Humanity: the poor will become cheap when they wear luxury goods.

There are always some people in society who like to look at people with colored glasses, and some people always embellish their determination to pursue a luxurious life with some external things in order not to be looked down upon by others, such as Gucci clothes, Hermes bags, Cartier watches, Chanel perfumes and so on, which all seem to be symbols of status. When a person has these things, it feels like a superior life.

The appearance of life has the function of confusing the public's eyes. Many people, looking at the eyes of owners of various luxury brands, always have a fiery light, and they can't wait to take it for themselves and experience the feeling of owning it.

"Clothes make the man, and gold depends on Buddha and gold." It is not unreasonable to look at the age of strength, whether it is face value or strength, and let people subconsciously and intuitively label themselves with self-awareness when they meet for the first time. It must be a beggar in rags and a big boss in a suit and tie.

"Dogs look down on people" is also the biggest irony of wearing colored glasses to look at people. People must have two sides: behind the rags, on the one hand, there is helplessness under the confusion of life, and on the other hand, there is disdain after possession; Behind the suit and tie, it is not a portrayal of successful identity, but a cover-up of mental inferiority.

When I was doing real estate sales in Shanghai, a colleague was lucky enough to receive a big customer, a boss who bought a real estate of the Triomphe in Binjiang. You never imagine that a person who wears flip-flops and puts them in the crowd will be the big boss of a listed company. Colleagues told me quietly: he is wearing a Cartier-made watch, worth xx million yuan, and he is wearing a luxury brand of xx, with a price of about xx million yuan; I have no idea about luxury goods, but the price he said shocked me.

When signing a contract and chatting with the boss afterwards, guess how much his own clothes can cost. Colleagues are estimated to be above 500,000. After all, more than 500 thousand clothes can match the identity of the big boss of listed companies, but no one can guess. The boss told us that the total amount of his clothes does not exceed 1 10,000 yuan. The brand in our eyes,

The purpose of wearing this dress is to see how many people can tell what he is wearing, and no one can see it; Of course, the fact is that no one will doubt that he is wearing a cheap suit.

This is the "celebrity effect", the feeling of spreading goods everywhere and wearing famous brands.

A poor college graduate and his girlfriend live in a cheap apartment. After graduation, he did not find a suitable job. In order to make a living, he had to be a delivery man. Get up early, work hard, and have a little savings.

On the eve of his girlfriend's birthday, the boy used his savings to buy his girlfriend's favorite Hermes bag, ready to surprise her; However, it often backfires. When he took out his Hermes bag, his girlfriend was unhappy because his girlfriend told her that her boyfriend had given her a high imitation guy. My girlfriend felt very wronged when she heard this: I am with you, and I don't think you are poor. I am willing to have dinner with you, but you insult my feelings for you with a high imitation bag.

Girlfriend didn't give boys a chance to explain. Accompanied by her best friend, she said goodbye to the boy and disappeared into his sight.

This is the "law of cheapness", and a poor man holding a real Rolex is also a high imitation.

Commodities have not changed. Cheap commodities are cheap commodities and brands are brands, but some people don't think that cheap commodities are cheap commodities and luxury goods are cheap commodities. It's just that the target audience is different; There is nothing wrong with the boss wearing cheap goods, but what he wears is the feeling of brand; Cartier on the poor is not fake, but it will become fake when worn on you.