, Chengdu, covering an area of nearly 65,438+10,000 square meters, with total assets of over 90 million and annual sales of over 100 million. Has more than 400 employees, all kinds of engineering and technical personnel, college graduates more than 200 people. With an annual output of more than 20,000 tons of "Juancheng" brand Pixian watercress and series products, it is the oldest condiment manufacturer in Southwest China.

"Juancheng" brand Pixian watercress and its series products are not only sold well in major cities in China, but also exported to Japan, Hong Kong, Thailand, Yugoslavia, the United States and other countries and regions, and directly transported to more than 200 countries and regions around the world through international trade and overseas institutions. Pixian douban, ordered by the Ministry of Foreign Affairs every year, has already been stationed in foreign embassies to receive guests.

"Juancheng" brand Pixian watercress is a benchmark enterprise in Pixian watercress industry, the originator of Pixian watercress authenticity, the first watercress enterprise to obtain export rights, the intangible cultural heritage of Pixian watercress traditional production skills inheritance enterprise, and the only enterprise in Pixian watercress industry with a national master of Pixian watercress traditional production skills.

After a hundred years of vicissitudes, the reputation of "Yifenghe" sauce garden remains the same, and "Juancheng" brand Pixian watercress is also brewed according to its secret recipe, becoming a world-famous masterpiece of Pixian watercress! Facing the future, the company will continue to advocate a brand-new health concept, take the production of "healthy, green, delicious and nutritious" products as the goal, continue to strive to become the promoter and pioneer of China's health industry, and make unremitting efforts to build a first-class condiment kingdom! 1. Committed to becoming the promoter and pioneer of China's health industry and building a first-class condiment kingdom.

2. We follow the management policy of "emphasizing the main business", insist on focusing on the development of "Yifeng Hehao" condiment with Pixian watercress as the main ingredient, strive to develop condiments such as compound seasoning, soy sauce and kimchi, and exploit the advantages of Jianlibao Group in capital, brand, market and human resources to develop its own brand and market, thus forming "Yifeng Hehao" and "Jianlibao".

3. Our business philosophy: "Persevere and create miracles".

4. Our management philosophy: Dare to manage, be diligent in management, be good at management and be good at management.

5. Take root in Pixian County, unify Sichuan, expand the whole country and go global.

6. Short-term goal: (1-2 years) to achieve sales income of 50 million-1 100 million yuan;

Mid-term goal: (3-5 years) to achieve sales revenue of 200-500 million;

Long-term goal: (5- 10 year) to achieve sales income of 50-10 billion yuan; Achieve sales income of 60-90 million.

7. We emphasize that the goal of increasing the value of human capital takes precedence over the goal of increasing the value of financial capital.

8. Short-term goal: brand integration within the enterprise, so that consumers know that the authentic Pixian watercress comes from Yifeng and NO.

Medium-term goal: to realize the integration of other brands/enterprises and let consumers know the authentic Pixian watercress and other condiments produced by Yifeng Hehao.

Long-term goal: make consumers realize

Yi feng he Hao = condiment

9. Under the condition of sustainable development of enterprises, creating value for customers will bring benefits.

10. While further developing "Juancheng brand" Pixian watercress, strengthen the industry integration of "Pixian watercress" and build a first-class condiment kingdom.

1 1. We should attach importance to scientific research infrastructure, increase investment in scientific research, and jointly develop new seasoning products with external scientific research institutions.

12. We adhere to the principle of giving priority to efficiency and giving consideration to fairness, and encourage every employee to compete fairly on the basis of sincere cooperation and responsibility; The company will provide fair opportunities and conditions for the development of employees. Employees should constantly improve their quality and ability through work and self-study; Satisfy your desire for achievement by creatively completing and improving your work. We fundamentally deny short-sightedness, comparison and egalitarianism in evaluation and value distribution. The basic principles of our talent management: justice, fairness and openness.

13. Establish and improve the employee assessment and reward mechanism, promote employees to make continuous progress through assessment, promote outstanding talents to stand out, and realize the activation of human resources.

14. It is necessary to rationally allocate human resources, so that every employee can find a job that suits his own specialty, and every job can be equipped with the best employees.

15. The goal of our corporate culture construction is to make Pixian Douban Co., Ltd. a spiritual home for employees.